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The Shelf is a suite of marketing & business intelligence 
applications powered by a real-time graph of 
influencers, products, & brands.
Applications : Powered by the Interest Graph 
Full-Stack Word-of-Mouth 
Marketing 
8 filters, deep profiles, outreach tools, 
campaign & contest creation. 
User-Generated Content 
Engagement tools & sentiment 
analysis of all user content. 
ROI Analysis 
Track and attribute purchases 
back to any influencer. 
Price & Trend Analysis 
Price/availability tracking, competitive 
intelligence, trend prediction. 
Native Ads 
Highly contextual ad placement 
based on product-level mentions. 
Graph API 
Enabling developers to build 
robust applications.
Patent-Pending Big Data Tech 
Machine-learning for 
discovering product attributes. 
Discovers category, price, brand, and 
availability for any product at any store. 
Deep data-mining for content-ecommerce 
mapping. 
Works even when brands are not mentioned. 
Works on both text-based AND visual platforms. 
Snapshot of Graph Data : August 2014 
200K 
INFUENCERS 
17M 
POSTS 
7M 
TWEETS 
9M 
INSTAGRAMS 
15M 
PINS 
20K 
BRANDS 
621M 
REACH 
4.5M 
PRODUCTS
Traction + Growth 
Brands : 
35 paying brands. 140 waitlisted. Zappos, Hautelook, 
LeTote, VisualSoft, FabCounsel, Nuji... 
Revenue : 
3X growth month by month. 
Engagement 
13K queries made. 55K influencer profiles viewed. 
6K influencers contacted.
Paying Customers

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The Shelf

  • 1. The Shelf is a suite of marketing & business intelligence applications powered by a real-time graph of influencers, products, & brands.
  • 2. Applications : Powered by the Interest Graph Full-Stack Word-of-Mouth Marketing 8 filters, deep profiles, outreach tools, campaign & contest creation. User-Generated Content Engagement tools & sentiment analysis of all user content. ROI Analysis Track and attribute purchases back to any influencer. Price & Trend Analysis Price/availability tracking, competitive intelligence, trend prediction. Native Ads Highly contextual ad placement based on product-level mentions. Graph API Enabling developers to build robust applications.
  • 3. Patent-Pending Big Data Tech Machine-learning for discovering product attributes. Discovers category, price, brand, and availability for any product at any store. Deep data-mining for content-ecommerce mapping. Works even when brands are not mentioned. Works on both text-based AND visual platforms. Snapshot of Graph Data : August 2014 200K INFUENCERS 17M POSTS 7M TWEETS 9M INSTAGRAMS 15M PINS 20K BRANDS 621M REACH 4.5M PRODUCTS
  • 4. Traction + Growth Brands : 35 paying brands. 140 waitlisted. Zappos, Hautelook, LeTote, VisualSoft, FabCounsel, Nuji... Revenue : 3X growth month by month. Engagement 13K queries made. 55K influencer profiles viewed. 6K influencers contacted.