Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5 Tips to Build a Winning Social Media Audience

1,109 views

Published on

Many people think that social media requires a big monetary investment to bear fruit. Nothing is farther from the truth.

In this presentation, I share 5 tips to help you build a solid and targeted audience without breaking the bank!

For more tips, check out my latest book: "The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win" (http://smaudiences.socialmediaslant.com)

Published in: Business, Technology
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

5 Tips to Build a Winning Social Media Audience

  1. 1. 5 Tips to Build a Winning Social Media Audience Cendrine Marrouat www.socialmediaslant.com Twitter: @cendrinemedia
  2. 2. What’s on the Menu Today? Finding Your Audience Social Media Success Is About Listening Pay Attention to Feedback Learn Lessons from Mistakes Focus on Valuable and Relevant Content
  3. 3. 1. Finding Your Audience "Without an audience, you have no business."
  4. 4. Once you know whom you serve, you will know… - What the needs are - What content to create - How to create that content - How to deliver it… In a nutshell, Your social media strategy will fall into place!
  5. 5. “But How Do I Get Started?” With what you have: Tools: - Google Analytics (website / blog) - Facebook Insights (Pages) - Twitter Ads product - Pinterest Analytics…
  6. 6. Type of Data to Collect Demographics: main gender, locations, age groups... Facebook Insights
  7. 7. Type of Data to Collect Twitter Ads product Most successful content...
  8. 8. Type of Data to Collect Google Analytics Interests...
  9. 9. “What If I’m Just Getting Started?” Observe competitors! They are on social networks…
  10. 10. 2 Tools to Monitor Competition TweetDeck HootSuite
  11. 11. 2. Social Media Success Is About Listening! "Say less, show more." - Positive & negative comments matter equally - Acknowledge supporters - Ask questions - Look at your behavior as a consumer
  12. 12. Benefits of Spam Reading between the lines will help you serve your audience better. 1. Understand what’s wrong with your website (e.g. missing key info) 2. Lands in your inbox without having to ask 3. FREE “ADVICE”!
  13. 13. 3. Pay Attention to Feedback Media Audience Never shy away from it! - Ask specific & targeted questions - Not just on blog, ask on social networks - Tools to monitor responses on social media: TweetDeck & HootSuite
  14. 14. Monitor Conversations Example: Twitter with TweetDeck
  15. 15. 4. Learn Lessons from Mistakes "No one is perfect. To err is human." - Own up your mistake and craft a heartfelt apology. - Show willingness to amend the situation. Your audience will love you the more for it!
  16. 16. Great Example: Kickstarter - Let a campaign promoting offensive “dating book” run on the site - Removed project - Fully acknowledged mistake - Explained what happened in an article: http://www.kickstarter.com/blog/we-were-wrong - Changed its policy on discriminatory content - Donated $25,000 dollars to anti-sexual violence organization
  17. 17. The Result?
  18. 18. 5. Focus on Valuable and Relevant Content Valuable = Extremely useful / important Relevant = Closely connected or appropriate to the matter in hand
  19. 19. But Valuable and Relevant to Whom? Your audience! Knowing them will allow you to: - Make your content more engaging and shareable; - Increase awareness of your brand; and - Become recommended as a thought leader in your industry
  20. 20. Need More Help with Social Media? Check out my latest book. http://smaudiences.socialmediaslant.com
  21. 21. Thank you for reading! Come say hi! Twitter: @cendrinemedia Google+: Cendrine Marrouat Facebook: Social Media Slant Instagram: cendrinemedia Website: www.socialmediaslant.com Services: http://socialmediaslant.com/services

×