Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Childish Washer & The Happy Website

3,695 views

Published on

About the power of product personality and the importance of reintroducing branding in our process

Published in: Design

The Childish Washer & The Happy Website

  1. 1. @jeroenvangeel PERSONALITY PRODUCT J E R O E N VA N G E E L T H E C H I L D I S H W A S H E R & T H E H A P P Y W E B S I T E
  2. 2. 2UX LX 2011 2 M E E T H E N R Y, T H E H A P P Y C L E A N E R
  3. 3. 3UX LX 2011 3 B A B Y S M I L E
  4. 4. 4UX LX 2011 4 S E R I O U S A N D P L A Y F U L
  5. 5. T H I S A L S O H A S A P E R S O N A L I T Y
  6. 6. PROBLEM THERE IS A B U T…
  7. 7. FUNCTION FEATURES T O O M U C H STORYTELLING PERSONALITY MEANING T O O L I T T L E
  8. 8. PEOPLE P E O P L E A U T O M AT I C A L LY AT T R I B U T E H U M A N B E H AV I O R T O E V E R Y T H I N G A R O U N D T H E M P R O D U C T S W I T H T H E R I G H T P E R S O N A L I T Y AT T R I B U T E T O T H E S E L F - I M A G E WHY PRODUCT PERSONALITY?
  9. 9. PEOPLE PREFER LIKE-MINDEDNESS P E R S O N A L I T Y FA C T S O U R C E : T H E M E D I A E Q U A T I O N
  10. 10. UNDILUTED PERSONALITIES ARE PREFERRED OVER COMPLICATED ONES P E R S O N A L I T Y FA C T S O U R C E : T H E M E D I A E Q U A T I O N
  11. 11. FLAWS ADD TO BELIEVABILITY P E R S O N A L I T Y FA C T S O U R C E : T H E M E D I A E Q U A T I O N
  12. 12. WE JUDGE IN THE FIRST MOMENT P E R S O N A L I T Y FA C T
  13. 13. Linus Max P E O P L E P R E F E R L I K E - M I N D E D N E S S
  14. 14. S I R I
  15. 15. PEOPLE P E O P L E A U T O M AT I C A L LY AT T R I B U T E H U M A N B E H AV I O R T O E V E R Y T H I N G A R O U N D T H E M P R O D U C T S W I T H T H E R I G H T P E R S O N A L I T Y AT T R I B U T E T O T H E S E L F - I M A G E WHY PRODUCT PERSONALITY?
  16. 16. PEOPLE P E O P L E A U T O M AT I C A L LY AT T R I B U T E H U M A N B E H AV I O R T O E V E R Y T H I N G A R O U N D T H E M P R O D U C T S W I T H T H E R I G H T P E R S O N A L I T Y AT T R I B U T E T O T H E S E L F - I M A G E DESIGNERS W E A R E F O R C E D T O T H I N K B E Y O N D F U N C T I O N W E C A N A P P R O A C H T H E P R O D U C T A S I F I T W O U L D I N T E R A C T W I T H U S , H E L P I N G U S D E S I G N T H E D E TA I L S WHY PRODUCT PERSONALITY?
  17. 17. PEOPLE P E O P L E A U T O M AT I C A L LY AT T R I B U T E H U M A N B E H AV I O R T O E V E R Y T H I N G A R O U N D T H E M P R O D U C T S W I T H T H E R I G H T P E R S O N A L I T Y AT T R I B U T E T O T H E S E L F - I M A G E DESIGNERS W E A R E F O R C E D T O T H I N K B E Y O N D F U N C T I O N W E C A N A P P R O A C H T H E P R O D U C T A S I F I T W O U L D I N T E R A C T W I T H U S , H E L P I N G U S D E S I G N T H E D E TA I L S BUSINESS I T C A N M A K E A C O M M O D I T Y S TA N D O U T I T M A K E S I T P O S S I B L E F O R P E O P L E T O S TA R T A R E L AT I O N S H I P W I T H T H E P R O D U C T A N D B R A N D WHY PRODUCT PERSONALITY?
  18. 18. BRANDING MEET
  19. 19. 26UX LX 2011 26 R I S K - T A K I N G , C O M P E T I T I V E , C O N S U M E D B Y S P O R T, P R O F E S S I O N A L
  20. 20. 27UX LX 2011 27
  21. 21. 29UX LX 2011 29 S A F E , S O L I D , S E R I O U S
  22. 22. 30UX LX 2011 30 S E X , S P E E D , F U N
  23. 23. N R C A P R I L 7 T H , 2 0 1 4
  24. 24. 32
  25. 25. 33
  26. 26. BRAND PERSONALITY P R O D U C T P E R S O N A L I T Y P R O D U C T P E R S O N A L I T Y P R O D U C T P E R S O N A L I T Y P R O D U C T P E R S O N A L I T Y
  27. 27. A PRODUCT’S BELIEFS, EXPECTATIONS, DESIRES, VALUES AND BEHAVIORS THAT DERIVE FROM THE BRAND, PRODUCT GOALS AND USER NEEDS. IT DETERMINES WHAT THE PRODUCT DOES, BUT ALSO HOW OTHERS RESPOND TO AND REMEMBER IT. D E F I N I N G P R O D U C T P E R S O N A L I T Y
  28. 28. A PRODUCT’S BELIEFS, EXPECTATIONS, DESIRES, VALUES AND BEHAVIORS THAT DERIVE FROM THE BRAND, PRODUCT GOALS AND USER NEEDS. IT DETERMINES WHAT THE PRODUCT DOES, BUT ALSO HOW OTHERS RESPOND TO AND REMEMBER IT. D E F I N I N G P R O D U C T P E R S O N A L I T Y
  29. 29. A PRODUCT’S BELIEFS, EXPECTATIONS, DESIRES, VALUES AND BEHAVIORS THAT DERIVE FROM THE BRAND, PRODUCT GOALS AND USER NEEDS. IT DETERMINES WHAT THE PRODUCT DOES, BUT ALSO HOW OTHERS RESPOND TO AND REMEMBER IT. D E F I N I N G P R O D U C T P E R S O N A L I T Y
  30. 30. EXAMPLES WE WANT
  31. 31. C O M P E T I T I V E , S P O R T- M I N D E D , S E R I O U S , T O - T H E - P O I N T, C O A C H
  32. 32. F O R M A L , A U T H O R I T A T I V E , T R A D I T I O N A L , O L D - F A S H I O N E D
  33. 33. F O R M A L , A U T H O R I T A T I V E , P E R S O N A L , G U I D I N G
  34. 34. F O R M A L , A U T H O R I T A T I V E , P E R S O N A L , G U I D I N G
  35. 35. O P E N , C O N C E R N E D , P E R S O N A L
  36. 36. S I M P L E , W E L C O M I N G , T O - T H E - P O I N T
  37. 37. R E B E L , A D V E N T U R E R , B E C A U S E I C A N
  38. 38. R E B E L , A D V E N T U R E R , B E C A U S E I C A N
  39. 39. R E B E L , A D V E N T U R E R , B E C A U S E I C A N
  40. 40. A U T H O R I T A T I V E , M O O D Y, R E S E R V E D
  41. 41. H U M O R O U S , F R I E N D LY, E A S Y- G O I N G
  42. 42. 50UX LX 2011
  43. 43. THANK YOU! W W W. O A K A N D M O R R O W. C O M

×