Desktop behaviour is ‘diving’ while mobile is ‘snorkelling’ - Rachel Hinman (Nokia) "75 billion devices will be connected to the Internet Of Things by 2020.” - Morgan Stanley

1. GOING MOBILE
@SATYAJEET

2. “A ridiculously easy way
to discover new places
to eat and drink.”

5. >

6. 17%
51%
32%
25%
52%
23%
Desktop only Desktop + Mobile Mobile only
Q1 2013 Q1 2014
FACEBOOK MAUS
SOURCE: FACEBOOK Q1 2014 EARNINGS SLIDES

7. 63%
mobile traffic

8. #5things

9. #1 MINIATURISATION

10. “Desktop behaviour is ‘diving’
while mobile is ‘snorkelling’
!
- Rachel Hinman (Nokia)

11. Repetitive now
Checking for the same piece of information over and over again.
!
!
Bored now
Who have time on their hands and are a lot more like casual Web
surfers.
!
!
Urgent now
They request to find something specific fast.

13. Graceful Degradation
Mobile First Design

19. #2 TAKING BABY STEPS

20. “A minimum viable product is a strategy used
for fast and quantitative market testing of a
product or product feature.
!
It has just those core features that allow the
product to be deployed, and no more.”
MINIMUM VIABLE PRODUCT

21. CLEARTRIP
MOBILE
IN
2010

22. CLEARTRIP
MOBILE
NOW

23. #3 TIME IS MONEY

24. !
20% searches done on mobile are same day.
Cleartrip
!
35% users were within 1mile of the property.
Priceline

26. #4 CROSS CONNECT

27. “75 billion devices will be
connected to the Internet Of
Things by 2020.”
!
~ Morgan Stanley

28. USAGE
PATTERNS
Sequential
Simultaneous
ComplementaryMulti
tasking

29. TOP
SEQUENTIAL
ACTIVITIES
Source:
Google

31. #5 GOD IS IN THE DETAILS

32. If ‘x’ amount of effort is required to
make a product to 90% complete,
!
taking it to 99% will take another x
!
and the last .9% will take another.
99.9% PRINCIPLE

34. DESIGN MOBILE FIRST
!
TAKE BABY STEPS
!
SAVE TIME
!
CROSS CONNECT
!
POLISH LIKE HELL

35. @SATYAJEET
#WEAREHIRING
“Simplicity is the ultimate
sophistication.”!
~ Leonardo da Vinci