Rachel Zhao
rzhao@yelp.com
I18N 101
Making it global, keeping it local

Hi

internationalizationWhat the hell is i18n?

- what we do @ Yelp
- set the foundation
- i18n playbook
Overview

Yelp’s Mission
Connecting people with great
local businesses.

i18n @ yelp
What we do:
- localization framework
- keep Yelp local
- bring Yelp to new places
( 32 countries and counting)

Translation infrastructure
- Options:
- Vendor
- In house
- Crowdsource
The foundation

i18n playbook

Launch

Launch
a taste of the challenges:
- Search index
- ElasticSearch
- Lucene
- Date/Time format
- Babel (Python)
- Business Data
- various providers
- data ingestion pipeline

On the ground
Grow

Engineering
Grow

The devil is in the details
Improve

Improve

Improve

- Launch
- Grow
- Improve
REPEAT!

- making it global, keeping it local
- It’s a marathon, not a sprint
The takeaways