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Linkedin Corporate Solutions


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Linkedin Corporate Solutions

  1. 1. LinkedIn Recruiter What’s important to you? Support your Corporate Brand More Interviews Save Time Increase your Visibility Stay in Compliance Find Top Talent Reduce Contingency Spend Build a Referral Network Better Hires Reach Passive Candidates Post Jobs Andrew Boe Mid-Market Account Executive 650.687.3607 [email_address]
  2. 2. My Profile
  3. 3. Agenda <ul><li>LinkedIn Overview </li></ul><ul><li>The LinkedIn Network </li></ul><ul><li>How Professionals/Corporations Use LinkedIn </li></ul><ul><li>LinkedIn Corporate Solutions </li></ul><ul><li>LinkedIn Recruiter Demo </li></ul><ul><li>Q&A / Next Steps </li></ul>
  4. 4. LinkedIn Overview <ul><li>General LinkedIn Network </li></ul><ul><li>LinkedIn membership is now more than 32M+ professionals </li></ul><ul><li>1M+ new members every month </li></ul><ul><li>133 Countries </li></ul><ul><li>150 industries </li></ul><ul><li>The Company </li></ul><ul><li>Founded 2003, HQ in Mountain View, CA </li></ul><ul><li>Offices in San Francisco, Omaha, New York, Chicago, Denver, Atlanta, London </li></ul><ul><li>325+ employees </li></ul><ul><li>LinkedIn Corporate Solutions </li></ul><ul><li>Offers exclusive products and services designed specifically for your corporate staffing department </li></ul><ul><li>700+ Corporate Customers </li></ul>
  5. 5. The LinkedIn Network <ul><li>Top 5 U.S. Metro Regions </li></ul><ul><li>(by membership) </li></ul><ul><li>Greater New York City Area </li></ul><ul><li>Greater Los Angeles Area </li></ul><ul><li>San Francisco Bay Area </li></ul><ul><li>Washington D.C. Metro Area </li></ul><ul><li>Greater Chicago Area </li></ul><ul><li>Fastest Growing U.S. Regions </li></ul><ul><li>(by member sign-up, Nov to Dec, 2008) </li></ul><ul><li>Cumberland, Maryland Area </li></ul><ul><li>Bismarck, North Dakota Area </li></ul><ul><li>Grand Forks, North Dakota Area </li></ul><ul><li>Charleston, West Virginia Area </li></ul><ul><li>Jonesboro, Arkansas Area </li></ul><ul><li>Top 10 Industries on LinkedIn </li></ul><ul><li>(by membership) </li></ul><ul><li>Information Technology & Services </li></ul><ul><li>Computer Software </li></ul><ul><li>Financial Services </li></ul><ul><li>Marketing & Advertising </li></ul><ul><li>Real Estate </li></ul><ul><li>Hospital & Health Care </li></ul><ul><li>Telecommunications </li></ul><ul><li>Education Management </li></ul><ul><li>Accounting </li></ul><ul><li>Banking </li></ul>
  6. 6. LinkedIn Global Reach LinkedIn data as of October 2008 Geographic Ranking of Member Base 1. US: 17.8M+ 2. UK: 1.8M+ 3. India: 1.6M+ 4. Canada: 1M+ Fastest Growing Countries (by member sign-up, November, 2008) 1. China 2. France 3. Canada 4. Spain 5. Netherlands 6. India 7. United Kingdom 8. Sweden 9. Australia 10. Germany LinkedIn Members by Region (%)
  7. 7. LinkedIn Network Demographics <ul><li>Household Income </li></ul><ul><li>80% over $75k </li></ul><ul><li>Average = $139k </li></ul><ul><li>Age Range </li></ul><ul><li>25-54 84% </li></ul><ul><li>College educated </li></ul><ul><li>90% </li></ul><ul><li>Small business owners </li></ul><ul><li>900k+ </li></ul><ul><li>Senior Executives </li></ul><ul><li>60% </li></ul>The network is affluent, tech-savvy, and influential Unique Audience Composition by Household Income (USD) Source: Nielson @plan Fall/Winter 2008
  8. 8. How Professionals Use LinkedIn <ul><li>Build Personal Brand </li></ul><ul><li>Strengthen Professional Relationships </li></ul><ul><li>Share Business Knowledge </li></ul><ul><li>Hire & Search for Jobs </li></ul>
  9. 9. How Corporations Use LinkedIn Find Passive & Active Candidates Hire for Hard to Fill and Senior Roles Discover & Share Business Knowledge Strengthen Professional Processes Build Corporate Brand
  10. 10. Growing Your Network High Med-High Low-Med Low Average strength of connections Hours? Days-Weeks? Weeks-Months? Months-Years? Time to build up the right connections to support search space <2% <6% <18% <25% Standard Account LinkedIn network search coverage 4,199,500+ 3,936,300+ 261,200+ 1,909 2,994,000+ 2,887,000+ 106,500+ 469 977,200+ 959,800+ 17,100+ 202 281,100+ 278,800+ 2,200+ 40
  11. 11. Team Collaboration & Productivity <ul><li>Organize Your Work </li></ul><ul><ul><li>Save profiles to project folders </li></ul></ul><ul><ul><li>Add notes to profiles </li></ul></ul><ul><li>Reach Multiple Candidates with InMail ™ </li></ul><ul><ul><li>InMail campaigns </li></ul></ul><ul><ul><li>Create InMail Templates </li></ul></ul><ul><li>Collaborate as a Team </li></ul><ul><ul><li>Share notes, saved profiles, searches, profile-viewing </li></ul></ul>
  12. 12. Job Slots <ul><li>Annual subscription </li></ul><ul><li>Refresh your postings </li></ul><ul><li>Rotate job postings </li></ul><ul><li>Generate referrals </li></ul><ul><li>Reach both Active and Passive Candidates </li></ul>
  13. 13. InMail ™ <ul><li>Trusted communication </li></ul><ul><li>Contact candidates in or out of your network </li></ul><ul><li>InMail Rollover </li></ul><ul><li>InMail Response Guarantee </li></ul>
  14. 14. Reach Active & Passive Candidates Outbound to target passive candidates Inbound to reach active candidates Reach passive candidates & referrals through viral distribution Recruiter Account Jobs
  15. 15. Recruiter Account Highlights <ul><li>Search across the LinkedIn network for top talent </li></ul><ul><li>Send trusted communications </li></ul><ul><ul><li>shared resource: 50 InMail per Recruiter seat </li></ul></ul><ul><li>Collaborate with your team </li></ul><ul><li>Save Searches and set Search Alerts </li></ul><ul><li>Save time with InMail ® templates </li></ul><ul><li>Reach up to 20 recipients with InMail ® campaigns </li></ul><ul><li>Route job postings to your ATS system </li></ul><ul><li>Access activity audit - OFCCP support </li></ul>
  16. 16. LinkedIn Recruiter Demo
  17. 17. Q&A
  18. 18. Thank You Andrew Boe Mid-Market Account Executive 650.687.3607 [email_address]