This Army Reserve Social Media Presentation discusses the development of our social media plan, working to get approval for our program, creating content & managing the community of users

1. Creating, Managing & Sustaining Social Media Develop a plan, get it approved & sustain you presence w/o sleeping with your smart phone!

3. The Plan is done..Now what?–r3 (real, relevant & responsive)

4. How to Develop Content?- “Content Management” within Social Media Sites – What works, when and how do I get my hands on it!

5. How to “Manage the Community”- I was so busy figuring out how to get great content I forgot to ask myself “What happens if I do create a site that people find, & interact with?”

6. Ways to avoid sleeping with your “smart phone”- Developing a “community management team that helps moderate & maintain your sites.

7. Creating On-line Advocates- a3 (awareness, activity & advocacy)

8. Leveraging the power of your followers- transitioning from participant to “Digital thought leader.” 2

10. Strategy: Integrate Web Site and Social Media Platforms to create “on-line communities” that value, interact with and share content.

11. Make Web 1.0 more “sociable” thru functionality that promotes “two-way conversations” (Feedback, commentary, and content)

12. Provide Leadership with a real-time venue to communicate directly and gain direct feedback 3

13. Translation please!! How do I turn this… Into These?

15. A business model that shows ROI

16. A plan that answers the question “what happens if the Sh%t hits the fan?”

17. A willingness to get fired! Now you’ve got permission..what next?

18. Social Media Content “Big 3” Content Management- Analysis of Medium, Audience & Objectives is critical in creating and fostering content that promotes awareness, activity, & advocacy r3 a3 = “Customer Relations Management” (CRM)- “Tools and Technologies used to “connect” your customers and influencers” into your collaborative platforms (facebook,Twitter, Blog & Flickr) “ok..what’s next?” 6

20. Manages “Distributive Content model”

23. Developing a network of “on-line advocates” outside of your organization

26. What’s the Bottom Line? Build Your Plan… Build Your Brand… Engage! Build Your Team…