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Pg 1!
Entrepreneurship 101!
!
Presented by Kerri Golden, Partner JOLT Fund !
and !
Allyson Hewitt, Director, Social Entrepreneurship
and Director, SiG@MaRS!
!
October 2012!
Memory at Work


  ¨  Why do I want to start this business?!
      –  What is my motivation?!
  ¨  What resources do I need?!
      –  Basement or corporate office?!
     –  Shared spaces/incubators?!
  ¨  How do I fit into the rest of the world?!
       –  Is my product and/or service unique?!
     –  Have others tried this before?!
  ¨  What is my business model?!
     –  For profit?!
     –  Not-for-profit?!
     –  Co-operative?!
     –  Hybrid?!
                                                  Pg 3!
Target	
  Zone	
  


Grant	
  Funded	
                Revenue	
  	
  	
  	
  	
  	
                                                        Social	
  
                                                                      Social	
  Ventures	
                                                     Tradi;onal	
  
 Non-­‐Profit	
               Genera;ng	
  NFP	
                                                                      Purpose	
  
                                                                      (B	
  Corps	
  –	
  L3C)	
                                                Business	
  
  (Charity)	
               (Social	
  Enterprise)	
                                                                 Business	
  



                                                                   Co-­‐opera3ve	
  Structure	
  
              Social	
  (Charitable)	
                                                                                     Financial	
  (Commercial)	
  
                                                                             RETURN


                                                                                                                                                                Pg 4!
Memory at Work

  CONSULTING!

   ¨  Key Characteristics!
      –  Multiple participants, diverse focus, variable size, leverage core assets to
         provide access to market and advice!

   ¨  Examples!
      –  Consulting: McKinsey, Bain, Deloitte, IBM, Hatch!
      –  Aperio, Venture Deli!

   ¨  Benefits & Risks of Model!
      –  Low capital costs and minimal set-up!
      –  Leverages specialized knowledge/experience !
      –  Liability insurance, can be difficult to build/scale!




                                                                                        Pg 5!
Memory at Work

  SERVICES!




                 Pg 6!
Memory at Work

  SERVICES!

    ¨  Key Characteristics!
       –  Speciality business serving consumers or other businesses or consumers!

    ¨  Examples!




    ¨  Benefits & Risks of Model!
       –  Online software as a service!
       –  Capital costs can be high; labs services, servers!
                                                                                    Pg 7!
Courier Services!




                    Pg 8!
Advise.
             Convene.
             Accelerate.
JUMP Math!




             Do
             good-
             er
                                                     Photo: Chris Chapman
             This is John Mighton of JUMP Math.
             We worked together to take his
             innovative venture to the next level.
             Do good better.
             This is SiG@MaRS.


             marsdd.com/sig


                                                                            Pg 9!
Memory at Work

  PRODUCTS!

   ¨  Key Characteristics!
       –  Tangible offering (consumer products, pharmaceuticals, equipment or device)!

   ¨  Examples!


   !
   ¨  Benefits & Risks of Model!
       –  High development costs; marketing!
       –  Sales and distribution model!
       –  Production costs high, outsource?!
       –  Potential for scale - huge!




                                                                                         Pg 10!
Memory at Work

  PRODUCTS!




                 Pg 11!
Memory at Work


¨  Forms of Financing!
    –  Bootstrap - self-fund and reinvest all profits
       for growth !


   –  Debt - borrow from someone, using an asset
      as security; rate & time period to be
      negotiated!
    !
   –  Equity - sell a piece of your venture to
      someone in exchange for an investment in
      the venture!
   !
   –  Fundraising: grants/ foundations/ government
      funding/ corporate sponsorship/ members
      (co-ops)!

   	
                                                  Pg 12!
Memory at Work


    A quick primer on debt versus equity:!
    !
    Debt: - gets paid back first, before any dividends
          ! get paid !
          !- secured by assets (company, your personal)!
          !+ once the debt is repaid (with interest of
          ! course), the lender gets nothing else!
    !
    Equity: + never has to be “repaid”!
          ! - keeps on “paying” forever!
          ! -/+ you now have an investor partner who
          ! is in this, like you, for the long haul!
                                                           Pg 13!
Mobile App Example!
You need $40K to build/market a new iOS app – have
      grant for $10K so funding needed is $30K
                Profit          Debt                 50:50 Equity

Low on chart     $10K      lender loses $20K*      partner loses $25K
                         you get $0K & owe $20K      you get $5K


Featured List    $30K        lender is even+       partner loses $15K
                             you make $0K            you make $15K


Top of Chart    $200K        lender is even+      partner makes $70K
                         you make $170K           you make $100K
                            Granting agency reports your success!
Memory at Work




                 Crowdfunding!




                                 Pg 15!
Memory at Work

 ¨  The 3Fs again – Friends, Family and Fools!
    –  The turkey principle!
 ¨  Angels (aka high net worth individuals)!
    –  Generally like to invest in areas that they have worked
       in or are comfortable with!
    –  Can add valuable hands-on experience!
    –  http://www.angelinvestor.ca/!
 ¨  Accelerator Programs!
    –  Supported by angels and VC funds!
 ¨  Banks and Other Institutions!
    –  Tier Ones traditionally donʼt fund early losses!
 ¨  Venture Capital Funds!
    –  Different funds invest at different stages in the growth
       of a company!
    –  Most funds also specialize in type of investment!
    –  http://www.cvca.ca/!


                                                                  Pg 16!
Memory at Work


  ¨  Proof	
  of	
  Principle	
  /	
  Idea	
  to	
  Innova3on	
  
       –  www.ResearchNet.ca	
  
       –  www.nserc-­‐crsng.gc.ca/index_eng.asp	
  	
  	
  
       –  www.cmf-­‐fmc.ca/funding-­‐programs	
  
       –  hNp://riccentre.ca/programs/venture-­‐start/	
  
       –  hNp://coralcea.ca/	
  
       	
  
  ¨  NRC	
  -­‐	
  IRAP	
  
       –  hNp://irap-­‐pari.nrc-­‐cnrc.gc.ca/main_e.html	
  
       	
  
  ¨  Founda3ons:	
  
       –  Ontario	
  Trillium	
  Founda;on	
  -­‐	
  www.trilliumfounda;on.org	
  	
  
       –  Gates	
  Founda;on	
  –	
  www.gatesfounda;on.org	
  	
  
       –  Imagine	
  Canada	
  -­‐	
  hNp://www.imaginecanada.ca/node/22	
  


  	
                                                                                     Pg 17!
How to contact us:!
!
Allyson Hewitt, ahewitt@marsdd.com!
!
Twitter: @AllysonHewitt!
!
Kerri Golden, kgolden@marsdd.com!
!
Twitter: @KerriGolden!
!

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Different Types of Entrepreneurship - Entrepreneurship 101 (2012/2013)

  • 2. Entrepreneurship 101! ! Presented by Kerri Golden, Partner JOLT Fund ! and ! Allyson Hewitt, Director, Social Entrepreneurship and Director, SiG@MaRS! ! October 2012!
  • 3. Memory at Work ¨  Why do I want to start this business?! –  What is my motivation?! ¨  What resources do I need?! –  Basement or corporate office?! –  Shared spaces/incubators?! ¨  How do I fit into the rest of the world?! –  Is my product and/or service unique?! –  Have others tried this before?! ¨  What is my business model?! –  For profit?! –  Not-for-profit?! –  Co-operative?! –  Hybrid?! Pg 3!
  • 4. Target  Zone   Grant  Funded   Revenue             Social   Social  Ventures   Tradi;onal   Non-­‐Profit   Genera;ng  NFP   Purpose   (B  Corps  –  L3C)   Business   (Charity)   (Social  Enterprise)   Business   Co-­‐opera3ve  Structure   Social  (Charitable)   Financial  (Commercial)   RETURN Pg 4!
  • 5. Memory at Work CONSULTING! ¨  Key Characteristics! –  Multiple participants, diverse focus, variable size, leverage core assets to provide access to market and advice! ¨  Examples! –  Consulting: McKinsey, Bain, Deloitte, IBM, Hatch! –  Aperio, Venture Deli! ¨  Benefits & Risks of Model! –  Low capital costs and minimal set-up! –  Leverages specialized knowledge/experience ! –  Liability insurance, can be difficult to build/scale! Pg 5!
  • 6. Memory at Work SERVICES! Pg 6!
  • 7. Memory at Work SERVICES! ¨  Key Characteristics! –  Speciality business serving consumers or other businesses or consumers! ¨  Examples! ¨  Benefits & Risks of Model! –  Online software as a service! –  Capital costs can be high; labs services, servers! Pg 7!
  • 9. Advise. Convene. Accelerate. JUMP Math! Do good- er Photo: Chris Chapman This is John Mighton of JUMP Math. We worked together to take his innovative venture to the next level. Do good better. This is SiG@MaRS. marsdd.com/sig Pg 9!
  • 10. Memory at Work PRODUCTS! ¨  Key Characteristics! –  Tangible offering (consumer products, pharmaceuticals, equipment or device)! ¨  Examples! ! ¨  Benefits & Risks of Model! –  High development costs; marketing! –  Sales and distribution model! –  Production costs high, outsource?! –  Potential for scale - huge! Pg 10!
  • 11. Memory at Work PRODUCTS! Pg 11!
  • 12. Memory at Work ¨  Forms of Financing! –  Bootstrap - self-fund and reinvest all profits for growth ! –  Debt - borrow from someone, using an asset as security; rate & time period to be negotiated! ! –  Equity - sell a piece of your venture to someone in exchange for an investment in the venture! ! –  Fundraising: grants/ foundations/ government funding/ corporate sponsorship/ members (co-ops)!   Pg 12!
  • 13. Memory at Work A quick primer on debt versus equity:! ! Debt: - gets paid back first, before any dividends ! get paid ! !- secured by assets (company, your personal)! !+ once the debt is repaid (with interest of ! course), the lender gets nothing else! ! Equity: + never has to be “repaid”! ! - keeps on “paying” forever! ! -/+ you now have an investor partner who ! is in this, like you, for the long haul! Pg 13!
  • 14. Mobile App Example! You need $40K to build/market a new iOS app – have grant for $10K so funding needed is $30K Profit Debt 50:50 Equity Low on chart $10K lender loses $20K* partner loses $25K you get $0K & owe $20K you get $5K Featured List $30K lender is even+ partner loses $15K you make $0K you make $15K Top of Chart $200K lender is even+ partner makes $70K you make $170K you make $100K Granting agency reports your success!
  • 15. Memory at Work Crowdfunding! Pg 15!
  • 16. Memory at Work ¨  The 3Fs again – Friends, Family and Fools! –  The turkey principle! ¨  Angels (aka high net worth individuals)! –  Generally like to invest in areas that they have worked in or are comfortable with! –  Can add valuable hands-on experience! –  http://www.angelinvestor.ca/! ¨  Accelerator Programs! –  Supported by angels and VC funds! ¨  Banks and Other Institutions! –  Tier Ones traditionally donʼt fund early losses! ¨  Venture Capital Funds! –  Different funds invest at different stages in the growth of a company! –  Most funds also specialize in type of investment! –  http://www.cvca.ca/! Pg 16!
  • 17. Memory at Work ¨  Proof  of  Principle  /  Idea  to  Innova3on   –  www.ResearchNet.ca   –  www.nserc-­‐crsng.gc.ca/index_eng.asp       –  www.cmf-­‐fmc.ca/funding-­‐programs   –  hNp://riccentre.ca/programs/venture-­‐start/   –  hNp://coralcea.ca/     ¨  NRC  -­‐  IRAP   –  hNp://irap-­‐pari.nrc-­‐cnrc.gc.ca/main_e.html     ¨  Founda3ons:   –  Ontario  Trillium  Founda;on  -­‐  www.trilliumfounda;on.org     –  Gates  Founda;on  –  www.gatesfounda;on.org     –  Imagine  Canada  -­‐  hNp://www.imaginecanada.ca/node/22     Pg 17!
  • 18. How to contact us:! ! Allyson Hewitt, ahewitt@marsdd.com! ! Twitter: @AllysonHewitt! ! Kerri Golden, kgolden@marsdd.com! ! Twitter: @KerriGolden! !