Health Care Social Media Summit Highlights 2011

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A quick summary of highlights from the Health Care Social Media Summit at the Mayo Clinic in October 2011.

Published in: Health & Medicine, Business
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Health Care Social Media Summit Highlights 2011

  1. 1. Health Care Social Media Summit <ul><li>October 2011 </li></ul>
  2. 2. Highlights <ul><li>375 from 38 states and four countries </li></ul><ul><ul><li>E-patients, doctors, nurses, lawyers IT… </li></ul></ul><ul><ul><li>as well as PR and marketing </li></ul></ul>
  3. 3. Where does CHP stand? <ul><li>Early adoption of social media in healthcare has taken place </li></ul><ul><li>More cautious organizations considering how to incorporate into their practices – if at all </li></ul><ul><li>Many have adopted social media policies </li></ul><ul><ul><li>Leaders no longer block social media </li></ul></ul>
  4. 4. What to measure <ul><li>Fans, friends and followers </li></ul><ul><li>Reach, relationship and reputation </li></ul><ul><li>Strength, sentiment and passion </li></ul><ul><li>100 ways to measure social media: http://www.marketerstudio.com/2009/11/100-ways-to-measure-social-media.html </li></ul><ul><ul><li>Driving growth goals </li></ul></ul><ul><ul><li>Increasing satisfaction and loyalty </li></ul></ul><ul><ul><li>Lowering marketing/communication costs </li></ul></ul>
  5. 5. How to avoid legal issues <ul><li>Limit liability by clearly defining roles and responsibilities in social media policies and procedures </li></ul><ul><li>Share your guidelines </li></ul><ul><li>A patient can release own health info online under HIPAA, but you can’t release someone else’s without permission </li></ul>
  6. 6. How to avoid legal issues <ul><li>Prohibit employees from speaking anonymously about where they work (FTC endorsement/testimonial) </li></ul><ul><li>NLRB – Employees have a right to post about working conditions or wages to, or on behalf of, co-workers </li></ul><ul><li>Identify who can speak on behalf of your company. </li></ul>
  7. 7. One case study – Dozer the Dog <ul><li>Raised $25,000 for cancer charity </li></ul><ul><li>16,000 likes of Facebook page </li></ul><ul><li>YouTube videos: 500,000 views </li></ul><ul><li>http://youtu.be/Uo4MPO0TmXU </li></ul>

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