Ravir Gurjal and Jody Farrar on AI in travel

1. ARTIFICIAL INTELLIGENCE:
The Future of Travel
Ranvir Gujral, CEO, Chute
@ranvir @getchute
Jody Farrar, VP Marketing, Chute
@jodyfarrar @getchute

2. ABOUT CHUTE
Chute
ESTABLISHED
2011
200+ Customers
OFFICES
San Francisco
Chicago
New York
London
INVESTMENT
$13MM / Post Series A
Foundry Group
US Venture Partners
Salesforce Ventures
Knight Foundation
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3. IRISTM - Image Recognition Intelligence Software
G E T C H U T E . C O M
IRISTM is computer vision technology trained with proprietary algorithms to identify common
characteristics in photos in order to recognize brand logos, objects (like faces), scenes (like
sunsets, mountains, and beaches), and similar photos on social media.
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4. G E T C H U T E . C O M
OUR FASCINATION WITH AI
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5. G E T C H U T E . C O MA RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

6. G E T C H U T E . C O MA RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

7. G E T C H U T E . C O M
WHAT IS AI?
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8. G E T C H U T E . C O M
KEY MOMENTS IN THE STORY OF AI
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9. G E T C H U T E . C O M
KEY MOMENTS IN THE STORY OF AI
1943
1943 - WW2 triggers fresh thinking
• Neurologist Grey Walter built some of the first robots
• Mathematician Alan Turing invented the turing test
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10. G E T C H U T E . C O M
KEY MOMENTS IN THE STORY OF AI
1943
1950 - Science fiction steers the conversation
I Robot ( a collection of short stories by Isaac Asimov) was published
1950
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11. G E T C H U T E . C O M
KEY MOMENTS IN THE STORY OF AI
1943
1969 - Tough problems to crack
1950 1969
• AI lagging behind predictions
• “Shakey the Robot”, the first general
purpose mobile robot, was painfully slow
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12. G E T C H U T E . C O M
KEY MOMENTS IN THE STORY OF AI
1943
1981 - A solution for big business
1950 1969
• New commercial systems focused on narrower tasks
• First commercial expert system began operation at the Digital Equipment Corporation.
1981
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13. G E T C H U T E . C O M
KEY MOMENTS IN THE STORY OF AI
1943
1997 - Man vs machine: Fight of the 20th Century
1950 1969
Supercomputer Deep Blue defeated chess champion Garry Kasparov
1981 1997
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14. G E T C H U T E . C O M
KEY MOMENTS IN THE STORY OF AI
1943
2002 - The first robot for the home
1950 1969
An autonomous vacuum cleaner, Roomba, had enough intelligence to reliably clean a home
1981 1997
2002
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15. G E T C H U T E . C O M
KEY MOMENTS IN THE STORY OF AI
1943
2008 - Starting to crack the big problems
1950 1969
A small feature appeared on the new Apple iPhone - a Google app with speech recognition
1981 1997
2002
2008
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16. G E T C H U T E . C O M
KEY MOMENTS IN THE STORY OF AI
1943
2014 - Are machines intelligent now?
1950 1969
From Google's billion dollar investment in driverless cars, to Skype's launch of real-time
voice translation, intelligent machines were now becoming an everyday reality that would
change all of our lives.
1981 1997
2002
2008
2014
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17. G E T C H U T E . C O MA RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

18. G E T C H U T E . C O MA RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

19. G E T C H U T E . C O M
WHY IS AI IMPORTANT?
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20. G E T C H U T E . C O M
WHO IS YOUR TRAVELER?
And by 2020, Gen Z
will account for 40%
of the population
IN MILLIONS
Source: Pew Research Center tabulation of U.S. Census Bureau population projections released December 2014
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21. G E T C H U T E . C O M
WHO IS YOUR TRAVELER?
20% of all international travelers are millennials
MILLENNIALS GEN X
$6,200 per trip $3,700 per trip
BOOMERS
$2,900 per trip
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22. G E T C H U T E . C O M
DIFFERENT KIND OF TRAVELER
Source: Boston Consulting Group
The First Digital Natives: Millennials have grown up with the internet and
smartphones in an always-on digital world.
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23. G E T C H U T E . C O M
TOP SOURCES OF INSPIRATION
What media platform is most important
for travel planning and inspiration?
CENTENNIALS MILLENNIALS
53%
27%
8%
7%
3 2
27%
40%
6%
17%
7%
4%
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24. CENTENNIALS’ PREFERENCES MATTER
of centennials are consulted
by family members when
planning a trip83%
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25. G E T C H U T E . C O M
SO WHY AM I TELLING YOU THIS?
?
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26. G E T C H U T E . C O M
FORGET ABOUT KEEPING UP WITH THE JONESES
Julie nearby
Recommended
restaurants
Next train
Reminder:
appointment
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27. G E T C H U T E . C O M
PRACTICAL AI
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28. G E T C H U T E . C O M
They [Travelers] also want to purchase through a platform they
trust, so the brand of the booking platform is extremely important.
And behind all of this is an absolutely critical reliance on top-class
technology. Ultimately, if the technology and user experience
does not match up to expectations – which continue to grow
in the digital age – customers will very quickly look elsewhere.
- BEN ROSSI, Reporter, Information Age
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29. G E T C H U T E . C O M
MORE PRACTICAL DEMANDS
WiFi
Mobile Device
Physiological Needs
Safety, Security
Social Needs
Esteem
Self-
fulfillment
Basic Human Needs
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30. G E T C H U T E . C O M
GOALS
What are the goals of AI in Travel & Hospitality
Create seamless experiences
Personalization
Complement human workforce
Synthesize data to extract insights
1
2
3
4
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31. G E T C H U T E . C O M
CREATE SEAMLESS EXPERIENCES
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32. G E T C H U T E . C O M
INTEGRATING AI IN-ROOM
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33. G E T C H U T E . C O M
MOBILE APPS
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34. G E T C H U T E . C O M
WHAT’S NEXT
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35. G E T C H U T E . C O M
PERSONALIZATION
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36. G E T C H U T E . C O M
TRAVEL ASSISTANTS
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37. G E T C H U T E . C O M
TRAVEL ASSISTANTS - Alexis
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38. G E T C H U T E . C O M
TRAVEL ASSISTANTS - Lola
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39. G E T C H U T E . C O M
WHAT’S NEXT
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40. G E T C H U T E . C O M
TOO BIG BROTHER?
I’m ok sharing personal information as long as I get
something that matters to me in return.
- Most people
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41. G E T C H U T E . C O M
COMPLEMENT HUMAN BEHAVIOR
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42. G E T C H U T E . C O M
ALOFT, YOTEL, HENN-NA
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43. G E T C H U T E . C O M
TOO SOON?
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44. G E T C H U T E . C O M
WHAT’S NEXT?
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45. G E T C H U T E . C O M
SYNTHESIZE DATA TO
EXTRACT INSIGHTS
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46. G E T C H U T E . C O M
IMAGE RECOGNITION
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47. G E T C H U T E . C O M
TECHNOLOGIES THAT CAN
SOLVE SIMILAR GOALS AS
AI
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48. G E T C H U T E . C O M
MOBILE APPS
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49. G E T C H U T E . C O M
CRM
Opened email
Sent email
Booked flight
3 night stay
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50. G E T C H U T E . C O M
SOCIAL LISTENING
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51. G E T C H U T E . C O M
VIRTUAL REALITY
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52. G E T C H U T E . C O M
DRONES
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53. G E T C H U T E . C O M
CURRENT STATE OF THE
TRAVEL & HOSPITALITY
INDUSTRY
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54. G E T C H U T E . C O M
LEGACY TRAVEL LIMITATIONS
Archaic websites
Single purpose mobile apps
Lack of cloud adoption
Limited knowledge of guests
1
2
3
4
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55. G E T C H U T E . C O M
How do we cross this chasm?
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56. G E T C H U T E . C O M
BEST PRACTICES FOR AI
IMPLEMENTATION
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57. G E T C H U T E . C O M
HAVE A PURPOSE
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58. G E T C H U T E . C O M
GIVE IT TIME
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59. G E T C H U T E . C O M
TEST, EVALUATE, AND ADJUST
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60. G E T C H U T E . C O M
FUTURE TRAVEL EXPERIENCE - 2021
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61. G E T C H U T E . C O M
INCEPTION
I think what's exciting about artificial intelligence is it's a way of
engaging people … I think we're going to see more of that – tailored,
targeted artificial intelligence driven content
- KEITH REED, Chief Marketing Officer, Unilever
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62. G E T C H U T E . C O M
INCEPTION
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

63. G E T C H U T E . C O M
PLANNING
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

64. G E T C H U T E . C O M
PLANNING
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

65. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

66. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

67. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

68. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

69. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

70. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

71. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

72. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

73. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

74. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

75. G E T C H U T E . C O M
THE TRIP
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

76. G E T C H U T E . C O M
AFTER THE TRIP
Likes snorkeling
Likes photography
Does not like shopping
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E

77. THANK YOU
G E T C H U T E . C O M
CO-FOUNDER & CEO
Ranvir Gujral
VP MARKETING
Jody Farrar
www.getchute.com
ranvir@getchute.com
650.799.4734
www.getchute.com
jody.farrar@getchute.com
415.531.8416
A RT I F I C I A L I N T E L L I G E N C E : T H E F U T U R E O F T R AV E L |J O D Y FA R R A R @ J O D Y FA R R A R | R A N V I R G U J R A L @ R A N V I R | @ G E T C H U T E