Marketing Communications/B2C Sales - Entrepreneurship 101
How are you going to sell your product? Learn the principles of “selling value” to your customers, with a special emphasis on the challenges of sales for technology startups. Get tips for dealing with stakeholders and distributors and learn how to manage risks and problems. Get practical tips for making sales calls, including how to successfully close a sale and follow-up with potential customers. This lecture focuses on defining the field of marketing communications with a particular emphasis on technology startups. This lecture is particularly relevant for those startups that have limited funds available for marketing. Learn the basics of advertising, branding, public relations and social media. Find out about tools you can use to demonstrate your thought leadership and where to go for help when developing a marketing plan.
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Marketing Communications/B2C Sales - Entrepreneurship 101
- 1. Epiphanies, Florida & The Key to Marketing Success
- 2. Before We Get Started…… @markevans #ent101 http://bit.ly/entmarketing101
- 11. Yes, that’s an air conditioner
- 13. • Needs • Motivations • Desires • Fears • Challenges • Interests
- 17. • Brand awareness • Leads, sales • Users/customers • Validation/credibility • Media coverage • Investors
- 18. The average person sees and hears >100,000 words/day of content: TV, radio, social media, video games, text messages, Web.
- 19. Brands need to be publishers (apparently)
- 20. Social media is table stakes (aka every is doing it)
- 21. Consumers have lots of information at their fingertips
- 25. What is Storytelling, Really?
- 26. • Engaging • Authentic, meaningful • Tap into emotions • Spark interest, imagination, curiosity • Drives actions (leads, sales, users) • Drive relationships Why Stories Matter
- 28. #7 Poor Marketing (Should be higher!)
- 30. 7 Must-Haves for Storytelling Success • Being customer-centric • A willingness to listen • Flexibility, agility • Having personality • Commitment • Courage
- 31. • How are you unique or different? • Who are the target audiences? • Where do you tell stories? • Who gets to tell stories? • How do you measure success? • How do you keep it going? Keys for Telling Good Stories
- 36. Messaging, Website, one-pagers Case studies, videos, infographics, conferences Social media, advertising, white papers A Staged Approach to Storytelling
- 37. “Storytelling for Startups” How fast-growing companies can embrace the power of story-driven marketing
- 38. A signed copy of the book and two hours of consulting Visit: storytellingforstartups.ca or leave your business card
Editor's Notes
- Business is about epiphanies, pivots and changes in direction. Nothing is every static, the status quo doesn’t stick around for a long time. I want to talk about two important epiphanies in how I do marketing for startups.
- A few years ago, I was in PEI for two weeks. At the time, I was doing a lot of social media consulting – strategy and tactics. It paid the bills….but it was, well, boring – very rinse and repeat…..Not my cup of team.
- I decided to stop doing social media. There were other people more passionate about social media who could do a better job. Instead, I was going to focus on startup marketing