2. 48 % of Americans ages 12 and older have a profile on a social networking site 28% in 2008 78% teens 77% ages 18-24 65% ages 25-34 51% ages 34-44 Social Media StatisticsApril 2010 – Arbitron & Edison study
3. 30% of Americans visit several times per day 18% in 2008 Most essential 42% Internet 37% TV 14% radio 5% newspapers 62% of homes with Internet have wireless networks 45% of mobile phone owners text-message multiple times per day Social Media StatisticsApril 2010 – Arbitron & Edison study
4. Anyone over 13 with valid e-mail address Can add friends, send messages, update personal profiles to notify friends Can create profiles with photos, lists of personal interests, contact info, other Communicate with friends through private or public messages or a chat feature Can create and join interest and fan groups Major social media platformsFacebook
5. Mainly used for professional networking Registered users maintain list of contact details of people they know and trust in business Users can invite anyone (site user or not) to become a connection Users can create or join LinkedIn Groups (alumni, industry, professional, other) Major social media platformsLinkedIn
6. Send and receive 140-character messages known as tweets Displayed on author’s profile page and delivered to friends (subscribers) Share links to Web pages, photos, videos Can restrict delivery Major social media platformsTwitter
7. Video sharing Web site Allows users to view videos on Web pages outside of the site Each video accompanied with HTML, which can be used to embed it on page outside YouTube Often embed in social networking pages and blogs Major social media platformsYouTube
8. WordPress: open source blog publishing platform Can download latest version from WordPress.org Free hosting services such as WordPress.com offer easy way to deploy blog without having your own server Blogger: easy-to-use blogging platform Major social media platformsWordPress, Blogger…
9. “New Rules of Marketing and Public Relations” by David Meerman Scott “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” by Neal Schaffer “33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking”by Juliette Powell Resources
10. “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World”by Pete Blackshaw “Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition”by Andy Sernovitz “Career Distinction: Stand Out by Building Your Brand”by William Arruda, Kirsten Dixson Resources
11. Strategic Public Relations blog by Kevin Dugan Cincinnati Social Media group on LinkedIn New Media Cincinnati Public Relations Society of America American Marketing Association Resources
12. PC or Mac Laptop Smart phone Droid BlackBerry iPhone Tools of the trade
