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Talent brand workshop

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Hoe aantrekkelijk bent u als werkgever? Staan kandidaten voor u in de rij?

Als u op zoek bent naar toptalent is uw reputatie als werkgever een belangrijke factor. En is het belangrijk dat de juiste doelgroep u weet te vinden en kan ontdekken wat u te bieden heeft.

Maar wat als u nu meerdere doelgroepen heeft of in verschillende landen opereert? Wij adviseren u graag over hoe u verschillende doelgroepen kunt aanspreken en nodigen u daarom graag uit voor de LinkedIn Talent Branding Workshop.

Tijdens deze workshop gaan wij in op het belang van uw Talent Brand en uw communicatie naar verschillende doelgroepen. En geven wij praktische tips hoe u hier succesvol in kunt zijn.

Published in: Recruiting & HR

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Talent brand workshop

  1. 1. Welcome Marlene de Koning Solutions Consultant Dieuwke van der Wal Media Account Manager
  2. 2. TALENT SOLUTIONS 2000199919981997199619951994 Our world yesterday
  3. 3. TALENT SOLUTIONS 2010200920072006200520042003 Our world today
  4. 4. TALENT SOLUTIONS4 72% of all internet users are active on social media 89% of those between 18 and 29 years are social media users 72% of individuals aged 30 to 49 are engaged in social media 71% of users access social media from a mobile device Our world tomorrow – the big picture statistics
  5. 5. LinkedIn: A global pool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 15M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 2M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 350M+ Members worldwide +2 New members per second 187M Monthly unique visitors 4M+ CHINA
  6. 6. TALENT SOLUTIONS 6
  7. 7. TALENT SOLUTIONS
  8. 8. TALENT SOLUTIONS Evolving Language: The Emergence of Talent Brand Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and potential - thinks, feels and shares about your company as a place to work.
  9. 9. TALENT SOLUTIONS The beauty of talent brand is you don’t need everybody to know your name. Only the right people. #talentbrand
  10. 10. What does it mean to work for your organization?
  11. 11. TALENT SOLUTIONS
  12. 12. TALENT SOLUTIONS
  13. 13. TALENT SOLUTIONS
  14. 14. TALENT SOLUTIONS Talent Brand Attributes #talentbrand
  15. 15. “Doing business without advertising is like winking at a girl in the dark. You know your doing it, but no one else does” E.W. Howe
  16. 16. ©2013 LinkedIn Corporation. All Rights Reserved.
  17. 17. TALENT SOLUTIONS Building the foundation of your Talent Brand Goals from your LinkedIn Career Page Excite candidates about what’s happening at your company Increase awareness of hiring at your company Evangelize your company culture Increase likelihood of candidate action 18
  18. 18. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 19 Automated and dynamic content LinkedIn does the work for you
  19. 19. TALENT SOLUTIONS Building your talent brand Self-service content 20
  20. 20. Building Targeted Pages Select the Company Size, Job Function, Industry, Seniority, Language and/or Geography to which you would like the page targeted.
  21. 21. Examples of LinkedIn Targeted Views 22 Default Engineering
  22. 22. 23 Examples of LinkedIn Targeted Views India Sales
  23. 23. 24 Examples of LinkedIn Targeted Views Interns/Recent Grads German
  24. 24. Add content to your Career Page via a Slideshare Presentation 25
  25. 25. Creative ways to build a Talent Community using CheckIn
  26. 26. Embed a CheckIn Link on your Career Page Build your Talent Community 27 Click here to join our Talent Community
  27. 27. One Compliment & One Tip 28
  28. 28. TALENT SOLUTIONS Let’s go live on the site and have a look together
  29. 29. TALENT SOLUTIONS 3 reasons why employer branding is important Lower cost per hire by up to 50%. Reduce employee turnover by up to 28%. Influence the conversation with candidates. If you don’t, someone else will.
  30. 30. Connect Marlene de Koning Solutions Consultant nl.linkedin.cominmarlenedekoning @Marlene_dKoning Dieuwke van der Wal Media Account Manager ie.linkedin.com/in/dieuwkevanderwal

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