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TTC16: Michael Frischkorn - The Connected Destination

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Michael Frischkorn on the topic of "connected destination"

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TTC16: Michael Frischkorn - The Connected Destination

  1. 1. The connected destination
 Travel Tech Con 2016 GEIOSCONNECT GEIOSMOBILE GEIOSIDENTITY GEIOSPULSE
  2. 2. Michael Frischkorn 1973 2001 2009 Born 20151994 Freelance Engineer Co-Founder & CTO eFonds Group Co-Founder & CTO HolidayInsider Founder & CTO GEIOS Product & Technology
  3. 3. Made with in Bavaria AP Photo/Matthias Schrader
  4. 4. Technology connecting travelers. GEIOSCONNECT GEIOSMOBILE GEIOSIDENTITY GEIOSPULSE White label web platform for travelers White label native 
 app for travelers IoT based platform for destination services Dashboards and analytics on travelers
  5. 5. Liquid lifestyle
  6. 6. Access
  7. 7. Liquid experiences
  8. 8. Create more memories
  9. 9. The 
 connected 
 destination
  10. 10. What things?
  11. 11. Alibaba
  12. 12. Hoeft & Wessel Group
  13. 13. Hochschwarzwald Tourismus GmbH
  14. 14. http://www.emotion-technologies.de/
  15. 15. San Francisco
  16. 16. Skidata / Oberstaufen Tourismus
  17. 17. Table Talk Technologies
  18. 18. http://www.cletech.eu/
  19. 19. ISO/IEC 14443 NFC is a standard
 
 Physics, frequency, initialization, Collision & Transmission Protocol
  20. 20. Waiting crowds http://www.mikelrodriguez.com/crowd-analysis/
  21. 21. Parking space Univ. Prof. Dr. Roth - SIS/DSHS
  22. 22. Public WIFI Loop21
  23. 23. Lightning sensor Nowcast / University of Malta
  24. 24. Interfaces are 
 not standardized
  25. 25. API
 HELL
  26. 26. RESTful, SOAP, XML RPC, Flatfile, CSV, legacy stuff
  27. 27. There will be no standards.
  28. 28. Legacy systems
  29. 29. GEIOS
  30. 30. Systemtechnik GmbH
  31. 31. Politics
  32. 32. NIHS
  33. 33. Build an architecture that can handle many APIs and prevents you from regression hell
  34. 34. Obstacles
  35. 35. Flow frequency
  36. 36. Network coverage Sparrow
  37. 37. Power supply
  38. 38. Passive card vs. smartphone Smartphone/wearable Expensive - only part of travelers own devices
 No real branding
 Energy - empty battery
 Slow flow
 App install needed
 Only NFC - not for Apple right now 2 Passive card Cheap - 100% of travelers get one
 
 Branding/souvenir
 Passive / no energy problems
 Fast guest flow possible
 No install
 Magnetic strips for legacy could be combined 1
  39. 39. PLEEEEAAAAASE!
  40. 40. WHY?
  41. 41. 1. Coming home
 
 TV, Netflix, alarm, light color and dim, minibar, snacks, temperature air and water, access
  42. 42. 2. Traveler flow
  43. 43. http://www.businessinsider.com/this-heat-map-reveals-the-secret-to-ikeas-store-design-2014-1
  44. 44. www.swisscom.ch
  45. 45. Google maps
  46. 46. Google maps
  47. 47. GEIOS / Mapbox
  48. 48. GEIOS / Google maps / Mapbox
  49. 49. 3. Traveler flow management
  50. 50. Traveler data
  51. 51. High frequency traveler data Markus Schmitt male, age 46 dob: 04/11/1969 Sandra Schmitt female, age 41 dob 02/01/1974 Julia Schmitt female, age 8 dob 12/08/2007 Johanna Schmitt female, age 6 dob 03/07/2009 GEIOS session POI checkin WIFI login Hotel Checkin / Checkout 07/05/2015 07/20/2015
  52. 52. Tripprints Demographic data Accommodation data Season & weather In destination data Social signals Personal recommendations trip budget
  53. 53. Insights growing over time July 2016 Germany March 2017 Italy June 2017 Norway December 2016 USA November 2016 Switzerland
  54. 54. Network effects
  55. 55. Match travelers
  56. 56. Personalize tips Online Offline 1 2
  57. 57. 4. Service design
  58. 58. In the wild
  59. 59. Disney Corporation
  60. 60. Disney MagicBand Disney Corporation
  61. 61. Disney MagicBand Disney Corporation
  62. 62. https://learn.adafruit.com/magic-band-teardown/inside-magic-band
  63. 63. Three concurrent systems 13.56 MHz 
 passive near field RFID
 
 Access, Payment
 
 
 Works for all guests 915 MHz 
 passive UHF RFID
 
 Short range positioning, e.g. waiting lines
 
 MagicBand users only 2.4 GHz 
 active radio
 
 Every minute a ping, 100ft+ location tracking
 
 MagicBand users only 1 2 3
  64. 64. Lower frustration
  65. 65. People spend more, if you abstract them from money
  66. 66. +8% per capita guest spending
  67. 67. Physical device at the host WIFIBluetooth SAM Modules Relay switch Ethernet USB MCU Flash RAM RGB LED BUZR NFC CPU Antenna - 13,56MHz RFID ISO/IEC 14443 A/B (proximity < 10cm) ISO/IEC 15693 (proximity < 50cm)
  68. 68. Virtual reader Hardwarevendorfirmware Embedded GEIOS application Datastore Business logic Data processing Session Management Updates Transactional GEIOS Identity Protocol MQTT NFC protocoll Traveler card or app GEIOS Cloud SSL/TLS TCP connection
  69. 69. We built a transactional layer on top of MQTT
 GEIOS Identity Protocol (GIP)
  70. 70. Physical card EM4233 SmartMX with DESFire emulation Antenna Antenna ISO/IEC 14443 A/B proximity < 4 inches ISO/IEC 15693 proximity < 20 inches 1 2
  71. 71. Physical card
  72. 72. Card file system Skidata reserved AXESS reserved Flexspace shared GEIOS shared GEIOS reserved Shared Public transport reserved SmartMXDESFire EM4233
  73. 73. 600,000 
 NFC cards 2 8,500 
 terminals 1 Up to 500,000 concurrent travelers Next year
  74. 74. From prototype to reality
  75. 75. Don’t do hardware!
  76. 76. Reliability 
 + Certifications + Mass production 
 + Verification
  77. 77. Partner
  78. 78. Housing
  79. 79. Additional revenue for the destination management company
  80. 80. Growth of utilization for service providers
  81. 81. 15% growth in overnights
  82. 82. What is next?
  83. 83. Smombies
  84. 84. Robotics
  85. 85. https://dangerousthings.com/shop/xnt-ntag216-2x12mm-glass-tag/ Bio hacking
  86. 86. Internet of things
  87. 87. Internet of humans
  88. 88. Michael Frischkorn mfr@geios.com linkedin.com/in/frischi

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