The document discusses how the term "agile" is commonly misunderstood and means different things to different people due to semantic diffusion. It argues that focusing too much on mechanisms over mindset has contributed to this problem. A key reason "agile" is misunderstood is differences in company culture and mindset, with more collaborative and growth-oriented cultures being better suited to agile approaches. Changing mindsets from fixed to growth oriented is important for organizations to learn and benefit from agile techniques.
3. Agile London – May 2014
My Agile isn’t your Agile
• Philosophy
• Methodology
• Mindset
• Framework
• It’s scrum
• It’s iterative development
• It’s the opposite of waterfall
• It’s I don’t know what but it’s “good”
• It’s for software development
• It means we don’t have to plan
• It’s lightweight
• It’s a project management thing
• It’s a faster way to develop
• It’s a cheaper way to develop
• It’s sprints
• It’s standups
• It’s story points
• It’s writing everything on index cards
• It’s touchy
• It’s feely
• It’s…
What is it?
5. Agile London – May 2014
My Agile isn’t your Agile
~ Martin Fowler 2006
Semantic Diffusion
“Semantic diffusion occurs when you have a word that is
coined by a person or group, often with a pretty good
definition, but then gets spread through the wider community
in a way that weakens that definition. This weakening risks
losing the definition entirely - and with it any usefulness to the
term.”
http://martinfowler.com/bliki/SemanticDiffusion.html
6. Agile London – May 2014
My Agile isn’t your Agile
Semantic Diffusion
Neologism [nee-ol-uh-jiz-uhm]
“In psychiatry, the term neologism is used to describe the
use of words that have meaning only to the person who
uses them, independent of their common meaning. This
tendency is considered normal in children, but in adults it
can be a symptom of psychopathy[9] or a thought disorder.”
8. Agile London – May 2014
My Agile isn’t your Agile
Why is this a problem?
• We all “Do” “Agile”
• “Agile” has become a noun rather than an adjective
• Virtually everything is labelled “Agile”
• Virtually everything doesn’t work
• “Agile” gets the blame
9. Agile London – May 2014
My Agile isn’t your Agile
Why has is come to this?
So Why is Agile so commonly misunderstood?
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Company Culture
Culture is the way that we think, act and interact
15. Agile London – May 2014
Company Culture
The Schneider Model (William E Schneider)
Reality Oriented
Collaboration Control
Cultivation Competence
Possibility Oriented
Company
Oriented
People
Oriented
We succeed by working together
We succeed by growing people
who fulfil our vision
We succeed by getting and
keeping control
We succeed by being the best
16. Agile London – May 2014
Mindset
Carole Dweck
Fixed vs Growth
Ability – static, like height
Goal – look good
Challenge – avoid
Failure – defines your identity
Effort – for those with no talent
Reaction to challenge - helplessness
Ability – can grow, like muscle
Goal – to learn
Challenge – embrace
Failure – provides information
Effort – path to mastery
Reaction to challenge - resilience
Linda Rising – The Power of an Agile Mindset
https://www.youtube.com/watch?v=W47rcJowx7k
17. Agile London – May 2014
Mindset
Fixed vs Growth
Control Collaboration
Ability – static, like height
Goal – look good
Challenge – avoid
Failure – defines your identity
Effort – for those with no talent
Reaction to challenge - helplessness
Ability – can grow, like muscle
Goal – to learn
Challenge – embrace
Failure – provides information
Effort – path to mastery
Reaction to challenge - resilience
Cultivation
Competence
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Mindset
Directing Attitude vs Enabling attitude
Plan Driven
Top down
People oriented
Bottom up
Martin Fowler - 2004
19. Agile London – May 2014
Mindset
Directing Attitude vs Enabling attitude
Plan Driven
Top down
People oriented
Bottom up
Martin Fowler - 2004
Control Collaboration
Cultivation
Competence
20. Agile London – May 2014
Mindset
Theory X vs Theory Y
Assumes employees are inherently lazy and
will avoid work if they can and that they
inherently dislike work. Assumes that
workers need to be closely supervised and
comprehensive systems of controls
developed.
A hierarchical structure is needed with
narrow span of control at each and every
level. According to this theory, employees
will show little ambition without an enticing
incentive program and will avoid
responsibility whenever they can.
Assumes employees may be ambitious
and self-motivated and exercise self-control.
Assumes that employees enjoy their mental
and physical work duties. According to them
work is as natural as play. They possess the
ability for creative problem solving.
Given the proper conditions, Theory Y
managers believe that employees will learn to
seek out and accept responsibility and to
exercise self-control and self-direction in
accomplishing objectives to which they are
committed.
Douglas McGregor
21. Agile London – May 2014
Mindset
Theory X vs Theory Y
Assumes employees are inherently lazy and
will avoid work if they can and that they
inherently dislike work. Assumes that
workers need to be closely supervised and
comprehensive systems of controls
developed.
A hierarchical structure is needed with
narrow span of control at each and every
level. According to this theory, employees
will show little ambition without an enticing
incentive program and will avoid
responsibility whenever they can.
Assumes employees may be ambitious
and self-motivated and exercise self-control.
Assumes that employees enjoy their mental
and physical work duties. According to them
work is as natural as play. They possess the
ability for creative problem solving.
Given the proper conditions, Theory Y
managers believe that employees will learn to
seek out and accept responsibility and to
exercise self-control and self-direction in
accomplishing objectives to which they are
committed.
Douglas McGregor
Control Collaboration
Cultivation
Competence
22. Agile London – May 2014
Mindset
Traditional vs Agile
Detailed plan up front
Follow plan until complete
Adjust your understanding based on what
you learned
Find out where you are
Take a small step towards your goal
Adjust your understanding based on what
you learned
Repeat
Traditional vs Agile
23. Agile London – May 2014
Mindset
Traditional vs Agile
Detailed plan up front
Follow plan until complete
Adjust your understanding based on what
you learned
Find out where you are
Take a small step towards your goal
Adjust your understanding based on what
you learned
Repeat
Traditional vs Agile
Control Collaboration
Cultivation
Competence
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Mindset
• Determines goals
• Reactions to failure
• Belief about effort and strategies
• Attitudes towards others’ success
• Determines your attitudes towards learning
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The learning Organisation
Dreyfus model of skill acquisition
1. Novice
• Rigid adherence to taught rules or plans – no exercise of discretionary judgement
2. Advanced beginner
• Limited “situational perception” – all aspects of work treated with equal importnace
3. Competent
• Coping with multiple activities – perception of actions in relations to goals
4. Proficient
• Holistic view of the situation – perceives deviations from the normal pattern
5. Expert
• Transcends reliance on rules based on deep tacit understanding – has vision of what is
possible.
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The learning Organisation
Maslow?
1. Unconscious incompetence
2. Conscious incompetence
3. Conscious competence
4. Unconcious competence
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The Learning Organisation
Bob Marshall - Dreyfus for the organisation
1. Ad-Hoc
2. Novice Analytical
3. Competent
Analytical
4. Early Synergistic
5. Mature Synergistic
6. Early Chaordic
7. Proficient
Chaordic
Effectiveness = f(mindset)
http://flowchainsensei.wordpress.com/rightshifting/the-marshall-model/
28. Agile London – May 2014
The learning Organisation
Shuhari
• Shu – Beginning stage the student follows the teachings of one master precisely. He concentrates
on how to do the task, without worrying too much about the underlying theory
• Ha – At this point the student begins to branch out. With the basic practices working he now starts
to learn the underlying principles and theory behind the technique. He also starts learning from
other masters and integrates that learning into his practice.
• Ri – Now the student isn’t learning from other people, but from his own practice. He creates his
own approaches and adapts what he’s learned to his own particular circumstances
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Fixed vs Agile Mindset
• “Agile” is misunderstood
• The reasons are numerous but mindset and culture are key components in its success
• Collaborative and Cultivating cultures support agility
• Control and to a certain extent competence cultures are less supportive
• The Growth mindset is important in determining attitudes towards learning
• Agile is all about learning
• Learning theory emphasises the journey from rigid adherence of rules to a more
flexable understanding
• Rigid adherance to process, while beneficial will limit growth
• A fixed mindset can limit growth at a personal, departmental and organisational level
• The prevalent mindset or culture will to a large extent dictate how effectively agile
techniques will deliver lasting value
31. Agile London – May 2014
References?
The Power of an Agile Mindset - Linda Rising
https://www.youtube.com/watch?v=W47rcJowx7k
Opening keynote - Dr. Alistair Cockburn "Why Agile Works"
https://www.youtube.com/watch?v=BdSiBlLafNY
Semantic Diffusion – Martin Fowler
http://martinfowler.com/bliki/SemanticDiffusion.html
Neologism – Martin Fowler
http://martinfowler.com/bliki/Neologism.html
David Thomas - Agile Is Dead (Long Live Agility)
http://pragdave.me/blog/2014/03/04/time-to-kill-agile/
Right shifting and the Marshal Model
http://flowchainsensei.wordpress.com/rightshifting/the-marshall-model
@smrimell stuart.rimell@ig.com
Editor's Notes
This even works with theories of management. Douglas McGregor back in the 60s coined the Theory X and Theory Y of management. And this correlates rather beautifully to the collaboration and cultivation organisational cultures, and to the fixed and growth mindsets, and to the Directing and Enabling attitudes.
Here are some references, I’ll leave these on the screen as we talk later so you’ll get a chance to note them down.