Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1

1. Engaging Parents in a Digital World: Strategies for Tribal Early Childhood Settings March 29, 2012 OCC, Region V Fran Simon, M.Ed. 1

2. Before they enroll, and when they are in care, to engage families * Outreach * Promotion * Advertising * Informing * * Convincing * Advocating * * Recruiting * Persuading * * Educating * Demonstrating * Marketing * © Fran Simon Copyright, 2012 2

3. First, families have to find child care © Fran Simon Copyright, 2012 3

4. Marketing is not a dirty word- It connects parents with programs! © Fran Simon Copyright, 2012 4

5. Today we will talk about • What parents care about and need • Engagement with enrolled families • Engagement for parents seeking care • Digital techniques for parent engagement • Brief overview of social media & online tools © Fran Simon Copyright, 2012 5

6. Poll: About You Q1 © Fran Simon Copyright, 2012 6

7. What parents care about and need © Fran Simon Copyright, 2012 7

8. All parents, regardless of their race, ethnicity, gender, class, socio- economic status, or culture, want, need, and expect the same things from their child care… © Fran Simon Copyright, 2012 8

9. Of course they expect… The basics: Healthy food, water, shelter © Fran Simon Copyright, 2012 9

10. And, of course they expect their children to be physically and emotionally safe. © Fran Simon Copyright, 2012 10

11. All parents want their children to be loved and to belong in a community. © Fran Simon Copyright, 2012 11

12. All parents want their children to feel good about themselves © Fran Simon Copyright, 2012 12

13. They want their children to learn and have enriching experiences. © Fran Simon Copyright, 2012 13

14. They want their children be ready for school. © Fran Simon Copyright, 2012 14

15. And don’t forget… Parents need, want and expect to be able to find child care … © Fran Simon Copyright, 2012 15

16. When they need it… © Fran Simon Copyright, 2012 16

17. And, it must be affordable © Fran Simon Copyright, 2012 17

18. They want, expect and deserve the best © Fran Simon Copyright, 2012 18

19. Parents and program staff want the same things! © Fran Simon Copyright, 2012 19

20. Do you communicate with parents based on what you parents need, want and expect? © Fran Simon Copyright, 2012 20

21. Chat Question: What is the biggest parent engagement challenge your community/program/region faces now? © Fran Simon Copyright, 2012 21

22. Engaging Families Considerations for Best Practice © Fran Simon Copyright, 2012 22

23. Everyone has pre-existing notions He probably won’t She probably value my won’t trust my parenting! program! First contact…First impression © Fran Simon Copyright, 2012 23

24. Lay the foundation of trust from the Relationships Gr8 Outcomes beginning Engagement Enrollment Engagement Foundation of Trust © Fran Simon Copyright, 2012 24

25. Why Engage families who are already enrolled? Family-School Engagement Research Says … * positive outcomes * school-readiness * * better attendance * increased motivation * * higher self esteem * * lower suspension rates * * decreased substance use * * less violent behavior * * better graduation rates * © Fran Simon Copyright, 2012 25

26. Engaging in a digital world © Fran Simon Copyright, 2012 26

27. Poll: Social Media and You Q3-5 © Fran Simon Copyright, 2012 27

28. Communication Evolution EVOLUTION Pushing out messages Inviting INTERACTION Word of mouth © Fran Simon Copyright, 2012 28

29. Parent Engagement Evolution • Tell parents • Inform parents • Educate parents EVOLUTION • Invite parents to engage • Give them reasons to say good things © Fran Simon Copyright, 2012 29

30. Promotional Engagement Toolkit Toolkit •Ads •Email •Mail •Web site •Phone Book •Digital Ads • Flyers •Social Media • Brochures • Word of mouth • Events © Fran Simon Copyright, 2012 30

31. Social Media Myths  It’s easy!  It’s FREE!  It’s INSTANT!  It is all you have to do!  It will increase enrollment! © Fran Simon Copyright, 2012 31

40. The right mix of engaging info What’s in it for “me”? My kid. My needs. My interests. What’s going on and what’s great about us! 20% Promotion 80% About relevant, useful information © Fran Simon Copyright, 2012 40

43. Information Parents Crave and Need: Social Media © Fran Simon Copyright, 2012 43

44. A FEW Digital Engagement Tools © Fran Simon Copyright, 2012 44

45. Social Media Tools Facebook* Twitter LinkedIn Pinterest YouTube Google+ Ning Meetup Other Digital Tools Websites* Email Marketing* Blogs Text/Mobile* YouTube Child Care Directories* Digital Ads © Fran Simon Copyright, 2012 45

Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1

Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1

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Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1