Social Media<br />Mike Boehmer<br />June 5, 2010<br />
48 % of Americans ages 12 and older have a profile on a social networking site<br />28% in 2008<br />78% teens<br />77% ages 18-24<br />65% ages 25-34<br />51% ages 34-44<br />Social Media StatisticsApril 2010 – Arbitron & Edison study<br />
30% of Americans visit several times per day<br />18% in 2008<br />Most essential<br />42% Internet<br />37% TV<br />14% radio<br />5% newspapers<br />62% of homes with Internet have wireless networks<br />45% of mobile phone owners text-message multiple times per day<br />Social Media StatisticsApril 2010 – Arbitron & Edison study<br />
Anyone over 13 with valid e-mail address<br />Can add friends, send messages, update personal profiles to notify friends<br />Can create profiles with photos, lists of personal interests, contact info, other<br />Communicate with friends through private or public messages or a chat feature<br />Can create and join interest and fan groups<br />Major social media platformsFacebook<br />
Mainly used for professional networking<br />Registered users maintain list of contact details of people they know and trust in business<br />Users can invite anyone (site user or not) to become a connection<br />Users can create or join LinkedIn Groups (alumni, industry, professional, other)<br />Major social media platformsLinkedIn<br />
Send and receive 140-character messages known as tweets<br />Displayed on author’s profile page and delivered to friends (subscribers)<br />Share links to Web pages, photos, videos<br />Can restrict delivery <br />Major social media platformsTwitter<br />
Video sharing Web site<br />Allows users to view videos on Web pages outside of the site<br />Each video accompanied with HTML, which can be used to embed it on page outside YouTube<br />Often embed in social networking pages and blogs<br />Major social media platformsYouTube<br />
WordPress: open source blog publishing platform<br />Can download latest version from WordPress.org<br />Free hosting services such as WordPress.com offer easy way to deploy blog without having your own server<br />Blogger: easy-to-use blogging platform<br />Major social media platformsWordPress, Blogger…<br />
“New Rules of Marketing and Public Relations” by David Meerman Scott<br />“Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” by Neal Schaffer<br />“33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking”by Juliette Powell<br />Resources<br />
“Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World”by Pete Blackshaw<br />“Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition”by Andy Sernovitz<br />“Career Distinction: Stand Out by Building Your Brand”by William Arruda, Kirsten Dixson<br />Resources<br />
Strategic Public Relations blog by Kevin Dugan<br />Cincinnati Social Media group on LinkedIn<br />New Media Cincinnati<br />Public Relations Society of America<br />American Marketing Association<br />Resources<br />
PC or Mac<br />Laptop<br />Smart phone<br />Droid<br />BlackBerry<br />iPhone<br />Tools of the trade<br />
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