SlideShare a Scribd company logo
1 of 118
Bringing the Social Media
      Revolution to Health Care

           Lee Aase (@LeeAase)

Director, Mayo Clinic Center for Social Media
                  #MCCSM
              October 5, 2010
Agenda: A One-Hour Taste of
  Why Social Media Tools are:

• Immensely powerful
• Consistent with your organization’s
 values (or should be)
• Practical and useful in health care
• Free (or ridiculously inexpensive)
• and...
Disclaimers
•   These results not typical
•   Use as directed
•   Read and follow label directions
•   Side effects may include vertigo, watery
    eyes, crackberry thumb and iPhone
    application addiction
•   Social media tools are an essential part of a
    balanced communications diet
•   If insufficient media coverage persists,
    consult your communications doctor
•   Batteries not included
•   Some assembly required
•   Your mileage may vary
Six Magic Words
        and
Four Reasons Why
They’re True for You
“I’ll bet I
could do
  that!”
About Lee Aase (@LeeAase)
• B.S. Political Science
• 14 years in politics and government at
 local, state, national levels
• Mayo Clinic since April 2000
  − Media relations consultant
  − Manager since 2004
    − Media Relations/Research Comm
    − Syndication and Social Media
2009 Brand Preference Summary
                   Healthcare Decision-Makers Aged 25+
                                                                Total

     Mayo Clinic                   13     5.4
                                                                18.4%
            AMC 1           4    2.5                            6.6%

            AMC 2        2 1.5                                  4.8%

            AMC 3        2 1.4                                  3.4%

            AMC 4        2 1.1                                  2.8%

            AMC 5       1 1.3                                   2.3%

            AMC 6        2 0.8                                  2.3%


                                                1st Mention
2009 US Consumer Brand Monitor, n=3336          Add'l Mention
My First Blog Post
Thesis #1: Air was the
original social medium
Mayo Clinic and Word of Mouth

• 91 percent of patients surveyed say
 they have said “good things” to an
 average of 40 people after a Mayo visit
• 85 percent say they recommended
 Mayo to a friend
 − Advised an average of 16 to come
  − 5 actually came
Sources of Information Influencing
       Preference for Mayo Clinic

     Word of mouth                                        84

Stories in the media                            57

MD recommendation                          44

        Advertising              27

  Internet/Websites             26

Personal experience             24

   Mailings to home        18

                       0   20         40        60   80        100
#2: Electronic tools merely
  facilitate broader, more
 efficient transmission by
  overcoming inertia and
            friction
#4: Social media are the
third millennium’s defining
   communications trend
Gutenberg: Global Mass Literacy
Zuckerberg: Global Mass Publishing
#7: Hand-wringing about
merits and dangers of social
 media is as productive as
      debating gravity.
What else do patients
         know about you?


 Copyright 2009, Health Grades, Inc. All Rights Reserved.
If you think blocking is a viable
       long-term option...
Health Care Corollary:

Use Common Sense and Keep
      it Professional
Basic Social Media Guidelines
  for Health Care Professionals
• If you don’t have a pre-existing, real-life
 friendship with patients, don’t create
 one on Facebook
• If you do create Facebook friendship
 with patients, do it with a purpose
• Apply the “Front Page” test to your
 online postings
#10: Social media strategies
    can’t compensate for an
inferior offering or bad service
United Breaks Guitars Breaks United
The Octogenarian Idol Story
• Alerted to interesting video of elderly
 couple playing piano in Gonda atrium
• Video shot by another patient and
 uploaded to YouTube by her daughter
• Video had been seen 1,005 times in six
 preceding months since upload
• Embedded in Sharing Mayo Clinic,
 posted to Facebook, Tweeted on 4/7/09
The next day...
Six days later...
April 22
Sunday, May 3
May 4
Cinco de Mayo
May 10
May 11
May 12
May 15
Early Morning May 26
May 26, 2009: Live in Studio
  Good Morning America
Results to Date

• More than 7 million views on YouTube
• >1.4 million views on Sharing Mayo Clinic
• From 200 views/month to 5,000 views/hour
• National TV coverage in U.S. and Japan
#17: Social media are free in
 any ordinary sense of the
word (or at least ridiculously
       inexpensive)
Total Cost for Mayo Clinic
Facebook, YouTube and Twitter




  $0.00
In the European Union, based on
     current exchange rates:




   €0,00
MSRP for HD Video Camera




$149.99
What’s wrong with this picture?
podcasts.mayoclinic.org
newsblog.mayoclinic.org
sharing.mayoclinic.org
Yearly Cost for a
 Customized Blog




$75.00
#18: As I approaches zero,
 ROI approaches infinity
The most harmful TV show in
         U.S History?
• Married with Children?
• Baywatch?
• The Survivor series?
• The A-Team?
“Kids will take a chance.
   If they don’t know,
   they’ll have a go.”
 -- Sir Ken Robinson, TED 2006
#29: Your kids aren’t smarter
 than you are. They’re just
  not afraid to look dumb.
#33: Social media will
decrease diffusion time for
 research and innovations
Discovery by Richard Berger, M.D., Ph.D.

 Ulnotriquetral (UT) Ligament Split Tear
Jayson Werth’s Experience
USA Today
Nov 12, 2009




               3031031-7
Last Friday




              3031031-9
Less than 24 hours after my initial appointment, I not
  only had a new diagnosis - a UT split tear - but had
  surgery to correct the problem. As I write this, my
     right arm is in a festive green, but otherwise
   annoying cast. The short-term hassle, however,
 should be more than worth the long-term gain - the
  potential for a future without chronic wrist pain. A
 future, that without Twitter and those in the medical
      community willing to experiment with new
    communications tools, might not exist for me.



                                                         3031031-10
The 37th Thesis

Applying social media in health care isn’t
just inevitable: it’s the right thing to do in
the interest of patients.
What’s Next?
Mayo Clinic Center for Social Media
 • Mission: Lead the social media
  revolution in health care, contributing
  to health and well being for people
  everywhere
   − Grow social media use by Mayo Clinic
   − Create resources for use at Mayo Clinic
     that can be shared with organizations
     wanting to use social media in health
     and health care
http://socialmedia.mayoclinic.org/
A word from our medical director,
      Victor Montori, M.D.
Social Media Health Network
• Membership group associated with
 Mayo Clinic Center for Social Media
• Open to organizations and individuals
 wanting to use social media to improve
 health and health care
• Dues based on organization revenues
• Industry members, but no industry
 grant funding
What do you get?
• Access to resources to speed your
 organization’s adoption of social media
  − Curriculum/Training materials
  − Guidelines/Policies/Job Descriptions
  − Technical services and support
• Free and discounted conferences,
 webinars, member meetings
• Community, blogging platform options
• Member site for sharing, learning
Charter Members
• Mayo Clinic
• Bon Secours Health System
• Inova Health System
• Mission Health System
• Radboud University Nijmegen Medical
 Centre
• Swedish Medical Center
For Further Interaction:
• Google Lee Aase or SMUG U
• @LeeAase on Twitter (or keep chatting
 at #MCCSM)
• aase.lee@mayo.edu

More Related Content

What's hot

What's hot (20)

Going Viral against HIV and STIs
Going Viral against HIV and STIsGoing Viral against HIV and STIs
Going Viral against HIV and STIs
 
The Evolution of the Revolution
The Evolution of the RevolutionThe Evolution of the Revolution
The Evolution of the Revolution
 
Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease Conference
 
HPRMS at New York Times
HPRMS at New York TimesHPRMS at New York Times
HPRMS at New York Times
 
HARC Forum Presentation
HARC Forum PresentationHARC Forum Presentation
HARC Forum Presentation
 
Swedish Society of Medicine
Swedish Society of MedicineSwedish Society of Medicine
Swedish Society of Medicine
 
E-Mental Health Summit
E-Mental Health SummitE-Mental Health Summit
E-Mental Health Summit
 
Healthy Applications of Social Media
Healthy Applications of Social MediaHealthy Applications of Social Media
Healthy Applications of Social Media
 
2016 social media 0411 final
2016 social media 0411 final2016 social media 0411 final
2016 social media 0411 final
 
e-Patient Connections
e-Patient Connectionse-Patient Connections
e-Patient Connections
 
Kareo 2014 Great American Physician Survey Questions
Kareo 2014 Great American Physician Survey QuestionsKareo 2014 Great American Physician Survey Questions
Kareo 2014 Great American Physician Survey Questions
 
Bringing the Social Media Revolution to Health Care
Bringing the Social Media Revolution to Health CareBringing the Social Media Revolution to Health Care
Bringing the Social Media Revolution to Health Care
 
De Paul Chicago
De Paul Chicago De Paul Chicago
De Paul Chicago
 
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
 
IABC Convergence Summit Keynote
IABC Convergence Summit KeynoteIABC Convergence Summit Keynote
IABC Convergence Summit Keynote
 
The Transformational Power - and Promise - of Social Media
The Transformational Power - and Promise - of Social MediaThe Transformational Power - and Promise - of Social Media
The Transformational Power - and Promise - of Social Media
 
Social media e salute. La Rete Oncologica del Piemonte e della Valle d'Aosta
Social media e salute. La Rete Oncologica del Piemonte e della Valle d'AostaSocial media e salute. La Rete Oncologica del Piemonte e della Valle d'Aosta
Social media e salute. La Rete Oncologica del Piemonte e della Valle d'Aosta
 
ASGE Slides Chicago August 2013
ASGE Slides Chicago August 2013ASGE Slides Chicago August 2013
ASGE Slides Chicago August 2013
 
Keynote Conversation: Spreading the Social Media Revolution
Keynote Conversation: Spreading the Social Media RevolutionKeynote Conversation: Spreading the Social Media Revolution
Keynote Conversation: Spreading the Social Media Revolution
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media Imperative
 

Viewers also liked

1137_15_22991_1429883085_Certificate of Completion - Royal Orchid
1137_15_22991_1429883085_Certificate of Completion - Royal Orchid1137_15_22991_1429883085_Certificate of Completion - Royal Orchid
1137_15_22991_1429883085_Certificate of Completion - Royal Orchid
Rana Gomes
 

Viewers also liked (20)

The New Era of Healthcare Communications
The New Era of Healthcare CommunicationsThe New Era of Healthcare Communications
The New Era of Healthcare Communications
 
Ud10. organización territorial y desequilibrios regionales
Ud10. organización territorial y desequilibrios regionalesUd10. organización territorial y desequilibrios regionales
Ud10. organización territorial y desequilibrios regionales
 
Ud7. espacios de servicios
Ud7. espacios de serviciosUd7. espacios de servicios
Ud7. espacios de servicios
 
Ud3. diversidad hídrica
Ud3. diversidad hídricaUd3. diversidad hídrica
Ud3. diversidad hídrica
 
Ud6. espacios industriales
Ud6. espacios industrialesUd6. espacios industriales
Ud6. espacios industriales
 
Repaso selectividad - Geografía de España
Repaso selectividad - Geografía de EspañaRepaso selectividad - Geografía de España
Repaso selectividad - Geografía de España
 
Ud8. población española
Ud8. población españolaUd8. población española
Ud8. población española
 
Ud9. espacios urbanos
Ud9. espacios urbanosUd9. espacios urbanos
Ud9. espacios urbanos
 
The Budget Outlook
The Budget OutlookThe Budget Outlook
The Budget Outlook
 
Speech
SpeechSpeech
Speech
 
How a library_visit_differentiates_your_brand_sxsw2105_jenessacarder_sapeient
How a library_visit_differentiates_your_brand_sxsw2105_jenessacarder_sapeientHow a library_visit_differentiates_your_brand_sxsw2105_jenessacarder_sapeient
How a library_visit_differentiates_your_brand_sxsw2105_jenessacarder_sapeient
 
Timokatalogos Sinergaton Beauty GR|02-2016
Timokatalogos Sinergaton Beauty GR|02-2016Timokatalogos Sinergaton Beauty GR|02-2016
Timokatalogos Sinergaton Beauty GR|02-2016
 
My-Mobile-Self: Platform as Identity
My-Mobile-Self: Platform as IdentityMy-Mobile-Self: Platform as Identity
My-Mobile-Self: Platform as Identity
 
Imagenes celson
Imagenes celsonImagenes celson
Imagenes celson
 
Analysing GitHub commits with R
Analysing GitHub commits with RAnalysing GitHub commits with R
Analysing GitHub commits with R
 
American Advertising Federation Presentations
American Advertising Federation PresentationsAmerican Advertising Federation Presentations
American Advertising Federation Presentations
 
PWiB - Using Social Media to Find and Close Business
PWiB - Using Social Media to Find and Close BusinessPWiB - Using Social Media to Find and Close Business
PWiB - Using Social Media to Find and Close Business
 
Yammer 102
Yammer 102Yammer 102
Yammer 102
 
1137_15_22991_1429883085_Certificate of Completion - Royal Orchid
1137_15_22991_1429883085_Certificate of Completion - Royal Orchid1137_15_22991_1429883085_Certificate of Completion - Royal Orchid
1137_15_22991_1429883085_Certificate of Completion - Royal Orchid
 
Towards a Genealogy of Open Data
Towards a Genealogy of Open DataTowards a Genealogy of Open Data
Towards a Genealogy of Open Data
 

Similar to Iowa Hospitals on Social Media

BlogWell Minneapolis Social Media Case Study: Mayo Clinic, presented by Lee Aase
BlogWell Minneapolis Social Media Case Study: Mayo Clinic, presented by Lee AaseBlogWell Minneapolis Social Media Case Study: Mayo Clinic, presented by Lee Aase
BlogWell Minneapolis Social Media Case Study: Mayo Clinic, presented by Lee Aase
SocialMedia.org
 

Similar to Iowa Hospitals on Social Media (20)

Helping Auxilians Tell Their Stories
Helping Auxilians Tell Their StoriesHelping Auxilians Tell Their Stories
Helping Auxilians Tell Their Stories
 
Social Media Summit Keynote
Social Media Summit KeynoteSocial Media Summit Keynote
Social Media Summit Keynote
 
Georgia HIT Summit Keynote
Georgia HIT Summit KeynoteGeorgia HIT Summit Keynote
Georgia HIT Summit Keynote
 
Practical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsPractical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and Professions
 
Summer 2011 Presentation
Summer 2011 PresentationSummer 2011 Presentation
Summer 2011 Presentation
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand Rounds
 
Bringing it to 'Bama
Bringing it to 'BamaBringing it to 'Bama
Bringing it to 'Bama
 
Making the Business Case for Social Media
Making the Business Case for Social MediaMaking the Business Case for Social Media
Making the Business Case for Social Media
 
Lee Aase Social Media Presentation - Spring 2010
Lee Aase Social Media Presentation - Spring 2010Lee Aase Social Media Presentation - Spring 2010
Lee Aase Social Media Presentation - Spring 2010
 
Reshape09
Reshape09Reshape09
Reshape09
 
Engaging Patients Through Social Media
Engaging Patients Through Social MediaEngaging Patients Through Social Media
Engaging Patients Through Social Media
 
Bringing the Revolution to New Jersey
Bringing the Revolution to New JerseyBringing the Revolution to New Jersey
Bringing the Revolution to New Jersey
 
Utah Hospital Association Presentation
Utah Hospital Association PresentationUtah Hospital Association Presentation
Utah Hospital Association Presentation
 
Lee Aase June 2010 Social Media Presentation
Lee Aase June 2010 Social Media PresentationLee Aase June 2010 Social Media Presentation
Lee Aase June 2010 Social Media Presentation
 
Social Media Advocacy
Social Media AdvocacySocial Media Advocacy
Social Media Advocacy
 
5 Theses for Social Media in Healthcare
5 Theses for Social Media in Healthcare5 Theses for Social Media in Healthcare
5 Theses for Social Media in Healthcare
 
ASTRO Social Media Overview
ASTRO Social Media OverviewASTRO Social Media Overview
ASTRO Social Media Overview
 
Integrating Social Media and Mass Media for Maximum PR and Marketing Results
Integrating Social Media and Mass Media for Maximum PR and Marketing ResultsIntegrating Social Media and Mass Media for Maximum PR and Marketing Results
Integrating Social Media and Mass Media for Maximum PR and Marketing Results
 
Social Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media HistorySocial Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media History
 
BlogWell Minneapolis Social Media Case Study: Mayo Clinic, presented by Lee Aase
BlogWell Minneapolis Social Media Case Study: Mayo Clinic, presented by Lee AaseBlogWell Minneapolis Social Media Case Study: Mayo Clinic, presented by Lee Aase
BlogWell Minneapolis Social Media Case Study: Mayo Clinic, presented by Lee Aase
 

More from Lee Aase

More from Lee Aase (20)

Restoring the Soul of Health Care
Restoring the Soul of Health CareRestoring the Soul of Health Care
Restoring the Soul of Health Care
 
Coping with COVID-19
Coping with COVID-19Coping with COVID-19
Coping with COVID-19
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing Healthcare
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital Reputation
 
Mini-Social Media Residency at NCMEDR
Mini-Social Media Residency at NCMEDRMini-Social Media Residency at NCMEDR
Mini-Social Media Residency at NCMEDR
 
Social Media Stories to Click and Connect
Social Media Stories to Click and ConnectSocial Media Stories to Click and Connect
Social Media Stories to Click and Connect
 
Making Social Media Work in your Organization
Making Social Media Work in your OrganizationMaking Social Media Work in your Organization
Making Social Media Work in your Organization
 
Using Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business ObjectivesUsing Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business Objectives
 
Social Media Strategies to Click and Connect
Social Media Strategies to Click and ConnectSocial Media Strategies to Click and Connect
Social Media Strategies to Click and Connect
 
Have You Googled Yourself?
Have You Googled Yourself?Have You Googled Yourself?
Have You Googled Yourself?
 
Exponential Tech Tuesday Webinar
Exponential Tech Tuesday WebinarExponential Tech Tuesday Webinar
Exponential Tech Tuesday Webinar
 
Mayo Clinic Nursing Social Media Training
Mayo Clinic Nursing Social Media TrainingMayo Clinic Nursing Social Media Training
Mayo Clinic Nursing Social Media Training
 
Closing Remarks from #MCSMN 2017 Conference
Closing Remarks from #MCSMN 2017 ConferenceClosing Remarks from #MCSMN 2017 Conference
Closing Remarks from #MCSMN 2017 Conference
 
#MCSMN 2017 Annual Conference Welcome & Update
#MCSMN 2017 Annual Conference Welcome & Update#MCSMN 2017 Annual Conference Welcome & Update
#MCSMN 2017 Annual Conference Welcome & Update
 
Motivating the Unscreened through Social Media
Motivating the Unscreened through Social MediaMotivating the Unscreened through Social Media
Motivating the Unscreened through Social Media
 
Western Surgical Association
Western Surgical AssociationWestern Surgical Association
Western Surgical Association
 
Skillsets & Mindset
Skillsets & MindsetSkillsets & Mindset
Skillsets & Mindset
 
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesSkill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
 
Mayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership BenefitsMayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership Benefits
 
Move from Social Engagement to Community Impact
Move from Social Engagement to Community ImpactMove from Social Engagement to Community Impact
Move from Social Engagement to Community Impact
 

Recently uploaded

CAS 110-63-4 BDO Liquid 1,4-Butanediol 1 4 BDO Warehouse Supply For Excellent...
CAS 110-63-4 BDO Liquid 1,4-Butanediol 1 4 BDO Warehouse Supply For Excellent...CAS 110-63-4 BDO Liquid 1,4-Butanediol 1 4 BDO Warehouse Supply For Excellent...
CAS 110-63-4 BDO Liquid 1,4-Butanediol 1 4 BDO Warehouse Supply For Excellent...
ocean4396
 
THORACOTOMY . SURGICAL PERSPECTIVES VOL 1
THORACOTOMY . SURGICAL PERSPECTIVES VOL 1THORACOTOMY . SURGICAL PERSPECTIVES VOL 1
THORACOTOMY . SURGICAL PERSPECTIVES VOL 1
DR SETH JOTHAM
 
Failure to thrive in neonates and infants + pediatric case.pptx
Failure to thrive in neonates and infants  + pediatric case.pptxFailure to thrive in neonates and infants  + pediatric case.pptx
Failure to thrive in neonates and infants + pediatric case.pptx
claviclebrown44
 
Sonia Journal club presentation (2).pptx
Sonia Journal club presentation (2).pptxSonia Journal club presentation (2).pptx
Sonia Journal club presentation (2).pptx
palsonia139
 

Recently uploaded (20)

Scleroderma: Treatment Options and a Look to the Future - Dr. Macklin
Scleroderma: Treatment Options and a Look to the Future - Dr. MacklinScleroderma: Treatment Options and a Look to the Future - Dr. Macklin
Scleroderma: Treatment Options and a Look to the Future - Dr. Macklin
 
DR. Neha Mehta Best Psychologist.in India
DR. Neha Mehta Best Psychologist.in IndiaDR. Neha Mehta Best Psychologist.in India
DR. Neha Mehta Best Psychologist.in India
 
In-service education (Nursing Mangement)
In-service education (Nursing Mangement)In-service education (Nursing Mangement)
In-service education (Nursing Mangement)
 
Tips and tricks to pass the cardiovascular station for PACES exam
Tips and tricks to pass the cardiovascular station for PACES examTips and tricks to pass the cardiovascular station for PACES exam
Tips and tricks to pass the cardiovascular station for PACES exam
 
CAS 110-63-4 BDO Liquid 1,4-Butanediol 1 4 BDO Warehouse Supply For Excellent...
CAS 110-63-4 BDO Liquid 1,4-Butanediol 1 4 BDO Warehouse Supply For Excellent...CAS 110-63-4 BDO Liquid 1,4-Butanediol 1 4 BDO Warehouse Supply For Excellent...
CAS 110-63-4 BDO Liquid 1,4-Butanediol 1 4 BDO Warehouse Supply For Excellent...
 
Mgr university bsc nursing adult health previous question paper with answers
Mgr university  bsc nursing adult health previous question paper with answersMgr university  bsc nursing adult health previous question paper with answers
Mgr university bsc nursing adult health previous question paper with answers
 
TEST BANK For Timby's Introductory Medical-Surgical Nursing, 13th Edition by ...
TEST BANK For Timby's Introductory Medical-Surgical Nursing, 13th Edition by ...TEST BANK For Timby's Introductory Medical-Surgical Nursing, 13th Edition by ...
TEST BANK For Timby's Introductory Medical-Surgical Nursing, 13th Edition by ...
 
THORACOTOMY . SURGICAL PERSPECTIVES VOL 1
THORACOTOMY . SURGICAL PERSPECTIVES VOL 1THORACOTOMY . SURGICAL PERSPECTIVES VOL 1
THORACOTOMY . SURGICAL PERSPECTIVES VOL 1
 
Evidence-based practiceEBP) in physiotherapy
Evidence-based practiceEBP) in physiotherapyEvidence-based practiceEBP) in physiotherapy
Evidence-based practiceEBP) in physiotherapy
 
5Cladba ADBB 5cladba buy 6cl adbb powder 5cl ADBB precursor materials
5Cladba ADBB 5cladba buy 6cl adbb powder 5cl ADBB precursor materials5Cladba ADBB 5cladba buy 6cl adbb powder 5cl ADBB precursor materials
5Cladba ADBB 5cladba buy 6cl adbb powder 5cl ADBB precursor materials
 
Hemodialysis: Chapter 2, Extracorporeal Blood Circuit - Dr.Gawad
Hemodialysis: Chapter 2, Extracorporeal Blood Circuit - Dr.GawadHemodialysis: Chapter 2, Extracorporeal Blood Circuit - Dr.Gawad
Hemodialysis: Chapter 2, Extracorporeal Blood Circuit - Dr.Gawad
 
Failure to thrive in neonates and infants + pediatric case.pptx
Failure to thrive in neonates and infants  + pediatric case.pptxFailure to thrive in neonates and infants  + pediatric case.pptx
Failure to thrive in neonates and infants + pediatric case.pptx
 
World Hypertension Day 17th may 2024 ppt
World Hypertension Day 17th may 2024 pptWorld Hypertension Day 17th may 2024 ppt
World Hypertension Day 17th may 2024 ppt
 
Vaccines: A Powerful and Cost-Effective Tool Protecting Americans Against Dis...
Vaccines: A Powerful and Cost-Effective Tool Protecting Americans Against Dis...Vaccines: A Powerful and Cost-Effective Tool Protecting Americans Against Dis...
Vaccines: A Powerful and Cost-Effective Tool Protecting Americans Against Dis...
 
Case presentation on Antibody screening- how to solve 3 cell and 11 cell panel?
Case presentation on Antibody screening- how to solve 3 cell and 11 cell panel?Case presentation on Antibody screening- how to solve 3 cell and 11 cell panel?
Case presentation on Antibody screening- how to solve 3 cell and 11 cell panel?
 
Sonia Journal club presentation (2).pptx
Sonia Journal club presentation (2).pptxSonia Journal club presentation (2).pptx
Sonia Journal club presentation (2).pptx
 
Cervical screening – taking care of your health flipchart (Vietnamese)
Cervical screening – taking care of your health flipchart (Vietnamese)Cervical screening – taking care of your health flipchart (Vietnamese)
Cervical screening – taking care of your health flipchart (Vietnamese)
 
PREPARATION FOR EXAMINATION FON II .pptx
PREPARATION FOR EXAMINATION FON II .pptxPREPARATION FOR EXAMINATION FON II .pptx
PREPARATION FOR EXAMINATION FON II .pptx
 
Overview on the Automatic pill identifier
Overview on the Automatic pill identifierOverview on the Automatic pill identifier
Overview on the Automatic pill identifier
 
Unlocking Holistic Wellness: Addressing Depression, Mental Well-Being, and St...
Unlocking Holistic Wellness: Addressing Depression, Mental Well-Being, and St...Unlocking Holistic Wellness: Addressing Depression, Mental Well-Being, and St...
Unlocking Holistic Wellness: Addressing Depression, Mental Well-Being, and St...
 

Iowa Hospitals on Social Media

  • 1. Bringing the Social Media Revolution to Health Care Lee Aase (@LeeAase) Director, Mayo Clinic Center for Social Media #MCCSM October 5, 2010
  • 2. Agenda: A One-Hour Taste of Why Social Media Tools are: • Immensely powerful • Consistent with your organization’s values (or should be) • Practical and useful in health care • Free (or ridiculously inexpensive) • and...
  • 3.
  • 4. Disclaimers • These results not typical • Use as directed • Read and follow label directions • Side effects may include vertigo, watery eyes, crackberry thumb and iPhone application addiction • Social media tools are an essential part of a balanced communications diet • If insufficient media coverage persists, consult your communications doctor • Batteries not included • Some assembly required • Your mileage may vary
  • 5. Six Magic Words and Four Reasons Why They’re True for You
  • 6.
  • 7. “I’ll bet I could do that!”
  • 8.
  • 9.
  • 10. About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 − Media relations consultant − Manager since 2004 − Media Relations/Research Comm − Syndication and Social Media
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. 2009 Brand Preference Summary Healthcare Decision-Makers Aged 25+ Total Mayo Clinic 13 5.4 18.4% AMC 1 4 2.5 6.6% AMC 2 2 1.5 4.8% AMC 3 2 1.4 3.4% AMC 4 2 1.1 2.8% AMC 5 1 1.3 2.3% AMC 6 2 0.8 2.3% 1st Mention 2009 US Consumer Brand Monitor, n=3336 Add'l Mention
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Thesis #1: Air was the original social medium
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Mayo Clinic and Word of Mouth • 91 percent of patients surveyed say they have said “good things” to an average of 40 people after a Mayo visit • 85 percent say they recommended Mayo to a friend − Advised an average of 16 to come − 5 actually came
  • 37. Sources of Information Influencing Preference for Mayo Clinic Word of mouth 84 Stories in the media 57 MD recommendation 44 Advertising 27 Internet/Websites 26 Personal experience 24 Mailings to home 18 0 20 40 60 80 100
  • 38. #2: Electronic tools merely facilitate broader, more efficient transmission by overcoming inertia and friction
  • 39.
  • 40. #4: Social media are the third millennium’s defining communications trend
  • 41.
  • 42. Gutenberg: Global Mass Literacy Zuckerberg: Global Mass Publishing
  • 43.
  • 44. #7: Hand-wringing about merits and dangers of social media is as productive as debating gravity.
  • 45. What else do patients know about you?  Copyright 2009, Health Grades, Inc. All Rights Reserved.
  • 46.
  • 47. If you think blocking is a viable long-term option...
  • 48.
  • 49.
  • 50. Health Care Corollary: Use Common Sense and Keep it Professional
  • 51.
  • 52. Basic Social Media Guidelines for Health Care Professionals • If you don’t have a pre-existing, real-life friendship with patients, don’t create one on Facebook • If you do create Facebook friendship with patients, do it with a purpose • Apply the “Front Page” test to your online postings
  • 53. #10: Social media strategies can’t compensate for an inferior offering or bad service
  • 54. United Breaks Guitars Breaks United
  • 55.
  • 56. The Octogenarian Idol Story • Alerted to interesting video of elderly couple playing piano in Gonda atrium • Video shot by another patient and uploaded to YouTube by her daughter • Video had been seen 1,005 times in six preceding months since upload • Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09
  • 61.
  • 62.
  • 63. May 4
  • 66.
  • 71. May 26, 2009: Live in Studio Good Morning America
  • 72.
  • 73.
  • 74. Results to Date • More than 7 million views on YouTube • >1.4 million views on Sharing Mayo Clinic • From 200 views/month to 5,000 views/hour • National TV coverage in U.S. and Japan
  • 75. #17: Social media are free in any ordinary sense of the word (or at least ridiculously inexpensive)
  • 76.
  • 77.
  • 78. Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00
  • 79.
  • 80. In the European Union, based on current exchange rates: €0,00
  • 81. MSRP for HD Video Camera $149.99
  • 82. What’s wrong with this picture?
  • 83.
  • 87. Yearly Cost for a Customized Blog $75.00
  • 88. #18: As I approaches zero, ROI approaches infinity
  • 89.
  • 90.
  • 91. The most harmful TV show in U.S History? • Married with Children? • Baywatch? • The Survivor series? • The A-Team?
  • 92.
  • 93.
  • 94. “Kids will take a chance. If they don’t know, they’ll have a go.” -- Sir Ken Robinson, TED 2006
  • 95. #29: Your kids aren’t smarter than you are. They’re just not afraid to look dumb.
  • 96. #33: Social media will decrease diffusion time for research and innovations
  • 97. Discovery by Richard Berger, M.D., Ph.D. Ulnotriquetral (UT) Ligament Split Tear
  • 99.
  • 100.
  • 101.
  • 102.
  • 103. USA Today Nov 12, 2009 3031031-7
  • 104.
  • 105. Last Friday 3031031-9
  • 106. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. 3031031-10
  • 107.
  • 108.
  • 109. The 37th Thesis Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients.
  • 111. Mayo Clinic Center for Social Media • Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere − Grow social media use by Mayo Clinic − Create resources for use at Mayo Clinic that can be shared with organizations wanting to use social media in health and health care
  • 113. A word from our medical director, Victor Montori, M.D.
  • 114. Social Media Health Network • Membership group associated with Mayo Clinic Center for Social Media • Open to organizations and individuals wanting to use social media to improve health and health care • Dues based on organization revenues • Industry members, but no industry grant funding
  • 115. What do you get? • Access to resources to speed your organization’s adoption of social media − Curriculum/Training materials − Guidelines/Policies/Job Descriptions − Technical services and support • Free and discounted conferences, webinars, member meetings • Community, blogging platform options • Member site for sharing, learning
  • 116.
  • 117. Charter Members • Mayo Clinic • Bon Secours Health System • Inova Health System • Mission Health System • Radboud University Nijmegen Medical Centre • Swedish Medical Center
  • 118. For Further Interaction: • Google Lee Aase or SMUG U • @LeeAase on Twitter (or keep chatting at #MCCSM) • aase.lee@mayo.edu