1. Talent Solutions
Your recruiter brand
Your personal profile is often the first contact a candidate
has with your company. It’s your opportunity to put your
best professional foot forward and to fly the flag for
your company by engaging the right candidates
Your business brand
As the first impression, your company page needs to
reflect your culture, mission or products. It’s an essential
part of building your talent brand, which is all about
what talent thinks, feels and shares about your company
as a place to work
First impressions count
Don’t forget the basics. A great headshot plus an
authentic and engaging summary are important
foundations to building your profile. Your headline is
your mission statement, it needs to be short and catchy
Showcase your talent brand
Keep it brief, keep it real and keep it interactive
to engage followers. Did you know you can
customise content that’s personalised to viewers’
own LinkedIn profiles?
Dress it up with rich media
Links to videos, portfolios, blogs,
SlideShare presentations and websites
showcase your work and engage viewers
Use video and rich media
Followers are twice as likely to amplify a post via likes,
shares and comments if it contains video, presentations,
PDFs, images and links. Engage and nurture your
network and talent
Add certifications,
achievements and interests
It’s not only about building credibility, it’s about
building networks through your fellow alumni,
former and current colleagues, clients and candidates
Grow your followers
Build your network and connections with LinkedIn’s
wide range of tools and resources. Start with your own
company or organisation and embed ‘Follow’ buttons
on your website, email signatures and profiles and all
candidate communications
Make your updates more interactive
Share articles, news, videos and updates you find
informative. When people comment, try to respond
in real time and build conversations by mentioning
connections and companies in updates
Engage followers with
targeted status updates
Post interesting facts, expert tips, Top 10 lists and
polls to interact with key talent. See this week’s
downloads for inspiration
Follow influencers, companies
and join LinkedIn groups
Network, network, network. The more you
reach out, the more connections you will reach
Track your page performance
Take advantage of LinkedIn’s free analytics tools
to see who and how you’re engaging and how
you compare with your competitors
5 Steps to Building your
Recruiter & Talent Brand
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