Shell uses an In-Vehicle Monitoring System (IVMS) to track key driving data from their fleet vehicles. This includes speed, acceleration, braking, seatbelt usage, and more. They analyze this data to classify drivers and provide feedback to improve safety performance. Results from pilot programs show improvements such as reduced traffic violations by 83%, fewer driving incidents, higher fuel efficiency up to 3%, and lower maintenance costs up to 36k. The IVMS also helps investigate incidents and improve customer satisfaction. In summary, Shell's use of vehicle tracking technology has led to enhanced road safety, more efficient driving, and economic benefits.

1. Use of Technology in Shell to
improve Road Safety & Driver
Behaviour
Ashok Kulkarni
Shell
20 August 2013

2. Contents
Who is Shell
Why Road Safety
Key parameters from Technology
Method
Results
Conclusions
Q / A
2

3. Who is Shell
Upstream International Upstream Americas DownstreamProjects & Technology
3

4. Profile
4
We Operate in more than 80
countries
Worldwide, we have 85,000 full-
time
employees
We drive 1.3 Billion Kms.
Our fuel retail network has around
50,000
service stations
We sell 145 billion litres of fuel to
our customers

5. “Safety is not only our
number one priority
and value, it is a
fundamental reflection
of our performance”
“Poor safety is nothing
more than a lack of
leadership.”
Peter Vosser – CEO Royal Dutch Shell
5

6. Use of technology – IVMS (In Vehicle Monitoring
System)
6
Real impact: Changing driver behavior
System to improve driver behaviour by monitoring key driving
characteristics and provide feedback to the driver
Key PARAMETERS we track:
Speeding GPS DATA
Harsh acceleration > 7 Kph/Sec
Harsh deceleration > 10 Kph/Sec
Driving hours As per country/Shell regulations
Rest periods
Seat belt compliance
Night driving
GPS vehicle tracking
Driver identification
IVMS settings in line with OGP
(Oil & Gas Producer) requirements

7. METHOD
7
Complete process of Monitoring, Assessing, Developping
&
Rewarding the performance to achieve safe driving
behaviour
USE IVMS OUTPUT FOR CLASSIFYING DRIVERS : CLASS A /B / C
MANDATORY FEEDBACK TO DRIVERS
SAFETY INCENTIVE TO DRIVERS BASED ON THEIR CLASS

8. ELEMENTS OF COMPLIANT DRIVERS & CLASS A, B & C
8
DRIVERS LEAGUE - Point System
DE-MERIT LIST
Incidents Pts.
Violations
Not using seat belt -5
Not performing vehicle inspection -5
Not wearing PPE / uniform -5
Over speeding (measured thru IVMS) -5
Violation of driving / working hours (measured thru IVMS) -5
Unauthorized route / stoppage (measured thru IVMS) -5
Harsh Braking / Accelartion (measured thru IVMS) -5
Traffic / Police fines -5
Driving under the influence of alcohol / drugs -10
Smoking at unauthorized places -10
Mobile phone usage while driving -10
Disqualifications Any incident (Spill, Cross Over or Road Accident) -100
Pilferage -100
MERIT LIST
Compliment From 3rd party 10
Others
Incident Free Month 5
Near Miss (NM)/Potential Incident (PI) reporting (per item) 5
Attending Driver Training Session & Quarterly Safety Meeting 1

9. SAMPLE SIZE & DETAILS of PILOT
Country

Descriptio
n
Country 1 Country 2 Country 3
Insurance
Premium
exercise
Country 3
Fuel
Economy
No. of
Vehicles
150 70 59 - 73 9
No. of
Drivers
185 105 138 20
M. Kms 49 12 72 2
9
Data covers Heavy Goods Vehicles & Professional Drivers

10. SAFETY BENEFITS of IVMS usage
10
SAFETY PERFORMANCE
SAFE DRIVERS
BEHAVIOUR CHANGE

11. IMPROVED SAFETY PERFORMANCE - Country 1
11
0.22
0.17
0.10
0.08
0
0.05
0.1
0.15
0.2
0.25
2009 2010 2011 2012
NoofIncidents/MillionKm
Traffic incident Frequency Rates

12. DRIVER LEAGUE – CLASS A / B / C - Country 1
0
20
40
60
80
100
120
140
AUG SEP OCT NOV DEC
Class A
Class B
Class C
12

13. REDUCED VIOLATIONS - Country 2
13
0
2000
4000
6000
8000
10000
12000
2009 Jun/Dec 2010 Full year 2011 Full year
Total Errors / Violations
Total Speeding
Total H. Braking
Total H. Acceleration
Total Drvg / Wkg Hours
2009 Jun/Dec 2010 Full year 2011 Full year
11542 1946 126
202 35 9
6711 1173 83
4539 665 17
253 73 2
Total Errors / Violations
Total Speeding
Total H. Braking
Total H. Acceleration
Total Drvg / Wkg Hours

14. Driver League - Country 2
14
0
10
20
30
40
50
60
70
80
90
100
2009 Jun/Dec 2010 Full year 2011 Full year
% of Fully Compliant
drivers
% of Fully Compliant
drivers 30 77 96
% of Drivers 1-5 Errors 37 14 4
% of Drivers 6-10 Errors 13 5 0
% of Drivers 11-20 Errors 10 2 0
% of Drivers 21-50 Errors 8 1 0
% of Drivers 5-100 Errors 2 0 0
% of Drivers > 100 Errors 1 0 0
Jun/Dec 09 2010 2011
%

15. Economical Benefits of IVMS usage
FUEL EFFICIENCY - REDUCED CO2 EMISSION
BREAKDOWN FREQUENCY / MAINTENANCE COST
CUSTOMER PROMISE / SATISFIED CUSTOMER
INSURANCE PREMIUM
INCIDENT INVESTIGATION TOOL
15

16. FUEL EFFICIENCY - Country 1
16
2.320
2.340
2.360
2.380
2.400
2.420
2.440
2010 2011 2012
2.361
2.408
2.431
km/lit
Fuel Mileage per Litre
2.96 %
1.99 %
300 K US $

17. REDUCED MAINTENANCE COST - Country 1
17
0.089
0.086
0.060
-
0.010
0.020
0.030
0.040
0.050
0.060
0.070
0.080
0.090
0.100
2010 2011 2012
USD/km
Maintenance cost per km
36 K US $ 348 K US $

18. CUSTOMER PROMISE - Country 1
18
91%
93% 93%
96%
88%
89%
90%
91%
92%
93%
94%
95%
96%
97%
2009 2010 2011 2012
Percentage
On Time Delivery Performance
On Time Delivery Performance = delivering product within 15
minutes of agreed time

19. IMPROVED CUSTOMER SATISFACTION - Country 1
19
4
8 8 8
19
66
106
139
0
20
40
60
80
100
120
140
160
2009 2010 2011 2012
Nos
Customer Feedback
Complaints
Commendations

20. REDUCED INSURANCE CLAIM - Country 3
20
Rolling 3 Years

21. 21
IVMS Incident Investigation ( IVMS Report )
19:51:41 hrs. Contracted
driver flashed the high
beam light
, simultaneously applied
brake, and blew the
horn.
19:51:48 hrs. Tanker completely
stopped before collision
Speed limit
60 Km/Hr
10 March 2013 at 19:51 hrs. (graph : second)
Shell contracted tanker speed
54 Km/Hr
Collision point
Engine on
Turn left light
Turn right light
Head light
High beam light
Seat belt
Brake light
19.51.41 hrs. Driver applied brake, blew the horn, flashed head l
19:51:56 hrs.
Driver turned o
hazard light

22. 22