Social Media Primer for Educators - Higher Ed


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Social Media Primer for Educators - Higher Ed

  1. 1. This presentation will be availableonline at:
  2. 2. So, What IS And why should you care?
  3. 3. refers to any online technologythat lets people publish, converseand share content online.It’s a real time conversationonline.
  4. 4. Social Media 101 video
  5. 5. Why is the best thing since sliced bread: It’s easy  We can make new connections It’s free (and reconnect with old friends) We can track current events  Good for collaboration We can gain credibility  We can get answers from experts  Great for professional development It’s fun!
  6. 6. Keys for success • Add VALUE • Be yourself • Don’t just broadcast: Listen!
  7. 7. possibilities in Higher Ed: recruitment
  8. 8. possibilities in Higher Ed: instruction
  9. 9. possibilities in Higher Ed: student engagement
  10. 10. possibilities in Higher Ed: alumni engagement
  11. 11. “Our worlds are colliding”work life vs. private life Easy to be rude or misunderstood It’s a struggle to keep up We’re always connected Spokeo
  12. 12. Comply with collegerequirements, policies andguidelines. This includes,but is not limited to HIPAAand FERPA.
  13. 13. If you identify yourself as a HCC employee on social media forums, it is recommended that a disclaimer is posted on your profile to clarify that your views do not represent those of your employer.Example:“The views expressed on this [Twitter, Facebook, blog, website]are my own and do not reflect the views of my employer.”
  14. 14. Do not post material that isdisparaging, threatening, abusive, harassing, hateful, defamatory, or is libelous to another person or entity.Be respectful ofothers.
  15. 15. Obtain permission to use or reproducecopyrighted content & give propercredit.
  16. 16. The internet is not private! Everything you post online can most likely be accessed long after you decide it’s in your best interest to delete it.
  17. 17. The internet is not private! Even “private” messages can be screen captured and live on the internet .
  18. 18. What sort of imageare you projecting?Are you ok with thephotos you are postingbeing seen on a billboard?
  19. 19. Don’t react to other’s comments or posts inanger and post something you’ll regret later.Use common senseand your bestjudgment.
  20. 20. Anonymous posts & comments can betracked. You aren’t really anonymous!
  21. 21. Be aware of guidelines for HCC logouse.Contact Community Relations for more info.
  22. 22. Be aware of privacy settings.Protect your privacy and the privacy of others.Is it easy for a stranger to findinformation that could be used foridentity theft ?Such as: your address phone number birth date or birth place your mother’s maiden name
  23. 23. Be aware of privacy settings.Protect your privacy and the privacy of others.Do you tell the world when you are going on vacation? Think twice!
  24. 24. • social media is a powerful way to communicate. Use it safely & responsibly.• Use Civility in Cyberspace.• Privacy settings are important!
  25. 25. ResourcesSocial Media and Higher Education Literature ReviewMarquette’s Favorite TweetsSocial Media for Yield, Retention and GraduationHigherEd LiveCASE Social Media2011 E-expectations Report: Students & ParentsRey Junco’s Presentations Social Media in Instruction
  26. 26. Questions?Contact: Jil Wright Web Content Manager