2. Entrepreneurship 101!
!
Presented by Kerri Golden, Partner JOLT Fund !
and !
Allyson Hewitt, Director, Social Entrepreneurship
and Director, SiG@MaRS!
!
October 2012!
3. Memory at Work
¨ Why do I want to start this business?!
– What is my motivation?!
¨ What resources do I need?!
– Basement or corporate office?!
– Shared spaces/incubators?!
¨ How do I fit into the rest of the world?!
– Is my product and/or service unique?!
– Have others tried this before?!
¨ What is my business model?!
– For profit?!
– Not-for-profit?!
– Co-operative?!
– Hybrid?!
Pg 3!
4. Target
Zone
Grant
Funded
Revenue
Social
Social
Ventures
Tradi;onal
Non-‐Profit
Genera;ng
NFP
Purpose
(B
Corps
–
L3C)
Business
(Charity)
(Social
Enterprise)
Business
Co-‐opera3ve
Structure
Social
(Charitable)
Financial
(Commercial)
RETURN
Pg 4!
5. Memory at Work
CONSULTING!
¨ Key Characteristics!
– Multiple participants, diverse focus, variable size, leverage core assets to
provide access to market and advice!
¨ Examples!
– Consulting: McKinsey, Bain, Deloitte, IBM, Hatch!
– Aperio, Venture Deli!
¨ Benefits & Risks of Model!
– Low capital costs and minimal set-up!
– Leverages specialized knowledge/experience !
– Liability insurance, can be difficult to build/scale!
Pg 5!
7. Memory at Work
SERVICES!
¨ Key Characteristics!
– Speciality business serving consumers or other businesses or consumers!
¨ Examples!
¨ Benefits & Risks of Model!
– Online software as a service!
– Capital costs can be high; labs services, servers!
Pg 7!
9. Advise.
Convene.
Accelerate.
JUMP Math!
Do
good-
er
Photo: Chris Chapman
This is John Mighton of JUMP Math.
We worked together to take his
innovative venture to the next level.
Do good better.
This is SiG@MaRS.
marsdd.com/sig
Pg 9!
10. Memory at Work
PRODUCTS!
¨ Key Characteristics!
– Tangible offering (consumer products, pharmaceuticals, equipment or device)!
¨ Examples!
!
¨ Benefits & Risks of Model!
– High development costs; marketing!
– Sales and distribution model!
– Production costs high, outsource?!
– Potential for scale - huge!
Pg 10!
12. Memory at Work
¨ Forms of Financing!
– Bootstrap - self-fund and reinvest all profits
for growth !
– Debt - borrow from someone, using an asset
as security; rate & time period to be
negotiated!
!
– Equity - sell a piece of your venture to
someone in exchange for an investment in
the venture!
!
– Fundraising: grants/ foundations/ government
funding/ corporate sponsorship/ members
(co-ops)!
Pg 12!
13. Memory at Work
A quick primer on debt versus equity:!
!
Debt: - gets paid back first, before any dividends
! get paid !
!- secured by assets (company, your personal)!
!+ once the debt is repaid (with interest of
! course), the lender gets nothing else!
!
Equity: + never has to be “repaid”!
! - keeps on “paying” forever!
! -/+ you now have an investor partner who
! is in this, like you, for the long haul!
Pg 13!
14. Mobile App Example!
You need $40K to build/market a new iOS app – have
grant for $10K so funding needed is $30K
Profit Debt 50:50 Equity
Low on chart $10K lender loses $20K* partner loses $25K
you get $0K & owe $20K you get $5K
Featured List $30K lender is even+ partner loses $15K
you make $0K you make $15K
Top of Chart $200K lender is even+ partner makes $70K
you make $170K you make $100K
Granting agency reports your success!
16. Memory at Work
¨ The 3Fs again – Friends, Family and Fools!
– The turkey principle!
¨ Angels (aka high net worth individuals)!
– Generally like to invest in areas that they have worked
in or are comfortable with!
– Can add valuable hands-on experience!
– http://www.angelinvestor.ca/!
¨ Accelerator Programs!
– Supported by angels and VC funds!
¨ Banks and Other Institutions!
– Tier Ones traditionally donʼt fund early losses!
¨ Venture Capital Funds!
– Different funds invest at different stages in the growth
of a company!
– Most funds also specialize in type of investment!
– http://www.cvca.ca/!
Pg 16!
17. Memory at Work
¨ Proof
of
Principle
/
Idea
to
Innova3on
– www.ResearchNet.ca
– www.nserc-‐crsng.gc.ca/index_eng.asp
– www.cmf-‐fmc.ca/funding-‐programs
– hNp://riccentre.ca/programs/venture-‐start/
– hNp://coralcea.ca/
¨ NRC
-‐
IRAP
– hNp://irap-‐pari.nrc-‐cnrc.gc.ca/main_e.html
¨ Founda3ons:
– Ontario
Trillium
Founda;on
-‐
www.trilliumfounda;on.org
– Gates
Founda;on
–
www.gatesfounda;on.org
– Imagine
Canada
-‐
hNp://www.imaginecanada.ca/node/22
Pg 17!
18. How to contact us:!
!
Allyson Hewitt, ahewitt@marsdd.com!
!
Twitter: @AllysonHewitt!
!
Kerri Golden, kgolden@marsdd.com!
!
Twitter: @KerriGolden!
!