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TTC16: Rachel Zhao - Making it Global, Keeping it Local

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Rachel Zhao on Yelp's localization efforts

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TTC16: Rachel Zhao - Making it Global, Keeping it Local

  1. 1. Rachel Zhao rzhao@yelp.com I18N 101 Making it global, keeping it local
  2. 2. Hi
  3. 3. internationalizationWhat the hell is i18n?
  4. 4. - what we do @ Yelp - set the foundation - i18n playbook Overview
  5. 5. Yelp’s Mission Connecting people with great local businesses.
  6. 6. i18n @ yelp What we do: - localization framework - keep Yelp local - bring Yelp to new places ( 32 countries and counting)
  7. 7. Translation infrastructure - Options: - Vendor - In house - Crowdsource The foundation
  8. 8. i18n playbook
  9. 9. Launch
  10. 10. Launch a taste of the challenges: - Search index - ElasticSearch - Lucene - Date/Time format - Babel (Python) - Business Data - various providers - data ingestion pipeline
  11. 11. On the ground Grow
  12. 12. Engineering Grow
  13. 13. The devil is in the details Improve
  14. 14. Improve
  15. 15. Improve
  16. 16. - Launch - Grow - Improve REPEAT!
  17. 17. - making it global, keeping it local - It’s a marathon, not a sprint The takeaways

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