This document discusses strategies for promoting a website using photos. It identifies key on-page and off-page SEO factors that influence search engine rankings, such as keywords, links, metadata and speed. It also describes different types of duplicate content issues and provides tips for optimizing images, including filling alt text and titles, using descriptive filenames and links, supporting common formats, and geotagging images. Finally, it mentions using Pinterest and other social platforms to share photos from the site.