GOING MOBILE
@SATYAJEET
“A ridiculously easy way
to discover new places
to eat and drink.”
>
17%
51%
32%
25%
52%
23%
Desktop only Desktop + Mobile Mobile only
Q1 2013 Q1 2014
FACEBOOK MAUS
SOURCE: FACEBOOK Q1 2014 E...
63%
mobile traffic
#5things
#1 MINIATURISATION
“Desktop behaviour is ‘diving’
while mobile is ‘snorkelling’
!
- Rachel Hinman (Nokia)
Repetitive now
Checking for the same piece of information over and over again.
!
!
Bored now
Who have time on their hands ...
Graceful Degradation
Mobile First Design
#2 TAKING BABY STEPS
“A minimum viable product is a strategy used
for fast and quantitative market testing of a
product or product feature.
!
I...
CLEARTRIP	
  MOBILE	
  IN	
  2010
CLEARTRIP	
  MOBILE	
  NOW
#3 TIME IS MONEY
!
20% searches done on mobile are same day.
Cleartrip
!
35% users were within 1mile of the property.
Priceline
#4 CROSS CONNECT
“75 billion devices will be
connected to the Internet Of
Things by 2020.”
!
~ Morgan Stanley
USAGE	
  PATTERNS
Sequential
Simultaneous
ComplementaryMulti	
  tasking
TOP	
  SEQUENTIAL	
  ACTIVITIES
Source:	
  Google
#5 GOD IS IN THE DETAILS
If ‘x’ amount of effort is required to
make a product to 90% complete,
!
taking it to 99% will take another x
!
and the la...
DESIGN MOBILE FIRST
!
TAKE BABY STEPS
!
SAVE TIME
!
CROSS CONNECT
!
POLISH LIKE HELL
@SATYAJEET
#WEAREHIRING
“Simplicity is the ultimate
sophistication.”!
~ Leonardo da Vinci
Going Mobile - by Satyajeet Singh of Zomato
Going Mobile - by Satyajeet Singh of Zomato
Going Mobile - by Satyajeet Singh of Zomato
Going Mobile - by Satyajeet Singh of Zomato
Going Mobile - by Satyajeet Singh of Zomato
Going Mobile - by Satyajeet Singh of Zomato
Going Mobile - by Satyajeet Singh of Zomato
Going Mobile - by Satyajeet Singh of Zomato
Going Mobile - by Satyajeet Singh of Zomato
Going Mobile - by Satyajeet Singh of Zomato
Going Mobile - by Satyajeet Singh of Zomato
Upcoming SlideShare
Loading in …5
×

Going Mobile - by Satyajeet Singh of Zomato

1,220 views

Published on

Desktop behaviour is ‘diving’
while mobile is ‘snorkelling’
- Rachel Hinman (Nokia)

"75 billion devices will be
connected to the Internet Of
Things by 2020.”
- Morgan Stanley

Published in: Mobile, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,220
On SlideShare
0
From Embeds
0
Number of Embeds
160
Actions
Shares
0
Downloads
94
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Going Mobile - by Satyajeet Singh of Zomato

  1. 1. GOING MOBILE @SATYAJEET
  2. 2. “A ridiculously easy way to discover new places to eat and drink.”
  3. 3. >
  4. 4. 17% 51% 32% 25% 52% 23% Desktop only Desktop + Mobile Mobile only Q1 2013 Q1 2014 FACEBOOK MAUS SOURCE: FACEBOOK Q1 2014 EARNINGS SLIDES
  5. 5. 63% mobile traffic
  6. 6. #5things
  7. 7. #1 MINIATURISATION
  8. 8. “Desktop behaviour is ‘diving’ while mobile is ‘snorkelling’ ! - Rachel Hinman (Nokia)
  9. 9. Repetitive now Checking for the same piece of information over and over again. ! ! Bored now Who have time on their hands and are a lot more like casual Web surfers. ! ! Urgent now They request to find something specific fast.
  10. 10. Graceful Degradation Mobile First Design
  11. 11. #2 TAKING BABY STEPS
  12. 12. “A minimum viable product is a strategy used for fast and quantitative market testing of a product or product feature. ! It has just those core features that allow the product to be deployed, and no more.” MINIMUM VIABLE PRODUCT
  13. 13. CLEARTRIP  MOBILE  IN  2010
  14. 14. CLEARTRIP  MOBILE  NOW
  15. 15. #3 TIME IS MONEY
  16. 16. ! 20% searches done on mobile are same day. Cleartrip ! 35% users were within 1mile of the property. Priceline
  17. 17. #4 CROSS CONNECT
  18. 18. “75 billion devices will be connected to the Internet Of Things by 2020.” ! ~ Morgan Stanley
  19. 19. USAGE  PATTERNS Sequential Simultaneous ComplementaryMulti  tasking
  20. 20. TOP  SEQUENTIAL  ACTIVITIES Source:  Google
  21. 21. #5 GOD IS IN THE DETAILS
  22. 22. If ‘x’ amount of effort is required to make a product to 90% complete, ! taking it to 99% will take another x ! and the last .9% will take another. 99.9% PRINCIPLE
  23. 23. DESIGN MOBILE FIRST ! TAKE BABY STEPS ! SAVE TIME ! CROSS CONNECT ! POLISH LIKE HELL
  24. 24. @SATYAJEET #WEAREHIRING “Simplicity is the ultimate sophistication.”! ~ Leonardo da Vinci

×