1. Media Agency Update
Genval, 11 September 2014

2. Edwin de Vries
Relantionship Manager
edevries@linkedin.com
Wouter Cappendijk
Account Executive
wcappendijk@linkedin.com
Chris Cherry Partner Manager ccherry@linkedin.com
Nicolas Bruyns
Relationship Manager
nbruyns@linkedin.com
Confidential ©2013 All Rights Reserved
LinkedIn Team Belgium
Talent Solutions
Marlene De Koning
Solutions Consultant
mdekoning@linkedin.com

3. Agenda
•Belgium Market Insight /Edwin de Vries 15:30-15:40
•LinkedIn solutions update/Marlene de Koning 15:40:16:30
•Break 16:30-16:40
•LinkedIn solutions update/Marlene de Koning 16:40-17:00
•LinkedIn agency program/Chris Cherry 17:00-17:30
•Drinks 17:30-…….
3

4. Connect the world’s professionals to make them more productive and successful
Our mission

5. LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
100M+
UNITED STATES OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
2M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
5M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
300M+
Members
worldwide
+2
New members per second
187M
Monthly unique visitors
4M+
CHINA

6. LinkedIn Belgium Insights

7. 2m + registered members
registered members (as of May 2014)
This represents 2 in 5 of the workforce*
Source: LinkedIn Internal data
* Source: CIA World Fact Book -The size of the Belgian workforce is approximately 5.055 million (2012 est.)

8. 1.6m +
people visit LinkedIn on a monthly basis
7m +
visits to LinkedIn on a monthly basis
30m +
Page views on LinkedIn on a monthly basis
Source: Quantcast August 2013 data

9. Source: LinkedIn Internal data
Percentages only for active members in May 2013
•The European commission is the top institution with 160K followers
•Janssen Pharma, AB InBev, the European Parliament, BNP Paribas and Solvay are leading the way with 45K+ followers
26K Belgian companies have a LinkedIn Company Page

10. Targeting : Directors and Above Geo: UK
How do Belgian members engage on LinkedIn?
Connect & Communicate
67% Network with other professionals
Professional Insights
67% Stay up to date on industry discussions
Source: LinkedIn Internal data Percentages only for active members in May 2013
Research People & Companies
80% Learn about what other colleagues & companies are doing

16. For our customers
Hire
Power half of all hires
Market
The most effective way for marketers to engage professionals
Sell
The start of every sales opportunity

17. For our members
The professional profile of record
Connect all of the world's professionals
Identity
Networks
Knowledge
The definitive professional publishing platform

18. 80% of professionals today are passive candidates
Active Candidates Work on their job search
- Search job boards
- Seek out many opportunities
Passive Candidates Work on doing their jobs better
- Develop networks
- Only listen to the right opportunities
20% Active
80% Passive
300M+ Members worldwide

19. 2008
2014
Direct Sourcing
Core Solution
Social Recruiting
Direct Sourcing from the LinkedIn member base, targeting active & passive members with relevant opportunities
Developing Employee Value Proposition to support direct sourcing efforts and employee networks to increase exposure to relevant members
Building and engaging with talent communities using targeted content and messaging to position yourself as employer of choice
Product Evolution
Talent Solutions

20. 2008
2014
Direct Sourcing
Core Solution
Social Recruiting
Recruiter & Job Slots
Recruiter, Job Slots,
Careers Pages & Work With Us
Recruiter, Job Slots, Careers Pages, Work With Us, Rec Ads, Talent Direct, Check-In, Sponsored Jobs, Sponsored Updates
Product Evolution
Talent Solutions

21. Recruit
Direct Source from
highly engaged,
“warm” talent
community and
develop pipeline to
hire
Engage
Engage them with
compelling content to
position yourselves
front of mind as a
thought leader and
employer of choice
Build
Target potential
candidates to build
awareness of your
brand
Social Recruiting
Talent Solutions

22. Awareness
Engage
Pipeline
Hire
Rec Ads
Talent Direct
Sponsored Jobs
Sponsored Updates
Careers Page & Work With Us
Talent Updates
Groups
Recruiter Jobs Slots Talent Pipeline Check-In
Social Recruiting
Talent Solutions

23. Awareness
Engage
Pipeline
Hire
Rec Ads
Talent Direct
Sponsored Updates
Sponsored Jobs
Social Recruiting
Talent Solutions

24. Recruitment Ads

25. Self-Service (Video) Ads
Where the ad would show up

26. Rich Media (Video) Recruitment Ads – Client Created

27. Content Ads (Featuring Video)

28. Content Ad Options
Tabs Options Available (Max of 4 Tabs):
•RSS
•Twitter
•YouTube Videos
•Custom Videos
•Flash or Image
•Podcast
•Whitepapers

29. Talent Direct

30. Lead Generating Campaigns – Talent Direct

31. Talent Direct Specs – At a Glance
34
Please submit all information below 7 days before target launch date
 Inbox InMail Subject Line – 60 characters maximum (includes spaces)
 InMail Header – 45 characters maximum (includes spaces)
 InMail Content – 200 words maximum
 Campaign Name in Recruiter – 30 characters maximum
 Banner Ad – 300x250 or 300x600
o File Type: .jpg, .gif (animated is ok), or .png (no Flash)
o Maximum file size: 40kb
o Click Thru URL

32. Sponsored Jobs

33. Not all jobs are created equal Some are higher priority than others
Financial Analyst
Software Engineer
Sales Operations
Senior Engineer
IT Administrator
Sales Director

34. Sponsored Jobs helps fill your most important roles faster
Financial Analyst
Software Engineer
Sales Operations
Senior Engineer
IT Administrator
Sales Director

35. MARKETING
Members see personalized jobs every time they log in
Erica Robertson
ACME systems
Sr. Software Engineer
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Software Engineer xyzCo – Sunnyvale, CA
x
Software Engineer
Commona – Palo Alto, CA
x
x
Sr. Software Engineer Crosswise Group – Palo Alto, CA

36. MARKETING
Showcase your most important jobs to the best talent
Erica Robertson
ACME systems
Sr. Software Engineer
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Sponsored
Software Engineer xyzCo – Sunnyvale, CA
x
Software Engineer Commona – Palo Alto, CA
x
x
Sr. Software Engineer
Crosswise Group – Palo Alto, CA
x
Software Engineer
Tyler Corp. – Palo Alto, CA
•You control how often your job appears here
•Pay directly for results

37. MARKETING
Pay only when you see results Bring the power of LinkedIn’s targeting to pay per click
LinkedIn Confidential ©2012 All Rights Reserved
40
Only pay when a candidate clicks to view your job
•Cost per click: Amount you pay when candidate clicks to view your job
•Budget: the maximum amount you will spend on this job
Demo
Support
Q&A
Sale
Q&A
Next
Manage spend and track success right in Recruiter

38. Sponsored Updates

39. Corporate Branding Content
PR
Awards
Corporate Blog
Earnings
Community Efforts
Job Postings
The Norm

40. Corporate Branding Content
PR
Awards
Corporate Blog
Earnings
Community Efforts
Job Postings
Best in Class on LinkedIn

41. Sponsor your best content to extend reach
Your followers, fans, members, connections will see your content.
They may spread this further through social amplification if the content is relevant and engaging.
To reach a wider audience, or to push your message out at scale quickly consider advertising.
Organic
Earned
Paid

42. Targeting
Sponsored Updates
Company Updates
Location
✔
✔
Industry
✔
✔
Company Size
✔
✔
Function
✔
✔
Seniority
✔
✔
Skills
✔
Job Title
✔
Company Name
✔
School
✔
Group Membership
✔
Age
✔
Gender
✔
Negative targeting (i.e. exclude a certain Title)
✔
Utilize deep targeting criteria

43. Awareness
Engage
Pipeline
Hire
Careers Page & Work With Us Talent Updates Groups
Social Recruiting
Talent Solutions

44. LinkedIn Careerspage

45. Building Targeted Pages
Select the Company Size, Job Function, Industry, Seniority, Language and/or Geography to which you would like the page targeted.

46. Examples of LinkedIn Targeted Views
Default
Engineering

47. Examples of LinkedIn Targeted Views
Interns/Recent Grads
German

48. Employee Profile Banners (Work With Us)

49. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
What do candidates see when they visit your
employees’ profiles?
354 employees on LinkedIn
52
Note: number of professionals visiting reflects unique members visiting your employees profiles
Your ideal passive candidate
Tom VandenBosch
500+
Connections
2nd
Functional Analyst
As seen by:

50. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
You can engage members every time they
network with your employees
1,260
professionals visit your employees’
profile pages every month
53
Your ideal passive candidate
Tom VandenBosch
500+
Connections
2nd
Functional Analyst
As seen by:
Tom
VandenBosch
Picture Yourself at Econocom BeLux

51. Why do Followers count?

52. Gaining Insights Followers & Sponsored Updates
In their email Inbox
When they search for or are targeted with jobs
Via ads throughout LinkedIn
When they research your company and careers page
When they network with your employees
Tom VandenBosch
A virtuous cycle of engagement
Members Journey

53. Member Touchpoints
Talent Solutions

54. Talent
2,820,846
members
members
414,111
Talent Brand Reach
Talent that’s familiar with you as an employer
Talent Brand Engagement
Talent that is interested in you as an employer
Viewing employee profiles
Connecting with your employees
Researching company and career pages
Following your company
Viewing jobs and applying
Talent Brand Index
Insights

55. The next decade

56. Create economic opportunity for every member of the global workforce
Our vision

57. Create economic opportunity
Realize your dream job
Find work
Be great at what you do