LSS'10: Robert Barnard Decoding Digital Friends
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Decoding Digital Friends in 2010 ...
Decoding Digital Friends in 2010
Robert Barnard, CEO Decode
Marketers around the world are keen to utilize social networks to build better, deeper relationships, and to maximize marketing and communications budgets. Still, many are making decisions that are uninformed or based on unproven theories and popular perceptions. To get more value from their social media investments companies need knowledge in three main areas.
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