1CHAPTER NAME
Martin                                   Niclas             Lewerth                                  Ekdahl          EVP o...
Best in class operatingperformance    (SEK million)    5,000                                                              ...
The entertainment landscape is   changing fast & fundamentally        From physical… to digital… to streaming in the ‘clou...
Video is driving IP traffic growth          Global IP traffic growth (PB / month)60 000                                   ...
And the media landscape isevolving rapidly6
Creating order out of chaos                                              Pay                                             m...
Scandinavia is the cradle of    broadband                    Internet penetration                                         ...
And our strategy is evolvingaccordingly                              Pay-TV Life Cycle                                    ...
But traditional platforms stilldominate                Nordic platform market shares (millions of Households) 12          ...
Satellite is about value growth  not volume growth              Nordic satellite premium                           Nordic ...
With consistent price increases   & room for more         Annual satellite subscription price                           Sw...
And rising penetration of add-onservices           Penetration of add-on services, Nordic satellite platform60%50%        ...
And we’ve now become a ‘Virtual Operator’ in 3rd party networks                                                           ...
So…how does this look inprofitability terms?                            Indicative schematic     Gross margin             ...
Martin                                               Niclas             Lewerth                                           ...
Viaplay opens up a whole newuniverse      Satellite    Satellite + Virtual   Over The Top                       operator  ...
As we make TV contentavailable anytime & anywhere                                                 Smart phones            ...
With a compelling content     offering19
At competitive price points     OFFERED FOR FREE OR DISCOUNTED TO        VIASAT SATELLITE SUBSCRIBERS              199 SEK...
That has become the preferredchoice of Swedish consumers21
With a balanced geographical &package split     Viaplay by geography   Viaplay by package type22
Available on more and moresmart TVs                ~40% of TV’s sold are web connected                > 1 million Smart TV...
And now we take it a step further                                         Viaplay streaming box                           ...
And with limited cannibalization• 24% of Viaplay subscribers have not had Pay-TV subscriptions  before• 10% have not had P...
So… How does this look inprofitability terms?            Indicative schematic26
What next?• Make available on increasing number of devices• Maintain long term premium content leadership• Roll out Viapla...
28CHAPTER NAME
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4. martin lewerth, niclas ekdahl anytime, anywhere

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4. martin lewerth, niclas ekdahl anytime, anywhere

  1. 1. 1CHAPTER NAME
  2. 2. Martin Niclas Lewerth Ekdahl EVP of Pay-TV CEO and Technology of Viaplay Born 1973 Born 1970 Joined MTG in 2001 Joined MTG in 2002 What I love: Being prepared & planning What I love: Football properly What I hate: Losing What I hate: Football Favourite quote: “Stand facing the sun and Favourite quote: “It always seems the shadows fall behind you.” impossible until its done.”2
  3. 3. Best in class operatingperformance (SEK million) 5,000 50% 4,500 45% 4,000 40% 3,500 35% 3,000 30% 2,500 25% 2,000 20% 1,500 15% 1,000 10% 500 5% 0 0% 2006 2007 2008 2009 2010 2011 Revenue EBIT EBIT margin3
  4. 4. The entertainment landscape is changing fast & fundamentally From physical… to digital… to streaming in the ‘cloud’ Movie viewership in the U.S1Video (Number of views / transactions (bn)) 3.4 2.6 2.4 1.4Music 2011 2012 Movies online Physical video Digital music sales accounted for >50% of total worldwide music sales in 2011Print Amazon sold more Kindle books than paperback books in 2011 4 Source: 1) Screendigest
  5. 5. Video is driving IP traffic growth Global IP traffic growth (PB / month)60 000 Video50 00040 000 Internet video File sharing30 000 Web, email, and data Video calling20 000 Online gaming10 000 Voice over IP (VoIP) Other 0 2010 2011 2012 2013 2014 20155 Source: Cisco VNI, 2011
  6. 6. And the media landscape isevolving rapidly6
  7. 7. Creating order out of chaos Pay models Proprietary Closed networks ecosystems TVOD (transaction) SVOD (subscription) Walled Opengardens Internet AVOD/Free VOD (advertising) Broadcasters Advertising (free) models 7 Existing structures New structures
  8. 8. Scandinavia is the cradle of broadband Internet penetration Average actual download (% of households)1 speeds (Mbps)4 91% 83% 24 74% 73% 16 15 13 Sweden UK US EU-27 Sweden UK EU-27 US Internet access speed >30 Mbps 3 Mobile broadband penetration 15% (% of population) 94% (% of population)2 66% 44% 7% 35% 1% 1% Sweden EU-27 UK US Sweden US UK EU-27Sources:1) Eurostat, OECD (for US, as of June 2011) 2) OECD, June 2011, European Commission (for EU-27); 3) Eurostat, FCC (for US, as of Dec 2010, Tier: <10Mbps,10-25Mbps, >25Mbps); 4) netindex.com, test data between 29 Apr - 28 May 2012, Solon
  9. 9. And our strategy is evolvingaccordingly Pay-TV Life Cycle Channel Virtual Subscribers Satellite wholesale operator Over The Top Time9
  10. 10. But traditional platforms stilldominate Nordic platform market shares (millions of Households) 12 IPTV 10 Analogue terrestrial Digital Terrestrial 8 Satellite 6 4 Cable 2 0 2003 2004 2005 2006 2007 2008 2009 2010 201110 Sources: Screendigest, Solon
  11. 11. Satellite is about value growth not volume growth Nordic satellite premium Nordic satellite premium subscribers (000’s) ARPU (SEK)800 5 000 CAGR -2.1 % CAGR 6.6 %600 4 500400 4 000200 3 500 0 3 000 2006 2007 2008 2009 2010 2011 2006 2007 2008 2009 2010 2011 11
  12. 12. With consistent price increases & room for more Annual satellite subscription price Sweden price benchmark (SEK) increases (Nordic)12% 1 000 11% 90010% 8008% 7% 700 6%6% 600 5% 4% 5004% 4002% 3000% 200 2007 2008 2009 2010 2011 Ext. basic Mid tier Mid+movie Mid+sport Total Viasat Canal Digital Boxer Telia SKY UK DIRECTV 12 Source: Viasat Broadcasting research
  13. 13. And rising penetration of add-onservices Penetration of add-on services, Nordic satellite platform60%50% HD40% Multi-room30% PVR20% Viasat box Viaplay10% Multi-screen Viaplay0% 2007 2008 2009 2010 2011 2012 HD PVRs 3D13 Sources: Viasat Broadcasting research
  14. 14. And we’ve now become a ‘Virtual Operator’ in 3rd party networks Viasat premium subscribers (Nordic) 1 200 1 000 800 ~4.2m 600 households ~1.6m 400 households 200Scandinavian Scandinavian satellite satellite & Virtual 0 universe Operator agreements 2006 2007 2008 2009 2010 2011 (IPTV, cable) DTH satellite 3rd party networks 1991 2008 2009 2010 2010 14 Sources: Viasat Broadcasting research
  15. 15. So…how does this look inprofitability terms? Indicative schematic Gross margin YR1 YR2 YR3 YR4 DTH Virtual Operator15
  16. 16. Martin Niclas Lewerth Ekdahl EVP of Pay-TV CEO and Technology of Viaplay Born 1973 Born 1970 Joined MTG in 2001 Joined MTG in 2002 What I love: Being prepared & planning properly What I love: Football What I hate: Football What I hate: Losing Favourite quote: “It always seems impossible Favourite quote: ”Stand facing the sun and the until its done.” shadows fall behind you.”16
  17. 17. Viaplay opens up a whole newuniverse Satellite Satellite + Virtual Over The Top operator 1.6 million 4.2 million 9 million households households households17
  18. 18. As we make TV contentavailable anytime & anywhere Smart phones Tablets PC/Mac Smart TV-sets Game consoles18 TV set-top boxes OTT STB
  19. 19. With a compelling content offering19
  20. 20. At competitive price points OFFERED FOR FREE OR DISCOUNTED TO VIASAT SATELLITE SUBSCRIBERS 199 SEK 99 SEK 49 SEK20
  21. 21. That has become the preferredchoice of Swedish consumers21
  22. 22. With a balanced geographical &package split Viaplay by geography Viaplay by package type22
  23. 23. Available on more and moresmart TVs ~40% of TV’s sold are web connected > 1 million Smart TVs to be sold in 2012 Viaplay soon available on 70% of Smart TVs 10% of Viaplay subs already use Smart TVs23
  24. 24. And now we take it a step further Viaplay streaming box Viaplay to your TV 25 linear channels DTT connection Full-blown media center* * * * * 24 * Available via terrestrial signal
  25. 25. And with limited cannibalization• 24% of Viaplay subscribers have not had Pay-TV subscriptions before• 10% have not had Pay-TV subscriptions for the last 6 months - of which, 50% previously had a Viasat subscription• So…only 5% of new Viaplay subscribers are potentially cannibalizing Viasat• …and 95% do not cannibalize our existing satellite business 25
  26. 26. So… How does this look inprofitability terms? Indicative schematic26
  27. 27. What next?• Make available on increasing number of devices• Maintain long term premium content leadership• Roll out Viaplay box• Enhance content discovery and recommendation• Enable offline mode• Expand into new territories27
  28. 28. 28CHAPTER NAME

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