Talenthouse Brand Deck

1. Talenthouse
Art works.
Introducing:
CaaS – Content as a Service

2. The Talenthouse
platform brings brands
together with artists who
create content that connects
with people.
Work by Joel Sossa Mexico
“Arthasthepower
totransform,toilluminate,
toinspireandmotivate.”
DaveStewart,
TalenthouseCreativeDirector

3. Artists that we work with
U2
JustinTimberlake
Maroon5
LadyGaga
LinkinPark
Deadmau5
Rihanna
GreenDay
Brands that we work with

4. Our Exec Team
Amos Pizzey
Founder, Co-CEO, CCO
Roman Scharf
Founder, Co-CEO
Maya Bogle
Co-Founder & MD (UK)
Chris de Wolfe
CEO at SGN
former Myspace founder
Dave Stewart
Co-Founder
Eurythmics, The Hospital Club,
Weapons of Mass Entertainment
RichardAbramson
President
Ashwin Navin
Co-Founder & CEO at Samba TV
former BitTorrent founder
Pro Sieben Sat 1
German Media Company
William Lauder
Chairman
Esteé Lauder
Gerard Butler
Actor
Our Board and Investors

5. “Talenthouse enables Microsoft to directly
support creative projects, giving creators the
opportunities to make the right connections.
We are excited to be part of this innovative
platform and believe this will positively
transform the creative industry.”
Craig Hepburn
Global Director, Social & Digital Media
Microsoft

6. Art/Design
Film
Photography
Music
Fashion
Talenthouse is a community of
artists, designers, filmmakers, fashion designers,
musicians and photographers in 175+ countries

7. Art/Design
A1.
Create a print advertisement e.g. billboard / magazine /
other media placement
A2.
Create artwork e.g. album cover / movie poster
A3.
Re-imagine artwork e.g. Renaissance, Pop Art, Cubism
A4.
Customize the design of a product / case / skin / cover
(template required)
A5.
Design POS materials e.g. store artwork /window /
packaging / shopping bags / sales promotional items
A6.
Create disruptive advertising installations e.g. living or "
3D billboard
A7.
Design a mood board for a live art opportunity "
e.g. street art, murals, sculpture
A8.
Design a logo / animated logo
A9.
Create a portrait / illustration / comic book / doodle
Film (includes new and existing work)
C1.
Make a music video
C2.
Create a short film or documentary
C3.
Create a teaser film
C4.
Create an animation
C5.
Create a media ident / opening sequence
C6.
Create a show reel
C7.
Create an advertisement
Custom formats available upon request
Photography (includes new and existing work)
B1.
Capture a theme / slogan / feeling / moment
B2.
Capture a live event
B3.
Create a photo collage
B4.
Attend a photo shoot
B5.
Re-touch art on a new or existing photo
Music (includes new and existing work)
D1.
Remix a song
D2.
Create new vocals / write lyrics
D3.
Produce new beats
D4.
Cover a song
D5.
Create original music
D6.
Create a soundtrack
D7.
Perform on stage with or open for
D8.
Create a mix
D9.
DJ alongside
Fashion
E1.
Design an outfit e.g. photo shoot, red carpet, performance
E2.
Design accessories e.g. jewelry, masks, headpieces
E3.
Design shoes e.g. sneakers, high heels
E4.
Create a range for a pop up or fashion show
E5.
Become a fashion presenter
E6.
Create merchandise designs e.g. T-Shirts, Bags
E7.
Become a model
E8.
Design a print/pattern
Ideas Menu

8. “Artists make the most compelling
content and actively grow their audience.
They represent an unrivaled force
of consumer influence.”
Mark Simmons
Author

9. Talenthouse artists are social media influencers
and provide premium content that drives consumers
engagement and participation.
Brands
Creators
Consumers
have a need for high quality
premium content at scale.
want a creative outlet, to gain
recognition and to make money.
ignore interruptive advertising
messages, and prefer to engage
with interesting content

10. Announcement
The Solution:
The Talenthouse
Creative Invite®
The Challenge:
Deliver reliable on-brand content to power
owned, earned and bought media channels.
Voting
Submissions
Brand selects artists work which
may be used across their owned, earned
and bought channels.
Public Facebook and Twitter voting
driving social engagement and
peer-to-peer conversations.
Artists and creators are invited
to submit. Open call for submissions 6-8
weeks.

11. UGC
Talenthouse produces a continuous stream of
premium on-brand content
Pro
Content
Premium Content
UGC
Digital
Social
ATL
TV
OOH
Print
Cinema
Facebook
Twitter
Instagram
YouTube
etc
Owned
Earned
Bought
Volume Impact
Pro
Content
Talenthouse
Premium Content
User Generated Content
UGC
Social
ATL
TV
OOH
Print
Cinema
Facebook
Twitter
Instagram
YouTube
etc.
Owned
Earned
Bought
Content as a Service to fuel
owned, earned and paid channels

12. F
talenthouse
Content as a Service to fuel
owned, earned and paid channels
Talenthouse Brand
Design
Photography
Fashion
Music
Film
Owned Media
Website . Blog . FB-Page . Newsletter
Earned Media
Facebook . Twitter . Instagram . YouTube
Paid Media
TV . Print . Radio . Digital . Outdoor
Consider your audience touchpoints and where
Artists can add value to your brand
Owned assets, also consider:
Events, ambassadors, product design, store/work space, employees etc

13. Creative Invite®
Timeline
Talenthouse provides a continuous stream of reliable on-brand content.
6-8 weeks
1 weeks
1 weeks
Creative
Invite®
launches
Artist
selected
Facebook
and Twitter
public voting
Multiple !
blog posts !
and supporting !
editorial / !
guest judge !
activation!
Life !
changing !
stories, social !
currency, post !
campaign survey, !
content !
licence!
Work by Aliona Kononova Moldova
Main
stream / brand
fans participation!
Sales !
drivers !
targeted to !
voters!
Weekly !
galleries!
Embeddable !
Facebook Apps !
and iframes / !
social content !
calendar!

14. Why Talenthouse
works
5
1
2
3
4
Creative Invite® generates premium content
for all digital and ATL channels, building social
currency, stories and emotional connections.
Global community of artists and creators
and a network of trusted colleges, media
and fulfillment partners
Cloud technology meaning
every Creative Invite® can
live across and feed multiple
platforms.
Sophisticated and mature
social voting technology works across
multiple platforms and browsers.
Expertise, project
management and
internationalisation
capability

15. “The Talenthouse Creative Invite
gave designers the chance to work
with our global brand. The response has been
fantastic and we are overwhelmed
by the number and quality
of content generated.”
Ben Ashlin
Global Head of Marketing
adidas eyewear
Why Talenthouse
works

16. Creative a music video for
Avicii and burn®
Case
Study
Avicii
Artist

17. Case
Study
Submissions
The Brief
The Challenge
Results
Burn®, together with International DJ Avicii,
invited film and video directors to create an
original music video for Avicii’s new track,
Speed (Burn® and Lotus F1® Team Mix).
Drive awareness of burn®
in the key territories
• Amplify the partnership between
Avicii and Burn®
• Create engaging, inspiring and
shareable content for all social channels
3.7 million video views
channels served: Facebook,
Twitter, Blog, Youtube
Creative a music video for
Avicii and burn®

18. Design a playsuit for
Jessie J and vitaminwater®
Case
Study
Selected Artist
Design a playsuit for global
super star Jessie J with
glacéau vitaminwater®
to rock the stage at the
annual Rock in Rio
event in Brazil.
Playsuit Design by
Zuri Herrera Mexico
Jessie J
Artist, LIVE at the Rock in Rio

19. Case
Study
Submissions
The Brief
The Challenge
Results
Glaceau vitaminwater® (part of the Coca-Cola
Company) partnered with Talenthouse to
amplify their relationship with pop icon
Jessie J.
Through Talenthouse, they hosted a
Creative Invite® inviting fashion designers
across the globe to submit show stopping
playsuit outfits for Jessie to wear on stage
at the Rock In Rio event in Brazil, where she
headlined alongside Justin Timberlake and
Alicia Keys.
• Drive awareness for Glaceau
vitaminwater®
• Leverage brand ambassador Jessie J
• Grow social media audience
• Create content to engage existing
audiences
3.7 million video views
channels served: Facebook,
Twitter, Blog, Youtube
Design a playsuit for
Jessie J and vitaminwater®

20. Photograph for
Nokia and National Geographic
Case
Study
Work by Hattie Simms Great Britain (UK)

21. Photograph for
Nokia and National Geographic
21
Case
Study
Submissions
The Brief
The Challenge
Results
Nokia and National Geographic invited
photographers from across the globe to
submit photos inspired by the spirit of travel,
nature and adventure for the chance to join
world-class photographer Stephen Alvarez on
a mentoring road trip through Puerto Rico.
• Amplify Nokia’s partnership with National
Geographic
• Connect Nokia to cool content creators
• Drive unique content that highlights the
features of the Nokia Lumia 1020
• Engage brand rejecters and initiative
consideration
1,600 artist participants,
400,000 influencers
channels served: Facebook,
Twitter, Tumblr, Blog, PR
Works by
Elena Goroscenco Moldavia
Laurent Seince France . Nathan Gonzales United States . Kiattikhoun Limmany France

22. Premium Content as a Service
for Brands
Photo
Design
Film
Music
Fashion
Artwork
Website
Blog
Twitter
Talenthouse
Instagram
Pinterest
Youtube
Newsletter
Facebook
Vine
Tumblr
Ready made content
items ...
... for all owned,earned,
bought channels.
... feat. premium content
across all verticals ...
Facebook!
Blog!
Tweets!

23. DC Shoes . Facebook
Nokia . Facebook
Content Item
Examples

24. Chef Ludo . Facebook & Twitter
Jessie J & vitaminwater . Instagram
Content Item
Examples

25. Dracula Untold . Twitter
Content Item
Examples
Adidas . Facebook
Nokia . Facebook

26. Pinterest
Content Item
Examples
Tumblr

27. Talenthouse . Facebook
Content Item
Examples

28. Talenthouse . Twitter
Talenthouse . Instagram
Content Item
Examples

29. ATL AMPLIFICATION
Content Item
Examples

30. Art works.
Thank you