The Emergence of Cloud Computing
                                                                          Susanne M. Ball...
Outline
• Emergence   of Cloud Computing
• HP and Cloud Computing
• Delivering with the biggest names in the industry
• Pi...
The Third Generation
reach
                                                         The
                                  ...
So, What is Cloud Computing?
The definition is suitably vague. Some attempts:
The 451 Group: “The cloud is IT as a Service...
Aspects of Cloud Computing
•   Massive scale-out environment (e.g. Google,
    Yahoo, Amazon)
    − Highly horizontally sc...
IT as a Service, Delivered by the Cloud
                              Media sharing          Business Apps
               ...
And ...
• At   massive scale
    − Millions of users
• With          unprecedented flexibility
    − Mash-ups, aggregation...
Scalable Computing to Power the Cloud
Technology building blocks – Everything as a Service




                Smarter Dev...
Delivering with the Biggest Names
in the Industry




                       Including some of the largest
               ...
quot;Home to the world’s leading Internet sites for social networking,
  games, sports photos and more, Fox Interactive Me...
HP ProLiant BL2x220c G5
Doubling down with the world’s first 2-in-1 server blade

2x compute while cutting data center    ...
EKA: One of the world fastest
supercomputer
•    Industry standard parts
•    Computational Research Laboratories
     (CR...
Defense Information Systems Agency (DISA)
     US Department of Defense
      Cloud Computing Infrastructure

 Objective  ...
Uncertainty and Agility
                           Challenge – UNCERTAINTY
            “UNCERTAINTY is the defining charac...
Adaptive IT Infrastructure for Cloud
 Computing
•    Virtualized Environment – Fast access to computing resources
•    Rap...
Platform as a Service
• Self Service Provisioning and Secure web-portal
• Create virtual private resource pools
• Pre-defi...
Platform as a Service: Instantly Create Project
 and Test Environments
                                                   ...
HP Business Service Automation (BSA) process
Automate management of client, server, software, network, storage &

        ...
Resource management Lifecycle
Operations Orchestration
                           Operations Orchestration
               ...
Server Automation




20   9/17/2008
HP pioneering delivery of IT as a service
HP Flexible Computing Services
Secure utility computing services that interopera...
HP Flexible Computing Services
  Complements In-House Capacity

                                                          ...
HP Flexible Computing Services
                 •   A pay-per-use public computing utility, charged on a
                 ...
HP Adaptive Infrastructure as a Service
Extending HP FCS - A new approach to outsourcing

                        Pre-buil...
25   9/17/2008
Open Cloud Computing Research Testbed
What is it?
• An     open, scalable, secure, large scale global
     testbed for clo...
Open Cloud Computing Research Testbed
What is it?
•    A loose federation of “Centers of
     Excellence” around the globe...
Cloud Computing Research @ HPL
Fulfill the “Everything as a service” vision
• Cells           as a Service:   Service Cell...
29   9/17/2008
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Hp Ncoic Susanne Balle Sept17 Final

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Hp Ncoic Susanne Balle Sept17 Final

  1. 1. The Emergence of Cloud Computing Susanne M. Balle SW Architect Scalable Computing and Infrastructure Technology for better business outcomes © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  2. 2. Outline • Emergence of Cloud Computing • HP and Cloud Computing • Delivering with the biggest names in the industry • Pioneering delivery of IT as a service • HP/Intel/Yahoo! Cloud Computing Research TestBed 2 9/17/2008
  3. 3. The Third Generation reach The Cloud The virtualized services Web information & e-commerce The Internet connectivity time 1970 1980 1990 2000 2005 2010 2020 3 9/17/2008
  4. 4. So, What is Cloud Computing? The definition is suitably vague. Some attempts: The 451 Group: “The cloud is IT as a Service, delivered by IT resources that are independent of location” Gartner: “Cloud computing is a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers” Forrester: “A pool of abstracted, highly scalable, and managed infrastructure capable of hosting end- customer applications and billed by consumption” 4 9/17/2008
  5. 5. Aspects of Cloud Computing • Massive scale-out environment (e.g. Google, Yahoo, Amazon) − Highly horizontally scalable infrastructure (10-100 thousand servers) − Host “internet-scale” applications − Relentless focus on cost • Everything as a Service − SaaS (e.g. Salesforce, GoogleApps) − IaaS, DaaS, PaaS, … − Delivery over the Internet • New business models − e.g. pay per use, subscription, … • Users as co-developers − Social networking effects (e.g. Facebook) − Data sources get richer as more people use them − Leverage large number of users to rapidly test new ideas 5 9/17/2008
  6. 6. IT as a Service, Delivered by the Cloud Media sharing Business Apps Backup Management Apps Search Mobile Services Email Productivity Location-Based Apps Services Social Storage on Networking Demand Platform Infrastructure on Demand on Demand 6 9/17/2008
  7. 7. And ... • At massive scale − Millions of users • With unprecedented flexibility − Mash-ups, aggregation, enhancing services, flexing up and down, ... • Offering evolving APIs to exploit and extend • At breakthrough cost levels − Economies of scale − New revenue models − Eliminating old sources of cost (SaaS vs. CD) 7 9/17/2008
  8. 8. Scalable Computing to Power the Cloud Technology building blocks – Everything as a Service Smarter Devices More Intelligent Networks Software Next-Generation Data Center 8 9/17/2008
  9. 9. Delivering with the Biggest Names in the Industry Including some of the largest collaboration platforms in the world 9 9/17/2008
  10. 10. quot;Home to the world’s leading Internet sites for social networking, games, sports photos and more, Fox Interactive Media helps millions of people around the globe stay informed and connected through online media accessible 24 hours a day, 7 days a week. Each month, billions of pages are viewed, hundreds of millions of photos and videos are uploaded and watched and those numbers just keep growing, constantly pushing the boundaries of our infrastructure. For us to meet these growing demands we need high-performance platforms that minimize energy consumption and have high density and capacity. HP's computing team understands our unique requirements and offers us end-to-end cloud computing and storage solutions that allow us to more easily scale as we grow.quot; Ian Hurlock-Jones, Chief Information Officer, Fox Interactive Media 10 9/17/2008
  11. 11. HP ProLiant BL2x220c G5 Doubling down with the world’s first 2-in-1 server blade 2x compute while cutting data center Broad choice of industry-standard blade infrastructure cost in half servers, interconnects, Operating • First industry standard server w/1024 Systems cores per standard 42u rack • Choice: processor architectures, • Lowest cost per GigaFLOPS/s interconnects (i.e. 1 GigE, 10GigE, IB), OS (Linux and Windows) • Up to 12.3 TeraFLOPS/s per rack Builds on enormous success of HP Designed for maximum power & BladeSystem c-Class cooling efficiency • Marketshare leader in x86 • 60% more work per watt than blades and ~35% share of competitive product based on specjbb TOP500 supercomputing list business operations per watt. 5.3KW • At 232 MegaFLOPS/s/watt – per 32 nodes at 100% utilization – compared to ~7400W to competition equivalent to #6 on the current Green500* list Scale-out computing just got 2x as good! * www.green500.org 11 9/17/2008
  12. 12. EKA: One of the world fastest supercomputer • Industry standard parts • Computational Research Laboratories (CRL), Tata Sons Ltd. (India) First completely privately funded shared resource HPC center in the world • 175 Tflops peak performance − HP Cluster Platform 3000 BL460c − Over 1800 HP BladeSystem c-Class server blades − 14,400 processors, 28 terabytes of memory, 140 terabytes of storage • Yahoo and CRL agreement to jointly support cloud computing research Substantially more processors than any other supercomputer available for cloud computing research 12 9/17/2008
  13. 13. Defense Information Systems Agency (DISA) US Department of Defense Cloud Computing Infrastructure Objective Approach Results • HP C&I development of shared Business outcomes services utility for Rapid Access • Rapid access to computing • Reduced costs Computing Environment (RACE) resources • Consolidated simplified processes • HP Server Automation and HP • Eliminate the need to procure Operations Orchestration for • Shortened time to delivery physical infrastructure provisioning and configuration • Self service portal through a management IT improvements single, secure interface • HP Operations Manager for monitoring and control • Flexible development platforms for • User configurable server Web, Application or Database environments • HP Service Manager to automate • User can allocate own resources incident & problem management • Automated provisioning through Web interface • HP Systems Insight Manager and • Can provision a server in a few • Flexible billing options HP Proliant Essentials minutes • Meet DoD security requirements • Cluster Resources Moab for • CPU, memory, storage, virtual intelligent orchestration and Gold environment provided in one simple for billing solution 13 9/17/2008
  14. 14. Uncertainty and Agility Challenge – UNCERTAINTY “UNCERTAINTY is the defining characteristic of today’s strategic environment.” (National Defense Strategy) − Adjust to an era of surprise and uncertainty Response – AGILITY “We have set about making US forces more AGILE and more expeditionary.” (Quadrennial Defense Review) − Enterprise-wide: Battlefield Applications; Defense Operations; Intelligence Functions; Business Processes − Emphasis Shift: From moving the user to the data – to moving data to the user Confront Uncertainty with Agility 14 9/17/2008
  15. 15. Adaptive IT Infrastructure for Cloud Computing • Virtualized Environment – Fast access to computing resources • Rapid provisioning & repurposing across multiple data centers • Self-service web site • Multi-vendor, multi OS • Policy-driven Task Automation • Single point of management and user access • Dynamic inventory • Billing and chargeback for use • Platform for sharing IT services across the enterprise (multiple data centers) • Reduce space & environment requirements • Manage power and cooling • Audit and verification Mission Value • Reduce costs / Consolidate / Shorten time to delivery / Simplify • From cost centre to IT business shared services (chargeback) 15 9/17/2008
  16. 16. Platform as a Service • Self Service Provisioning and Secure web-portal • Create virtual private resource pools • Pre-defined infrastructure templates (includes HW + software and application stacks) − Defined by administrators − Customizable by users • Architecture-independent − Support bare-metal and virtualization based provisioning • Integrated with accounting 16 9/17/2008
  17. 17. Platform as a Service: Instantly Create Project and Test Environments Interfaces Cluster Manager + HP “Adaptive Computing Tools” Request New Resources Admin Manager Portal” Monitor, Diagnose, Review Service End Users Access Portal Manage Levels, Capacity Planning ,etc. Information Monitoring Adaptation Tools Update Allocation, Usage, Report Current State & Allocation Management Charges Intelligent Provision Resources Provisioning Manager Orchestration “HP BSA” ts Maintain Usage ven Workload & Capacity Provisioning, eyE Management lly Updates, etc. Credits & Charges te/K ica n t Sta Adaptive Env. Orchestration m o na isi por Dy Prov Applications Re Schedule …. Monitor / Configure Service Middleware “HP OVO, Supermon” Levels Web Tools, DB, …. Monitor / Configure Monit Operating System o “HP SIM” Maint r, SLES, RHEL, Windows Monitor / Configure ain “HP Site Scope, etc.” Network Storage Network Storage Compute Resources 17 9/17/2008
  18. 18. HP Business Service Automation (BSA) process Automate management of client, server, software, network, storage & Business Service Automation BSM ITSM Operations Orchestration Live Network Provisioning & IT Teams Discovery IT Systems Client Network Server Scaling Storage Automation Automation Automation Automation • Discover servers, • Server, network, • Audit • Servers & network software network storage devices • Remediation devices, & storage Service Automation VisualizerSoftware • Applications • Reporting • • Interdependencies • Configurations • Process-enabled • All applications & storage • Configurations • Patching components provisioning • Software distribution Monitoring Help desk/ events & change alerts Service Automation Reporter requests Universal CMDB 18 9/17/2008
  19. 19. Resource management Lifecycle Operations Orchestration Operations Orchestration (Opsware Process Automation System™ PAS) is an innovative run book automation platform for IT Operations. Cost Efficiency Enables IT departments to eliminate manual and error-prone procedures by automating end-to-end IT processes Quality and Consistency Reduces server and application downtime by eliminating the inconsistency and misconfigurations that are the root cause of most problems Agility and Responsiveness Allows IT departments to react more quickly to changing business needs by reducing the time to deploy new infrastructure 19 9/17/2008
  20. 20. Server Automation 20 9/17/2008
  21. 21. HP pioneering delivery of IT as a service HP Flexible Computing Services Secure utility computing services that interoperate with customers’ in-house data centers HP Adaptive Infrastructure as a Service Delivers Microsoft® Exchange, SAP® applications and other critical business applications HP Software as a Service Managed service offering of HP Software Products, delivered over the internet 21 9/17/2008
  22. 22. HP Flexible Computing Services Complements In-House Capacity Utility services meet needs immediately IT Demand (perf. & $’s) Business Demand In-House Unmet Demand Capacity Over provisioned Over provisioned Customer benefit: regain control of schedules and costs past now future 22 9/17/2008
  23. 23. HP Flexible Computing Services • A pay-per-use public computing utility, charged on a “cpu-hour” basis • HP-owned assets housed in HP’s highly secure data centers, dedicated per customer for the time reserved • Choice of standards-based technologies and operating systems • Access to industry leading applications and middleware on a utility basis Application Provisioning Service APS Includes IPS+, and HP installs [to a default configuration] application software Customers IPS + Scheduling, GRID, Tools choose how to IPS+ Same as IPS, but HP installs & manages scheduling, compiler, and/or grid software. plug in Infrastructure Provisioning Service Basic infrastructure service. HP provides & IPS manages hardware infrastructure and OS. Customer provides & manages applications. CPU, Storage, OS, Network, Maintenance 23 9/17/2008
  24. 24. HP Adaptive Infrastructure as a Service Extending HP FCS - A new approach to outsourcing Pre-built infrastructure delivered as a service Windows Windows Compute Intensive Compute Intensive SAP Exchange Exchange SAP Unix Unix (FCS) (FCS) Linux Linux Automated delivery processes Built on Adaptive Infrastructure Innovations IT Systems Power & Management Security Virtualization Automation & Services Cooling Quicker time to realize benefits of a next generation infrastructure 24 9/17/2008
  25. 25. 25 9/17/2008
  26. 26. Open Cloud Computing Research Testbed What is it? • An open, scalable, secure, large scale global testbed for cloud computing research − Collaborative research focused on data center management & cloud services − Scalable, multi-continent, multi-datacenter, cloud computing system − A broad base research community including HP, Intel, Yahoo, and other partners and academic researchers 26 9/17/2008
  27. 27. Open Cloud Computing Research Testbed What is it? • A loose federation of “Centers of Excellence” around the globe − UIUC, Singapore IDA, KIT: 3 initial CoE − HP, Intel, Yahoo: 3 initial sponsors with CoE − One common research theme − Specific research germane to each region • Sponsors − HP Labs, Intel Research, Yahoo! • Each center: 1000-4000 cores and up to PB storage − With experimental cloud management services 27 9/17/2008
  28. 28. Cloud Computing Research @ HPL Fulfill the “Everything as a service” vision • Cells as a Service: Service Cells are secure “containers” for virtual infrastructure elements. Each Cell can contain an arbitrary assembly of virtual machines, virtual storage volumes and virtual networks • Exascale Data Center: Aims to radically redesign the future data center and its computing components, delivering significantly improved customer experience at dramatically lower costs • Scalable Storage: A versatile automatic enterprise storage service that can scale, across geographically dispersed locations • Service Lifecycle Management: A management system for converting any type of application into a service • Sustainable Data Center: Focus on developing sustainable IT approaches that are more energy efficient and will reduce the environmental impact 28 9/17/2008
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