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Travel Booking; Personalized
GADI BASHVITZ
CO-FOUNDER & CEO
GADI@OLSET.COM
WWW.OLSET.COM
@OLSETINC

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Personalization is everywhere

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The impact of personalization in Retail
0%
5%
10%
15%
20%
25%
30%
35%
Amazon
Standard
conversion rate
Personal
recommendations
conversion

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But not in travel booking…

Hotel attach rates for OTAs &
TMCs are very low
(For OTAs <2% on average)
(For TMCs <20% on average)
The state of conversions in travel
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Why is this the state of the industry?
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OLSET provides OTAs, TMCs and other
travel providers with a set of APIs which
enable you to harness the power of
personalization to improve hotel
booking conversion and drive hotel
attach rates
The solution
8 © Copyright 2014 OLSET. All rights reserved.

9 © Copyright 2014 OLSET. All rights reserved.
OLSET is here to help!
Create Traveler
Profile – known
or anonymous
Enrich hotel
inventory
Matching
Algorithm Personalized
Recommendations
Largest global
sentiment DB
(>200Mn)

Reviews are the #1 driver for bookings
August 27, 2013 - Kelly A McGuire, PhD, Breffni M. Noone, PhD.
Reviews
312
(80.6%)Price
173
(45.2%)

Industry Example
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Let’s look at a simple example
Expedia
• 51% of travelers
who book select
one of the first 5
hotels
• 95% select hotel on
first page
ORBITZ
• 47% of travelers
who book select the
1st hotel
• 93% select hotel on
first page
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But what about the
97% who didn’t book?
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Let’s assume that 70%
were just browsing

This leaves 30% -
only 1 in 10 book!
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Example
3 different traveler types get the
exact same recommendations
on Expedia today
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Expedia –
Luxury Traveler

Expedia –
Business Traveler

Expedia –
Budget Traveler

If Expedia used OLSET’s APIs
the results would look very
different and would be
personalized for each traveler
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Personalized recommendation for Luxury Traveler

Personalized recommendation for Business Traveler

Personalized recommendation for Budget Traveler

Superior conversion metrics
OLSET generated 13% higher margin per
session and 16% higher conversions than
did baseline “Top 3” EU online travel
agency’s baseline product
Resulting in an (estimated) uplift of $2mm in
quarterly bookings and higher margins
$$
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A / B t e s t s h ow s 10.4% higher conversions for OLSET
Proven superior conversions
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Driving hotel bookings in all channels
Direct
hotel
bookings
Hotel
dynamic
packaging
Post flight
cross
sales
Hotel
attach
rate
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The future of automation & personalization
Omnibooking
Automated text & calendar
driver booking
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Where do we go from here
Hotel
Direct
Airline
cross sell
Destination
Services
Unmanaged
Travelers
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The team it takes to build these solutions
Recommendation
Engine
Scalable Enterprise
Architecture
Sales and Business
Development
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• 6 Engineering
• 1 Product
• 1 Marketing
• 1 CEO

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Thank You
GADI BASHVITZ
CO-FOUNDER & CEO
GADI@OLSET.COM
WWW.OLSET.COM
@OLSETINC