At the MnSearch Snippet #13 event held at Spyder Trap in Minneapolis, MN on April 30, 2014, Joe Wilebski presented his slidedeck "Panda, Penguin, Hummingbird."
Technical SEO Myths Facts And Theories On Crawl Budget And The Importance Of ...Dawn Anderson MSc DigM
There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.
Hummingbird unleashed. Understanding the new Google Search AlgorithmGianluca Fiorelli
How does Hummingbird work? We cannot tell it and very few has been explicitly told about it by Amit Singhal and others Google spokespersons.
But we can reasonably try to figure out the basis of its functioning and, therefore, understand how SEO is definitively changed.
How SEO Ruined the Internet, and How We Can Save ItKeith Goode
Presented on Wednesday, February 22, 2017 at Pubcon SFIMA for the "In-House SEO - Technical Content" by Keith Goode, SEO Manager at IBM. In this presentation, Keith Goode discusses the history of content in SEO, how SEO ruined the web, and how to begin to align with Google's vision.
The AMP Project (Accelerated Mobile Pages) has been launched as an open source initiative between tech companies, search engines, publishers, CRM providers, CMS providers and social media platforms as a solution to speed up the mobile web. What is AMP? Why is it needed? How does it achieve its speed? Where is the project at now? What does the future hold for AMP? To AMPFinity and Beyond
Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy BenckenProductCamp Austin
Why do some web applications become traffic magnets while others die a slow lonely death? This session will discuss some of the common SEO issues and pitfalls that confront product managers responsible for web applications. You will be introduced to Googlebot, your most important user personae, and her likes/dislikes relating to content, site architecture, keyword-to-page content congruency, “off-site” signals like backlinks, and much more. This session will also leave ample time for questions.
Technical SEO Myths Facts And Theories On Crawl Budget And The Importance Of ...Dawn Anderson MSc DigM
There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.
Hummingbird unleashed. Understanding the new Google Search AlgorithmGianluca Fiorelli
How does Hummingbird work? We cannot tell it and very few has been explicitly told about it by Amit Singhal and others Google spokespersons.
But we can reasonably try to figure out the basis of its functioning and, therefore, understand how SEO is definitively changed.
How SEO Ruined the Internet, and How We Can Save ItKeith Goode
Presented on Wednesday, February 22, 2017 at Pubcon SFIMA for the "In-House SEO - Technical Content" by Keith Goode, SEO Manager at IBM. In this presentation, Keith Goode discusses the history of content in SEO, how SEO ruined the web, and how to begin to align with Google's vision.
The AMP Project (Accelerated Mobile Pages) has been launched as an open source initiative between tech companies, search engines, publishers, CRM providers, CMS providers and social media platforms as a solution to speed up the mobile web. What is AMP? Why is it needed? How does it achieve its speed? Where is the project at now? What does the future hold for AMP? To AMPFinity and Beyond
Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy BenckenProductCamp Austin
Why do some web applications become traffic magnets while others die a slow lonely death? This session will discuss some of the common SEO issues and pitfalls that confront product managers responsible for web applications. You will be introduced to Googlebot, your most important user personae, and her likes/dislikes relating to content, site architecture, keyword-to-page content congruency, “off-site” signals like backlinks, and much more. This session will also leave ample time for questions.
Hints and tips on configuring and testing your website to be ready for the changes
by Google to mobile-first indexing, including:
• Which mobile configuration is best?
• Should I build an AMP site?
• What are the risks in a mobile-first world?
• How can I test my mobile configuration for mobile-first indexing?
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
Everyone's been talking about Mobile-first nearly all year long, however with 2018 looming, have you begun preparing for the change? By now most have heard of the Majestic Million report and we thought we'd have a little fun and well, crawl it! We wanted to determine how many of the worlds largest sites were shaping up and preparing for Google's Mobile-first Index. This talk will give you an analytical overview of all key aspects of mobile such as site configuration, AMP, fetch time, mobile navigation, crawl depth, using mobile user agent, content differences, mobile and desktop differences. In addition, we'll break all of these down into site types, verticals, country, TLDs and much more. Google offers best practice, industry leaders offer advice, but we will show you the data on how well the Top 1 Million are adjusting to Mobile-first indexation.
Technical SEO - Gone is Never Gone - Fixing Generational Cruft and Technical ...Dawn Anderson MSc DigM
You have a shiny new site and your brand is looking for a fresh start with their offering. It may be one of many past migrations, protocol switches and redirections you're undertaken historically. But then you find that things didn't quite go as you expected. You never really got back to where you wanted to be in organic search. Part of this is because 'Gone is never Gone'. Every URL that ever was known of on your site is listed in the history logs in the Google search engine system and history logs are used to determine the amount of time your site will be apportioned crawling. You inherited technical SEO debt and generational cruft where everything gets blurred for Google in understanding which is the target URL for a particular term. This can be particularly prevalent when you migrate from one ecommerce platform to another because past crawling rules developed for your site are now not applicable but are still in the history and crawl patterns discovered.
The Royal Guide to Google Safe (and Penalty Free) Link BuildingJoe Youngblood
Google loves to penalize link building, but there are ways to get links that Google wont (currently) penalize you for. Originally presented at Pubcon Las Vegas 2014.
Factors that influence the position of your website in SERP.
Types of duplicates in the Internet
Promotion of a web resource with photos
How do search engines index images?
Geocoding of images.
Dawn Anderson SEO Consumer Choice Crawl Budget Optimization ConflictsDawn Anderson MSc DigM
Optimizing for both humans and search engines can be challenging. Humans may be faced with too many choices online in ecommerce sites which are optimized for search engine crawling efficiency by SEOs. It is important that we consider both humans and search engine heuristic implementation to help both understand the information architecture of a website and achieve maximum SEO / UX / CRO harmony
Bringing in the family to emphasise importance and win during crawlingDawn Anderson MSc DigM
In a web which is bursting at the seams with content, we need strategies to turn Googlebots head and emphasise 'Page Importance'. Bringing in family during crawling from a related sibling, auntie, uncle, parent URL, etc perspective can help to drive signals around which are the key pages in a site. Furthermore, using strong hub pages to meet needs are also emphasised as part of this process
Dawn Anderson's Brighton SEO deck from April 2014. Looks at crawlability issues on large sites and in particular to infinite URLs / infinite loops, dirty architecture and too many indexed URLs.
There is a blog post / article that I wrote for the Brighton SEO newspaper which covers the information in this deck in a lot more detail.
It is here:
http://bit.ly/Ss6Lf1
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
Googlebot has been put on a diet of URLs by the Scheduler in the web crawling system. If your URL’s are not on the list, Googlebot is not coming in. The increasing influx of content flooding the internet means that there is a need for prioritisation on web pages and files visited. Are you telling Googlebot and the URL Scheduler that your content is less important than it is via technical SEO and architectural blunders? There’s a real need to understand Googlebot’s persona and that of the Scheduler, along with the jobs they do, in order to ‘talk to the spider’ and gain more from your time with it.
Using 'page importance' in ongoing conversation with Googlebot to get just a bit more crawl budget as part of technical SEO strategy for ecommerce and enterprise SEO website projects
Hints and tips on configuring and testing your website to be ready for the changes
by Google to mobile-first indexing, including:
• Which mobile configuration is best?
• Should I build an AMP site?
• What are the risks in a mobile-first world?
• How can I test my mobile configuration for mobile-first indexing?
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
Everyone's been talking about Mobile-first nearly all year long, however with 2018 looming, have you begun preparing for the change? By now most have heard of the Majestic Million report and we thought we'd have a little fun and well, crawl it! We wanted to determine how many of the worlds largest sites were shaping up and preparing for Google's Mobile-first Index. This talk will give you an analytical overview of all key aspects of mobile such as site configuration, AMP, fetch time, mobile navigation, crawl depth, using mobile user agent, content differences, mobile and desktop differences. In addition, we'll break all of these down into site types, verticals, country, TLDs and much more. Google offers best practice, industry leaders offer advice, but we will show you the data on how well the Top 1 Million are adjusting to Mobile-first indexation.
Technical SEO - Gone is Never Gone - Fixing Generational Cruft and Technical ...Dawn Anderson MSc DigM
You have a shiny new site and your brand is looking for a fresh start with their offering. It may be one of many past migrations, protocol switches and redirections you're undertaken historically. But then you find that things didn't quite go as you expected. You never really got back to where you wanted to be in organic search. Part of this is because 'Gone is never Gone'. Every URL that ever was known of on your site is listed in the history logs in the Google search engine system and history logs are used to determine the amount of time your site will be apportioned crawling. You inherited technical SEO debt and generational cruft where everything gets blurred for Google in understanding which is the target URL for a particular term. This can be particularly prevalent when you migrate from one ecommerce platform to another because past crawling rules developed for your site are now not applicable but are still in the history and crawl patterns discovered.
The Royal Guide to Google Safe (and Penalty Free) Link BuildingJoe Youngblood
Google loves to penalize link building, but there are ways to get links that Google wont (currently) penalize you for. Originally presented at Pubcon Las Vegas 2014.
Factors that influence the position of your website in SERP.
Types of duplicates in the Internet
Promotion of a web resource with photos
How do search engines index images?
Geocoding of images.
Dawn Anderson SEO Consumer Choice Crawl Budget Optimization ConflictsDawn Anderson MSc DigM
Optimizing for both humans and search engines can be challenging. Humans may be faced with too many choices online in ecommerce sites which are optimized for search engine crawling efficiency by SEOs. It is important that we consider both humans and search engine heuristic implementation to help both understand the information architecture of a website and achieve maximum SEO / UX / CRO harmony
Bringing in the family to emphasise importance and win during crawlingDawn Anderson MSc DigM
In a web which is bursting at the seams with content, we need strategies to turn Googlebots head and emphasise 'Page Importance'. Bringing in family during crawling from a related sibling, auntie, uncle, parent URL, etc perspective can help to drive signals around which are the key pages in a site. Furthermore, using strong hub pages to meet needs are also emphasised as part of this process
Dawn Anderson's Brighton SEO deck from April 2014. Looks at crawlability issues on large sites and in particular to infinite URLs / infinite loops, dirty architecture and too many indexed URLs.
There is a blog post / article that I wrote for the Brighton SEO newspaper which covers the information in this deck in a lot more detail.
It is here:
http://bit.ly/Ss6Lf1
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
Googlebot has been put on a diet of URLs by the Scheduler in the web crawling system. If your URL’s are not on the list, Googlebot is not coming in. The increasing influx of content flooding the internet means that there is a need for prioritisation on web pages and files visited. Are you telling Googlebot and the URL Scheduler that your content is less important than it is via technical SEO and architectural blunders? There’s a real need to understand Googlebot’s persona and that of the Scheduler, along with the jobs they do, in order to ‘talk to the spider’ and gain more from your time with it.
Using 'page importance' in ongoing conversation with Googlebot to get just a bit more crawl budget as part of technical SEO strategy for ecommerce and enterprise SEO website projects
Comparison of android and black berry forensic techniquesYury Chemerkin
As digital data is omnipresent now, the digital forensics has quickly become a legal necessity. Mobile devices have quickly grown and extend their own features which simplifying makes them less unique. Developers API, SDK, NDK provide great opportunity to build live, DLP or spyware for data extracting.
http://hakin9.org/hakin9-extra-412/
An Advanced SEO presentation that was done for the 2015 BlogPaws conference. Touching on semantic SEO including Latent Semantic Indexing, Schema/Microdata, technical seo and more, all presented in a way that was geared towards bloggers.
What One Digital Forensics Expert Found on Hundreds of Hard Drives, iPhones a...Blancco
Do organizations have a defined process for wiping sensitive company information before discarding/reselling old drives and mobile devices?
In this webinar, Randy F. Smith and data security experts from Blancco Technology Group explore the following topics:
- How easily residual data can be recovered from hard drives and mobile devices
- The risks leftover data can pose to organizations
- The most secure ways to wipe company data from end-of-life devices and drives
This presentation was done by Raaj Paatkar at Mumbai SEO & SMM Meetup on March 30, 2014. It covers SEO strategies to rank in Google in face of punishing Google updates like Panda, Penguin and Hummingbird.
CNIT 121: 12 Investigating Windows Systems (Part 1 of 3)Sam Bowne
Slides for a college course based on "Incident Response & Computer Forensics, Third Edition" by by Jason Luttgens, Matthew Pepe, and Kevin Mandia.
Teacher: Sam Bowne
Twitter: @sambowne
Website: https://samsclass.info/121/121_F16.shtml
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Google Updates: Panda, Penguin and Hummingbird, Oh My!MITCPS
According to Compete PRO, 34.52% of the incoming traffic to mit.edu sites in July 2014 came from Google.com. That’s 1,403,774 out of the 4,065,881 visits to these sites from the U.S. that month. This presentation will explain how search works and give an overview of the more than 200 unique signals or “clues” that Google’s algorithms use today. It will also cover three major updates to Google’s algorithms, named Panda, Penguin and Hummingbird. And it will take a look at the algorithms of the second largest search engine, YouTube.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
How to Enhance Findability of Library Web Content via SEOVincci Kwong
In 2013, an article by Daniel Onaifo and Diane Rasmussen from University of Western Ontario discussed a study they conducted related to findability of library web content and search engine optimization (SEO). Based on findings of the study, the authors suggested libraries to adopt effective SEO strategies in order to increase visibility and findability of library content on the web. In this section, the presenters will provide an overview of Google’s latest search algorithm, Hummingbird, and its impact on content creators of websites. In addition, the latest trend of SEO will be examined and their applicability to library websites will be discussed.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
The SEO for Small Businesses deck we created for our first Dabble, hosted at 131 W. Seeboth, Milwaukee, WI. 9 Dabblers showed up to learn more about SEO and we presented for 2 hours. It was a marathon–like this deck.
How can you tell if a website is credible or could be used for a school research project? The R.E.A.L. strategy will help you evaluate a website's credibility before using its information for a school project. Examples of fake websites and a video explaining the strategy are included.
In this presentation, Bill Hartzer covers the Google Panda update, engagement factors, social signals, and more of the latest Search Engine algorithm updates that everyone should know. We will also discuss how to effectively adjust your overall SEO strategy.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
How to establish and populate a WordPress blog that improves your Google ranking, establishes you as an expert, and opens up PR and social media opportunities. Presentation delivered at The British Library on 12th February 2015.
Presentation on search engine optimisation by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Google Hummingbird in a Social Media WorldJosh Braaten
Google Hummingbird is the biggest algorithm change ever with 90% of all search queries affected. Search marketers are still trying to wrap their heads around Hummingbird's long-term implications, but there's enough known already to start developing strategies that work for both search and social media.
Twin Cities marketers Jeff Sauer and Josh Braaten presented "Google Hummingbird in a Social Media World" for the Twin Cities Social Media Breakfast on January 31, 2014.
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.
If voice queries, answer boxes, AMP and entities have you worrying about what’s coming next and where to spend your budget, this session is for you.
One speaker will tell you it’s all about AMP, while another insists that voice is the thing to focus on. This session will take a practical journey into the SERPs, analyzing the different types of results, what produces those results, and how you can decide what is likely to work best for your business and budget. In this session, you will take away specific action items that you can apply immediately to your business – making the most of your existing assets and driving increased revenue.
We know that brands win online, right? But what makes a brand? See how big a lift local brands can get when they work to be present offline through news and other media.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority.
Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle.
In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.
Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries.
In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you'll learn how to make better reports — including automation, design, and goal setting.
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.
In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalog of audience targeting options has exploded over the past couple of years.
In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches.
We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.
Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing.
LinkedIn Ads features, hands-down, the best B2B targeting on the planet. It’s also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox, LinkedIn Ads expert and founder of B2Linked.com, as he walks you through advanced strategies that you can use today to get the most out of your LinkedIn Ads campaigns. We’ll focus on achieving scale and performance while minimizing costs. Using these strategies, you’ll become the marketer whom the sales team worships!
Advances in machine learning are responsible for ever-more automated campaign management from Google in the form of close variants, smart bidding, smart campaigns, similar audiences, etc. Do these automations really drive better results? How can PPC managers leverage this free technology to free up time to work on new things? And what are the best new things to focus on to drive exponential growth? Join Fred Vallaeys to learn more about free automation tools you can start using today to become a PPC rockstar.
Google Data Studio is a great way to create compelling data visualizations...for free! And Google Sheets is a powerful free tool that many search marketers swear by. Individually they are awesome tools that can help you communicate your value to stake holders. But when you add Supermetrics to the mix you've created a data visualization powerhouse. I'll show you how to put these three tools together to prove your value.
Keyword research is imperative when writing any type of content on your site or for your clients. With so many tools out there, learn what some of the best tools are there in the market and how to utilize key features from each of them from Ahrefs to Google Keyword Planner and more.
Screaming Frog scrapes a lot of critical information by default; page titles, H1 elements, canonical tags, etc. But what if you want to pull other data points into your site crawls? With Custom Extraction, you can program Screaming Frog to scrape just about any information you want. Once you get a handle on how to use it, you can conduct more advanced site crawls and analysis.
Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.
The value of storytelling for marketing has been all but evangelized in recent years, and for good reason. A well-crafted story has the ability to clearly convey a message, motivate emotion in a buyer, and even build loyal relationships to a brand. But how do you actually create a storytelling campaign from beginning to end? How do you incorporate it into blogs, emails, and brief social media posts. This talk will discuss the steps you need to take to find the right idea, put it to the keyboard, and create your campaign from beginning to end.
In the fast-paced world of Facebook advertising, cutting edge is king, and the marketplace is rife with people selling silver bullets. Savvy marketers know they can’t lazily rely on a conversion campaign to get it done for them any longer: higher-funnel awareness, ongoing engagement and good ol’ fashioned brand building are key to kicking ass.
In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?
More from MnSearch, The Minnesota Search Engine Marketing Association (20)
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
5. What is Hummingbird?
Panda, Penguin and Hummingbird
Joe Wilebski / @josephwilebski
5
•First full rewrite of the Google search algorithm since 2002
•Geared toward better search results but not necessarily
targeting spam
•Understanding contextual and entity search
•Not just strings
•Some small words are no longer ignored in queries
•Mobile and voice search
•Structured data…
6. Hummingbird and
Structured Data
Panda, Penguin and Hummingbird
Joe Wilebski / @josephwilebski
6
•Structured Data
•Understanding content and site structure
•How does this play into ranking factors?
•SERP Effects
•Site Links
•Knowledge Graph
•Serving up different content based on
searchers device
7. Structured Data Markup
Panda, Penguin and Hummingbird
Joe Wilebski / @josephwilebski
7
•Microdata
•Schema.org
•Microformat
•hcard
•RDFa
•Open Graph
•Etc…
8. Knowledge Graph & Site Links
Panda, Penguin and Hummingbird
Joe Wilebski / @josephwilebski
8
More Site Links
Knowledge Graph
10. Understanding your User
and Searcher Intent
Panda, Penguin and Hummingbird
Joe Wilebski / @josephwilebski
10
•User Metrics (at a very high level)
•User behavior beyond bounce rate
•Internal site search
•Attribution and tracking
•Searcher experience (Google and your site)
•Delivery of content
•Speed
•Device – m./responsive design/dynamic
serving
•Location
11. What is Panda?
Panda, Penguin and Hummingbird
Joe Wilebski / @josephwilebski
11
•Panda – algorithmic update targeting:
• Thin content
•Content farms
•Sites with large scale similar content
•Sites with high ad-to-content ratios
•Doorway or button pages
•Update frequency
•Now usually updated monthly & rolled out over 7-10 days
12. What is Penguin?
Panda, Penguin and Hummingbird Joe
Wilebski / @josephwilebski
12
•Penguin – algorithmic update targeting:
•Linking
•Keyword stuffing
•Link Factors
•Anchor Text
•Link Quality
•Where they are, what they are, how they got there, how
fast…
•Can be affected site-wide or category based
13. Filters vs. Penalties
Panda, Penguin and Hummingbird Joe
Wilebski / @josephwilebski
13
•Penguin Filter
•Algorithm-based
•Will come back after next update upon repair
•Updates have historically been about 6 months
apart
•Massive engineering effort
•Manual Penalty
•Must submit a reconsideration request
14. What’s Next?
Deliver the most unique relevant content
as fast as possible!
Connect with me @josephwilebski