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Improving Shelf Availability: Win/Win opportunity between Suppliers and Retailers
Shelf availability project in P&G. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Target < 5%
5-steps joint process for Shelf Out of stock elimination 1. Supplier: Measures availability 4. Joint efforts: Execute action plan 3. Joint efforts: Develop join plan to eliminate losses 2. Retailer: Provides help needed for root cause 2. Supplier: Does root cause for losses 4.aSupplier: Improve service to customer DC 4.b. Retailer: Improve in store operations, store replenishment 5. Supplier: A nalysis of the progress/plan effectiveness
Shelf out of stock – root cause ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to accelerate the progress - focus on categories with highest opportunity: ,[object Object],[object Object]
BABY DIAPERS: Category with Highest Loyalty in P&G portfolio ,[object Object],[object Object],[object Object],Источник информации: Исследование поведения покупателей в категории подгузников (Shopper II), OOS Behaviour – What do you do if the product is OOS DIAPERS FMCG Buy this item in a different stores 36% 33% Buy another brand in the same store 22% 30% Buy different variant of the same brand 18% 17% Postpone the purchase 19% 11% Do not buy 5% 9%
Step 1: Measure availability: >20% OOS level on Baby Diapers
Step 2: Root cause analysis: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3-4: Joint Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 5 – Analysis of current results ,[object Object],[object Object],[object Object],Target < 5%
P&G learning on Shelf Availability Project: ,[object Object],[object Object],[object Object],[object Object]
THANK YOU!

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  • 1. Improving Shelf Availability: Win/Win opportunity between Suppliers and Retailers
  • 2.
  • 3. 5-steps joint process for Shelf Out of stock elimination 1. Supplier: Measures availability 4. Joint efforts: Execute action plan 3. Joint efforts: Develop join plan to eliminate losses 2. Retailer: Provides help needed for root cause 2. Supplier: Does root cause for losses 4.aSupplier: Improve service to customer DC 4.b. Retailer: Improve in store operations, store replenishment 5. Supplier: A nalysis of the progress/plan effectiveness
  • 4.
  • 5.
  • 6.
  • 7. Step 1: Measure availability: >20% OOS level on Baby Diapers
  • 8.
  • 9.
  • 10.
  • 11.