Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

eZine for Luxury Hair Company

This project was designed for a luxury hair wig & extension company.

The eZine was used as a promotional, lead generating tool for the client's digital content marketing campaigns & published quarterly.
The project included:

Branding
Colour Palette, Logo, & Typography Design
Graphic Design
Content Design
Copywriting
Visual & Photography Design
Social Media Marketing
Email Marketing
Reputation Management

  • Login to see the comments

  • Be the first to like this

eZine for Luxury Hair Company

  1. 1. ISSUE NO. 1XENOHAIR.COM I N T E R N A T I O N A L M A G A Z I N E PHOTOGRAPHED BY IAN CASTANEDA FOUR CUSTOM WIG STYLES YOU'VE GOT TO TRY  THIS SUMMER WHY HAIR IS HERS TO MOLD, A SHORT AUTO-BIOGRAPHY OF EMA, FOUNDER OF X & O HAIR THE BEST WIG ACCESSORIES SHOWOFF: THE NEXT BIG THING THE GAME CHANGERS TAKING OVER THE WORLD
  2. 2. X & O Hair 03 05 06 08 13 16 table of con - tents 03 FOUR CUSTOM WIG STYLES YOU'VE GOT TO TRY THIS SUMMER 06 CATCH SOME WAVES IN LAGUNA BEACH 08 HAVE WIG, WILL TRAVEL! 11 WHY HAIR IS HERS TO MOLD, A SHORT AUTO-BIOGRAPHY OF EMA, FOUNDER OF X & O HAIR 210 Oslob Lane , V.A. Rufino, PH 07093 +1-202-555-0101 | contact@lush.com www.gummag.ph THE BEST WIG ACCESSORIES 13 TAKING OVER THE HAIR WORLD 16
  3. 3. 4Four custom wig styles you've got to try this summer Summer is here and it's time to let your hair down! But, when the temperatures soar and each strand adds another degree of heat, it can be hard to think of other styles to try.There's beaches to tan on, pools to splash in, and much deserved vacation destinations to experience. Many of us are used to wearing our wigs in one style--straight & down. This summer try out these 4 super easy styles: ponytails, braids, pulled back & buns. Written by EMA PAGE 3 X & O HAIR | ISSUE NO. 1HAIR WORLD
  4. 4. 4 BEST SUMMER STYLES FOR WIGS BUNS Ponytails Yes, ladies. You absolutely can wear your hair up with a wig. You can certainly wear varying densities in a ponytail as long as you have a hairband or some sort of closure big enough to hold it, I recommend using a lighter-weight density wig when wearing your hair up. Braids Of course, hand made braid wigs are the best because you can get them custom made for you Summer is here and it's time to let your hair down! But, when the temperatures soar and each strand adds another degree of heat, it can be hard to think of other styles to try.There's beaches to tan on, pools to splash in, and much deserved vacation destinations to experience. Many of us are used to wearing our wigs in one style-- straight & down.  This summer try out these 4 super easy styles: ponytails, braids, pulled back & buns. These styles are simple, and give you that effortless look we all crave. What's even better is you get your hair out of your face, and get to enjoy the sun!   Read the side bar to learn who to pull off these hairstyles (no pun intended ��!) By EMAA good reason to invest in a braids wig is the durability so nothing should be done to jeopardize that. Pulled Back Continue reading at next page > To make these looks work; keep it soft, loose and a little messy! Pull down a few tendrils of hair along the hairline to keep it looking natural. ored with the same hairstyle? Today's wigs follow current hair trends. As new hair fashions hit the scene, new wig styles become available. Trying a new wig style is an easy way to test drive current hair trends without any commitment, keep your look modern and beat hair boredom. HAIR WORLD JUNE2016| ISSUE 01 04
  5. 5. LAGUNA BEACH By Joyce Wright Photographs by Mark Halberg C A T C H S O M E W A V E S I N Have Wig, Will Travel – Tips For Packing & Travelling With Your Wig Sometimes a vacation is exactly what the doctor ordered, especially when you need a little down time to take your mind off the stress of undergoing chemotherapy treatments. Since this time is all about relaxation, traveling with your wig shouldn’t be complicated, and following these tips will make sure your wig looks good on the go with as little fuss as possible. Pack Wigs Inside Out — Keep the delicate strands of your wig safe from friction (which can cause frizz), as well as dust and debris, by turning it inside out before placing it in your luggage. You can also pack it in a zippered plastic bag to keep it free of moisture, or if you have extra room, a shoe box, which will help prevent it from being crushed. Pick Up A Plastic Wig Stand — One of the best ways to keep a wig looking beautiful is to store it on a wig stand, however, plastic stands are usually too large to pack in your luggage. Instead, pick up a portable wig stand for use in your hotel room to help reduce the amount of daily maintenance your hair piece needs away from home. N O M A D I C | 2 4I N T H E S P O T L I G H T
  6. 6. Pack An Extra Cap – Wig caps work wonders to keep your hair in place but they snag easily, especially when you are on the go. If possible, carry one or two extra, and keep a small, travel-sized bottle of baby powder on hand to keep your scalp cool and dry, especially in hot weather. With a little careful planning when traveling with your wig, the only “fly aways” you’ll have to worry about will involve you stepping on a plane. Bon voyage! PROFILE JUNE 2016XENOHAIR.COM “Keep evolving, keep thinking, keep pushing yourself. Stay on top of it.” STELLA'S TOP TIPS E X P E R I M E N T WORK ON PERSONAL PROJECTS. HAVE A CLEAR IDEA OF WHAT YOU WANT. If you're undecided on which path to take, try several paths and then decide which one is the best fit. Ralph Waldo Emerson said, “All life is an experiment. The more experiments you make the better.” Simeon Kondev once said, “I feel like every project I work on is a dream project, so long as I am learning.” “It's not hard to decide what you want your life to be about. What's hard, she said, is figuring out what you're willing to give up in order to do the things you really care about.”  0 7   |   X & O H A I R M A G A Z I N E FOR ASPIRING ARTISTS Stella shares words of wisdom from her years of experience as a young painter.  BringTheRightProducts–Evenunderdaily care,wigsrequirespecialhaircareproducts. Theseoftenaren’tavailableintheaverage store.Filltravelsizedcontainerswithyour currentdailymaintenanceproducts. BePreparedForAnyWeather–Tosave yourselffromrunningaroundlastminute lookingforaquickfix,carryeverythingyoumay needsoyouneverfindyourselfwithout.Bring alongyourwigcomb,brush,andspray,asyou shouldneverborrowsomeoneelse’s.Andcheck theweatherbeforeyouleave,especiallyfor localeswheretheremightbehighwindorbright sun.You’llneedawide-brimmedhat,scarvesor wigclipstokeepyourhairpieceinplace.
  7. 7. Bring The Right Products – Even under daily care, wigs require special hair care products. These often aren’t available in the average store. Fill travel sized containers with your current daily maintenance products. Be Prepared For Any Weather – To save yourself from running around last minute looking for a quick fix, carry everything you may need so you never find yourself with out. Bring along your wig comb, brush, and spray, as you should never borrow someone else’s. And check the weather before you leave, especially for locales where there might be high wind or bright sun. You’ll need a wide-brimmed hat, scarves or wig clips to keep your hair piece in place.
  8. 8. WHY HAIR IS HERS TO MOLD A S H O R T A U T O - B I O G R A P H Y O F E M A , F O U N D E R O F X & O H A I R I was probably 15 when I made my first wig. It wasn’t for me; it was for my grandmother. She looked like Elizabeth Taylor in her role as Cleopatra. My grandmother's hair was thin and frail, and she always insisted she looked better in a wig. I agreed, and I made all her wigs from then on. Her favorite style was shoulder-length, dark brown hair with super thick bangs in the front. She told me this particular style had the power to give her back her l’enfance, which is French for her childhood. I've always admired my grandmother’s courage and beauty. She lived her life as a champion, not a victim. When she was only 18, she emigrated on her own to Canada, the same move I would make four decades later. For as long as I can remember I’ve always loved hair. I was obsessed with combing my doll’s hair. I braided it, twisted it, and I eventually cut it all off. I threw the doll away when she had no more hair, there wasn’t anything left for me to do! So, I pestered my mother to get me a new doll, she finally gave in and got me a “my size” doll. Her hair was longer than mine and I was in heaven. PAGE 11 INTERVIEWHAIR ARTIST REVIEW Years went by, I got older and life became more complicated. Listening to other people tell me what to do with my life, I lost touch with myself. "Go to college!" "Get married!" "Start a family!” The pressure I faced was intense! The only thing I would find myself coming back to was hair. So I satisfied myself by making all of my own wigs and my friend's wigs —as a hobby. I lost the courage to focus on what I loved, but I never stopped learning more about hair. I secretly dreamed, one day I would be a famous wig-maker. Fast forward to 2014. Broke & frustrated, I thought to myself, "What's the one thing I do every day that I actually enjoy?" The answer, of course, was hair. I decided I would work towards my dream wholeheartedly. I had very little to lose and from that point, I learned even more about hair. From it’s molecular structure to its heat tolerance to which celebrity had the best hair. It’s the one thing I can not live without. I can look at a woman and know her intimately through her hair. Is she healthy? Is she happy? Has she given up? Hair says so much about a woman, it’s surprising more women don’t realize it.
  9. 9. www.xenohair.com In building X & O Hair, I decided to focus on designing & customizing wigs. I remembered how important it was for me to get the bangs just right on my grandmother’s wigs all those years ago. I also remember how much I personally didn’t care for bangs. I liked to make my own wigs long and wavy with a hint of colour. As I made more wigs, each woman would request something totally unique. She wanted her wig to reflect her own personality, her likes, and what her hair means to her. Designing a wig is very much like painting a portrait. The design process begins as soon as I meet the woman. I take in details like the subtleties of her personality, her facial features, even her tone of voice. As the process goes on, I learn more about her lifestyle, her dreams and her fears. It’s a very intimate experience. “Once I make a wig for a woman, I will know her in a way others may never know.” While the process is labor intensive, the experience we share, the transformative power of each wig I design—makes it all worth it. Yours truly, EMA, Founder of X & O Hair X & O Hair gives women the hair they love, the way they love it. -X & O HAIR Hair is such an important part of a woman’s identity. Some of us have one preferred style, while others like frequent changes. X & O Hair gives women the hair they love, the way they love it. PAGE 12
  10. 10. JUNE 2016 TRENDSXENOHAIR.COM THE BEST WIG ACCESSORIES 1 F R E S H F L O W E R S Though they seem fitted for special occasions nothing is more feminine than a flower and incorporation that into your look is priceless! 2 P O N Y T A I L H O L D E R S Ponytail holders-you can get a variety of fun ponytail holders to go along with your hairstyle. Use a colourful ponytail that contrasts with your hair colour. 3 E M B E L L I S H E D H E A D B A N D S Headbands can look juvenile and prissy. Wear them with a messy bun and they're fully fabulous! 5 H A I R C O M B S Weave skinny ribbons into braids, or finish an updo with a wide scarf worn as a headband. 6 J E W E L H A I R C L I P S Brooches, pins, or earrings can be gorgeous around the base of a bun or above one ear to hold shorter layers. Switching it up doesn't have to be hard. Keep your wig looking fresh & new with this summer's must-have wig accessories. by Erika-Mari B A R R E T T E S They look classier and more expensive than an elastic ;-). B O B B Y P I N S DON'T WEAR ONE BOBBY PIN—WEAR FIVE! Like a stack of bangles, multiple bobby pins catch the eye without trying too hard. Try gold or silver to match your outfit. H A I R C R O W N S Hair crowns just look majestic, every woman deserves to look like a queen for a day! 7 9 4 S C A R V E S & R I B B O N S 8 Sometimes,theyarejustgreatforcreatinganew stylewhenyoucan'tmanipulatetheactualhair. Trypairingwithjeans&ateeordressedupfora specialoccassion
  11. 11. www.xenohair.com   |    15HAIR WORLD X & O Aireca Jose Aireca Jose Guillermo Wilkins Angela Mitchell Alma Myers Patti Lawrence Aireca Jose Ashley Buchanan Heather Wilkins Jacquelyn Rodgers Eric Elliott Wesley Sherman Geneva Leonard Jenny Murphy Josephine Vasquez Aireca Jose Terrell Parker, Don Silva Gilbert West, Tonya Austin Marguerite Parsons j. Alexander Santiago Holmes Editor-in-chief   Carroll Hudson Creative Director Executive Producer Photo Director Production Director Senior Editor Design Editor Design Director Digital Director Fashion Director Advertising Director Senior Editorial Assistant Editorial Assistant Art Director Deputy Photo Editor Photo Assistant Senior Designer Junior Designers Researchers Staff Writers Contributing Writer Contributing Photographer 916 Cedar Lane , West New York, NJ 07093 +1-202-555-0101   |   contact@lush.com X & O Hair is published by Aire Design Plaza San Cristobal, 14. Alicant, Spain 03002 www.xenohair.com EDITORIAL OFFICE
  12. 12. TAKING OVER THE HAIR WORLD 20% INSTAGRAM USERS GET OFF ALL REG. PRICED WIGS SHOP XENOHAIR.COM WIGS AREN'T JUST FOR YOUR GRANDMOTHER! X & O HAIR DESIGNS ONE-OF -A-KIND WIGS THAT GIVE YOU THE HAIR YOU LOVE, THE WAY YOU LOVE IT. USING OUR CUSTOM DENSITY PATTERN, WE CREATE UNDETECTABLE, COMFORTABLE & GLAMOUROUS WIGS. XO, X & O HAIR VISIT XENOHAIR.COM X & O HAIR CUSTOM  WIGS USE CODE: XENO20

×