MaRS Entrepreneurship 101 Marketing Presentation (January 2015)
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A look at why storytelling is tmost effective way for startup entrepreneurs to drive their sales and marketing.
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MaRS Entrepreneurship 101 Marketing Presentation (January 2015)
- 1. Epiphanies, Florida & The Key to Marketing Success
- 2. Before We Get Started…… @markevans #ent101
- 11. Yes, that’s an air conditioner
- 13. • Needs • Motivations • Desires • Fears • Challenges • Interests
- 17. • Brand awareness • Leads, sales • Users/customers • Validation/credibility • Media coverage • Investors
- 18. The average person sees and hears >100,000 words/day of content: TV, radio, social media, video games, text messages, Web.
- 19. Brands need to be publishers (apparently)
- 20. Social media is table stakes (aka every is doing it)
- 21. Consumers have lots of information at their fingertips
- 25. What is Storytelling, Really?
- 26. • Engaging • Authentic, meaningful • Tap into emotions • Spark interest, imagination, curiosity • Drives actions (leads, sales, users) • Drive relationships Why Stories Matter
- 28. #7 Poor Marketing (Should be higher!)
- 30. 7 Must-Haves for Storytelling Success • Being customer-centric • A willingness to listen • Flexibility, agility • Having personality • Commitment • Courage
- 31. • How are you unique or different? • Who are the target audiences? • Where do you tell stories? • Who gets to tell stories? • How do you measure success? • How do you keep it going? Keys for Telling Good Stories
- 36. Messaging, Website, one-pagers Case studies, videos, infographics, conferences Social media, advertising, white papers A Staged Approach to Storytelling
- 37. “Storytelling for Startups” How fast-growing companies can embrace the power of story-driven marketing
- 38. A signed copy of the book and two hours of consulting Visit: storytellingforstartups.ca or leave your business card
Editor's Notes
- Business is about epiphanies, pivots and changes in direction. Nothing is every static, the status quo doesn’t stick around for a long time. I want to talk about two important epiphanies in how I do marketing for startups.
- A few years ago, I was in PEI for two weeks. At the time, I was doing a lot of social media consulting – strategy and tactics. It paid the bills….but it was, well, boring – very rinse and repeat…..Not my cup of team.
- I decided to stop doing social media. There were other people more passionate about social media who could do a better job. Instead, I was going to focus on startup marketing