Infrastructure-‐as-‐a-‐Service (IaaS) experts, powering DNS & Email delivery for enterprise, small business & personal users. Kyle York Chief Revenue OfficerDyn @ MassTLC Summit • October 2012 @kyork20 @Dyninc@kyork20 @Dyninc
Our Story 3-year bookings CAGR: 60%+ Launched eCommerce and double digit platform surpasses Acquired EBITDA margins Enterprise 10M accounts SendLabs, DNS EditDNS, & services EveryDNS -Started as a Cash Flow enterprise email volunteer based Positive/ organization for Incorporated remote access 1998 199 2001 200 2005 2007 2008 2009 2010 201 201 2011 8 1 0 1 Expanded with ofﬁces in SF & London Launched DNS Opened UK Opened HK eCommerceeCommerce via Datacenter Datacenter platformonline portal Win Twitter, Netﬂix, surpasses (email in 2003) Zappos as Customers 20M accounts Dyn @ MassTLC Summit • October 2012 @kyork20 @Dyninc
Converging Trends More Performance More Cloud/VirtualizaVon Web/App performance More Devices/Apps AdopVon of heavily impacts cloud compuVng More Email revenue and More devices drives network (phones, operaVonal dynamism and More eﬀecVveness tablets) are customized, complexity more connected event-‐based then ever (IPv6) push communicaVon Drive Need for Premium DNS Email Deliverability Services Dyn @ MassTLC Summit • October 2012 @kyork20 @Dyninc
Web Enterprises – VerVcal Markets “Dyn’s DNS Load Balancing soluVon aiCache’s proven caching so^ware have enabled a top-‐Ver ﬁnancial news website to shave 30% oﬀ response Vme, save money, have beber, real-‐Vme monitoring, reporVng alerVng setup.” Rashid Kamirov, Director of Plaforms, CNBC “When improving our DNS, we chose the focused pros the switch was quick painless. Dyn helped Etsy’s performance improve in all aspects.” John Allspaw, VP of Technical OperaVons, Etsy “Switching to Dyn took literally a few hours (not days, not weeks) for 75+ zones/domains. Their expert editor makes old hacks like me feel comfortable – ease of a GUI the ﬂexibility of command line interface.” Lenny Tropiano, Senior Systems/Network Architect, HomeAway Dyn @ MassTLC Summit • October 2012 @kyork20 @Dyninc
Enterprise Upsell/Cross-‐Sell Churn Rates Evergreen Annual Opportunity 5% Contracts Dyn Rock Solid Business Payments in RelaVonships Advanced Model Approach NegaVve Ecomm Churn Usage-‐Based Billing Working Capital Rates 30% Model Dyn @ MassTLC Summit • October 2012 @kyork20 @Dyninc
Go-‐To-‐Market Ecomm Direct Growth Sales More Reps / More Dyn.com Int’l Metric Driven Inside Sales (45 Reps) 1.2mm Unique Conferences / Visitors/Mo Events MHT/EMEA/SF Oﬃces Entry Price $30/yr Paid SEO /SEM / LocalizaVon Advanced Features (28%), Upsell Organic Growth New Add-‐On Entry Price $2400 Products per year Dyn @ MassTLC Summit • October 2012 @kyork20 @Dyninc
Ecommerce Enterprise Expand Together SVcky services yields Enterprise/eCommerce Splitloyal user base across both enterprise and ecommerce. Ecommerce users are acVvely managed and upsold to enterprise contracts. Enterprise users have doubled for last 3 years. Dyn @ MassTLC Summit • October 2012 @kyork20 @Dyninc
Q A We’re passionate about our technology,our culture and our customers.The growing opportunity of DNS andemail is met by Dyn’s best-in-class,customer-focused solutions. @kyork20 @DynincDyn’s SaaS/IaaS business model hasdriven a proven track record of successfulfinancial growth and opportunity.