Army reserve social media brief  ragan conf
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Army reserve social media brief ragan conf

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This Army Reserve Social Media Presentation discusses the development of our social media plan, working to get approval for our program, creating content & managing the community of users

This Army Reserve Social Media Presentation discusses the development of our social media plan, working to get approval for our program, creating content & managing the community of users

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Army reserve social media brief  ragan conf Army reserve social media brief ragan conf Presentation Transcript

  • Creating, Managing & Sustaining Social Media
    Develop a plan, get it approved & sustain you presence
    w/o sleeping with your smart phone!
  • Agenda
    • Mission, Strategy & Business Case- You can’t go where you want to go till you know where that is, and you need to get by the Gate Keeper
    • The Plan is done..Now what?–r3 (real, relevant & responsive)
    • How to Develop Content?- “Content Management” within Social Media Sites – What works, when and how do I get my hands on it!
    • How to “Manage the Community”- I was so busy figuring out how to get great content I forgot to ask myself “What happens if I do create a site that people find, & interact with?”
    • Ways to avoid sleeping with your “smart phone”- Developing a “community management team that helps moderate & maintain your sites.
    • Creating On-line Advocates- a3 (awareness, activity & advocacy)
    • Leveraging the power of your followers- transitioning from participant to “Digital thought leader.”
    2
  • Web/ Social Media Mission & Strategy
    • Mission: Web and Social Media creates, moderates & monitors on-line communities to enhance public awareness & support while fostering Soldier & Family readiness.
    • Strategy: Integrate Web Site and Social Media Platforms to create “on-line communities” that value, interact with and share content.
    • Make Web 1.0 more “sociable” thru functionality that promotes “two-way conversations” (Feedback, commentary, and content)
    • Provide Leadership with a real-time venue to communicate directly and gain direct feedback
    3
  • Translation please!!
    How do I turn this…
    Into These?
  • You have to have a Plan!
    Build Your Plan…& a Brand!
    Oh..Approval Would be nice too!- Although not mandatory
    • Getting through the Gate Keeper requires 3 things:
    • A business model that shows ROI
    • A plan that answers the question “what happens if the Sh%t hits the fan?”
    • A willingness to get fired!
    Now you’ve got permission..what next?
  • Social Media Content “Big 3”
    Content Management- Analysis of Medium, Audience & Objectives is critical in creating and fostering content that promotes awareness, activity, & advocacy
    r3
    a3
    =
    “Customer Relations Management” (CRM)- “Tools and Technologies used to “connect” your customers and influencers” into your collaborative platforms (facebook,Twitter, Blog & Flickr)
    “ok..what’s next?”
    6
  • …By Asking “What if We are Successful?
    Who’s going to help me feed the beast?
    Chief, Public Relations
    Web Development Team
    (Development, Maintenance & Site Upgrades)
    Digital Strategy Team
    Integration of Social Media into “Outreach”
    Chief Digital/Social Media
    • Daily Site Content Management (Link b/t ours and Subordinate Site Owners)
    • Manages “Distributive Content model”
    • Primary Soft Ware Trainer / Site Certification
    CMD Group Enterprise Leads
    • Develops and implements best practices for platform integration (1.0 and 2.0)
    • Helps Synchronizes efforts across all activities & Campaigns and Directorates
    “Distributive CRM model”
    (Empower “Enterprise Leads/ Staff” to help Manage Communities, Foster Interaction & Promote Advocacy)
    Content Manager
    Strategy Integration Specialist
    • Empowered to answer questions/ provide content
    • Developing a network of “on-line advocates” outside of your organization
    • Adopt user generated feedback to improve the organization
  • Training your Network of Managers
    Training, collaborating & empowering
    Providing the “tools for success”
    slideshare.net/MyArmyReserve
  • Integration Leads to a3
    (Awareness, Activity & Advocacy)
    On-Line Media
    • Coordinated & Created by Army Assets & Traditional Media
    Content is “adopted” & Shared via “On-Line Advocates”
    Linked to Web &
    Promoted thru
    Social Media Sites
    Interaction Creates both Leader &
    “User Generated Content “
    Media Adopts Content
    Followers interact
    w/ Resources
  • What’s the Bottom Line?
    Build Your Plan…
    Build Your Brand…
    Engage!
    Build Your Team…