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Affects of Media on the Mind

Flipbook assignment - Janvi Pattni

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Affects of Media on the Mind

  1. 1. THE RISE OF MEDIA HOW ITS AFFECTING OUR FOCUS I M A G E : C A N V A , F R E E F O R U S E FLIPBOOK BY JANVI PATTNI
  2. 2. Theuseofsocialmediahas drasticallyshotupinthepast decade
  3. 3. THE USE OF SOCIAL MEDIA IS MOST PREVALENT AMONG TEENS AND YOUNG ADULTS, HOWEVER TRENDS HAVE ALLOWED FOR 65% OF AMERICAN ADULTS TO BE ACTIVE ON SOCIAL MEDIA Riseinsocialmediause T E E N S I N 2 0 0 5 T E E N S I N 2 0 1 5 FASHION ART no social media 88% use social media 12% use social media 90% no social media 10% 1
  4. 4. AN INTERNET USER TODAY HAS AN AVERAGE OF 5.54 SOCIAL MEDIA ACCOUNTS2 EMOTIONAL PROCCESSING I M A G E : C A N V A , F R E E F O R U S E
  5. 5. THE TREND A V E R A G E N U M B E R O F S O C I A L M E D I A A C C O U N T S A G E #OFACCOUNTS 2 4 6 8 16-24 25-34 35-44 45-55 55-64 0 2
  6. 6. 2 HOURS A DAY ON SOCIAL MEDIATHE AVERAGE PERSON SPENDS 3 I M A G E : C A N V A , F R E E F O R U S E
  7. 7. SO WHAT IS MEDIA DOING TO OUR MINDS?
  8. 8. W E A R E C O N S U M I N G M O R E M E D I A , B U T M U C H I S A C C O U N T E D F O R T H R O U G H M U L T I T A S K I N G I M A G E S O U R C E S : D A W N F U - P I X A B A Y , C A N V A F R E E F O R U S E , K A B O O M P I C S / K A R O L I N E - P E X E L S   4
  9. 9. AS A RESULT... SOCIETY IS NOW BECOMING INCREASINGLY BETTER AT MULTITASKING ...WHICH MAY NOT BE SUCH A BAD THING
  10. 10. HIGH MEDIA MULTITASKERS Thesepeopleactuallyperformbetterinamultitasking environment Weareseeingmoreofthesepeopleaswebeginto adapttomediainfluencebygrowingupwithenhanced stimuli I M A G E : C A N V A , F R E E F O R U S E 5
  11. 11. BRAIN STRUCTURE A F F E C T S O F M U L T I T A S K I N G I T W A S F O U N D T H A T H I G H M E D I A U S E R S H A D L E S S D E N S E G R A Y M A T T E R I N T H E I R   A N T E R I O R C I N G U L A T E C O R T E X T H I S P A R T O F T H E B R A I N I S A S S O C I A T E D W I T H EMOTIONAL PROCCESSING COGNITIVE PROCCESSING 5 I L L U S T R A T I O N S : C A N V A , F R E E F O R U S E
  12. 12. MULTITASKING ATTENTION SPAN B U T T H E D O W N S I D E I S
  13. 13. Studies show that people who use more media have shorter, more intense creativity bursts. People who do not use media less have longer, less intense creativity bursts  I M A G E : C A N V A , F R E E F O R U S E 6
  14. 14. HOWEVER, Whilehighmediausershadlowerattention spans,theyhavehighinstancesofbrain signalsrelatedtoencodinginformationto memory6 I L L U S T R A T I O N : C A N V A , F R E E F O R U S E
  15. 15. BECAUSE OUR MINDS ARE CHANGING, SHOULD MEDIA CHANGE? ...WELL YES
  16. 16. ADVERTISERS ARE NOW LOOKING AT HOW TO ADJUST THEIR CONTENT TO APPEAL TO THE CHANGING MEDIA INFLUENCED MIND ADJUST ADS FOR DIGITAL FRONT-LOADED ATTENTION SPANS Marketersareadapting MUSIC FASHION ARTCLEAR ENGAGING effective ad 6
  17. 17. "WE NEED TO BE MORE CLEAR AND CONCISE WITH MESSAGING AS EARLY AS POSSIBLE - ALMOST CRAFTING HEADLINES." - A L Y S O N G A U S B Y , M I C R O S O F T C A N A D A . I M A G E S : " C O K E S I D E O F L I F E R E M I X " F L I C K R , " N I K E : T H E R U N " V I M E O , " R E D B U L L A D C A M P A I G N C A R " F L I C K R   6
  18. 18. THE RISE OF MEDIA HAS BECOME A CYCLICALPROCESS I L L U S T R A T I O N : C A N V A , F R E E F O R U S E
  19. 19. MEDIA IS SHAPING OUR MINDS AND BECAUSE OF THAT MEDIA MUST ADAPT TO THE CHANGING MIND IN ORDER TO BE EFFECTIVE
  20. 20. WORKS CITED 1 . P E R R I N , A . ( 2 0 1 5 ) . S O C I A L M E D I A U S A G E : 2 0 0 5 - 2 0 1 5 . P E W R E S E A R C H C E N T E R : I N T E R N E T , S C I E N C E & T E C H . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . P E W I N T E R N E T . O R G / 2 0 1 5 / 1 0 / 0 8 / S O C I A L - N E T W O R K I N G - U S A G E - 2 0 0 5 - 2 0 1 5 / 2 .   I N T E R N E T U S E R S H A V E A V E R A G E O F 5 . 5 4 S O C I A L M E D I A A C C O U N T S . ( 2 0 1 7 ) . G L O B A L W E B I N D E X . N E T . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M H T T P S : / / W W W . G L O B A L W E B I N D E X . N E T / B L O G / I N T E R N E T - U S E R S - H A V E - A V E R A G E - O F - 5 - S O C I A L - M E D I A - A C C O U N T S 3 . H O W M U C H T I M E D O P E O P L E S P E N D O N S O C I A L M E D I A ? [ I N F O G R A P H I C ] . ( 2 0 1 7 ) . S O C I A L M E D I A T O D A Y . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . S O C I A L M E D I A T O D A Y . C O M / M A R K E T I N G / H O W - M U C H - T I M E - D O - P E O P L E - S P E N D - S O C I A L - M E D I A - I N F O G R A P H I C 4 .   M A I L , T . ( 2 0 1 4 ) . F O U R W A Y S C A N A D I A N S A R E C O N S U M I N G M E D I A D I F F E R E N T L Y . T H E G L O B E A N D M A I L . R E T R I E V E D 3 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . T H E G L O B E A N D M A I L . C O M / R E P O R T - O N - B U S I N E S S / I N D U S T R Y - N E W S / M A R K E T I N G / F O U R - W A Y S - C A N A D I A N S - A R E - C O N S U M I N G - M E D I A - D I F F E R E N T L Y / A R T I C L E 2 1 9 4 9 6 3 0 / 5 . R E D D Y . S . ( 2 0 1 4 ) .   Y O U R H E A L T H : S T U D Y F I N D S S O M E T E E N S C A N E X C E L A T M U L T I T A S K I N G . T H E W A L L S T R E E T J O U R N A L . R E T R I E V E D 3 M A R C H 2 0 1 7 . F R O M   H T T P S : / / S E A R C H . P R O Q U E S T . C O M / D O C V I E W / 1 6 1 0 8 8 4 9 9 3 ? A C C O U N T I D = 6 1 8 0 6 . K R A S H I N S K Y . S . ( 2 0 1 5 ) .   A T T E N T I O N S P A N S I N A D I G I T A L W O R L D . T H E G L O B E A N D M A I L . R E T R I E V E D 3 M A R C H 2 0 1 7 . F R O M   H T T P : / / G O . G A L E G R O U P . C O M / P S / I . D O ? P = C P I & S W = W & U = Q U E E N S U L A W & V = 2 . 1 & I D = G A L E % 7 C A 4 1 2 9 8 4 3 8 7 & I T = R & A S I D = D A F A 6 B 1 1 4 6 3 B E D 4 F D 5 5 F 2 8 8 C 9 2 D 2 5 C 0 C

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