4. It’s not just about Mayo Clinic...
• Social Media Health Network is a membership
group associated with Center for Social Media
• For organizations wanting to use social media to
promote health, fight disease and improve health
care
• Sliding scale dues based on organization size/
revenue
• Having >140 member organizations creates
connections and relationships for Mayo
5. The book on social media in health care...
• Essays from 30 Thought
Leaders
• The “Why?” of health
care social media
• Available on Amazon and
discount bulk orders
• http://mayocl.in/OGvNCx
• Net proceeds will fund
patient scholarships#MCCSMbook
6. About Lee Aase (@LeeAase)
• B.S. Political Science, Chemistry minor
• 14 years in politics and government at local,
state, national levels
• Mayo Clinic since April 2000
• Media relations consultant
• Public Affairs Manager (2003-2010)
• Director, Center for Social Media since July
2010
9. If this lingo (@, RT, #) seems strange,
let’s travel back in time to 1994...
10. Agenda for next 15 minutes...
• Abbreviated history of social networking and
social media at Mayo Clinic
• A sampler of practical social media applications
in health care
• Two ways you can get a taste of social media at
#AATS2013
• Resources for further exploration
11. Social Networking is part of the
DNA for @MayoClinic and is
fundamental to health care
#AATS2013
21. Recovering 99.41% for the 1-2%
• Required almost no incremental MD effort
• Process change - microphone on physician and
interviewer
• 90 minutes of editing per interview
• More than 200,000 “hits” and 62 comments on
Dr. Fischer’s podcast