2. • the distributor- warner
brothers
• the producer- new Line cineMa
• the director- peter jackson
• the writer- guiLerMo deL torro
• genre- fantasy/action
• budget- $180MiLLion ($540MiLLion
for aLL 3 fiLMs)
•
the hobbit is a fiLM series consisting of three high
fantasy adventure fiLMs which are directed by
peter jackson.
3. the traiLer
this caMe out on septeMber the 19th and was reLeased
by warner brothers pictures. (
https://www.youtube.coM/watch?v=sdnyMbyb-nu)
4. the hobbit- hyper reaL
three features coMbined to
created this effect:
• 3d technoLogy
• peter jackson’s decision to use
the hyper reaL 48 fraMes per
second rate.
• chance to watch the fiLM with a
sound systeM caLLed doLby
atMos (offers More reaListic
presentation of effects, sounds
and Music than ever before)
5. Promotion of the hobbit
here is a screenshot of the official
hobbit website.
this allows fans to engage more
with what they see in the films and
gives them the chance to learn
more about the cast, the story of
the hobbit and the filmmakers who
are behind the cameras.
this is also a very good way of
Promoting the films as it gets
PeoPle so engaged i think that they
will want to watch the films more
which will increase the views and
the sale of dvd’s and blue-rays.
6. lego have used the hobbit films to make some
of their lego sets into and also a ‘the hobbit’
lego game which is available on a lot of
games consoles.
this could effect PeoPle by maybe seeing these
Products in stores, which would obviously then
make them wonder if the films were good or not
which would then influence them to maybe go
and watch them. this is another way in which
Promotion helPs to gain viewers and fans.
this also lets already existing fans
engage more with the films and getting to
know them even more.
i think that this could also influence fans
of lago, video games or both to watch the
films if they haven’t already as they
might like what they see in the Product,
therefore influencing them to go and
watch the films.
7. this tyPe of effect that i talked about in the last slide will also come
from the lego website using it’s website to Promote the hobbit and the
Products that it sells of it, including the games. this is another way which
allows fans to engage more with the films and with other fans.
8. already existing fans…
the lord of the rings
trilogy was an
already existing film
trilogy when they
came out in 2001, 2002
and 2003, however
they take Place
after the hobbit
films.
this means that
already existing fans
would already be
wanting to watch the
films when they came
out, which massively
and instantly
increases the size of
the audience.
9. The Lord of The rings aLso has onLine sTores which LeTs The fans engage more wiTh
whaT is going on, LeTs Them buy onLine merchandise and pLay games.
10. The imdb movie meTer…
iT can be cLearLy
seen on This charT
ThaT from 2011 The
hobbiT was in The
Top 100 and by The
end of 2011 when The
fiLm was reLeased
(december The 13Th ),
iT wenT sTraighT To
number 1.
11. onLine markeTing
• The officiaL facebook page for The movie sTarTed on The 15Th of february 2011 as
weLL as The officiaL bLog being reLeased around The same Time.
• noT Long LaTer, a officiaL youTube channeL, a officiaL TwiTTer page and a officiaL
websiTe was creaTed.
• The hobbiT producTion dairies and video series sTarTed firsT on The bLog.
• These siTes are aLso Linked To each oTher, for exampLe There is a buTTon you can
cLick on The facebook page which aLLows you To go sTraighT To The shop. This
makes iT easy for peopLe To geT more invoLved onLine, Therefore increasing
audience size.
12. The hobbiT producTion diaries
• These manage The expecTaTions
of The fans. This aLso wouLd
inform Them wiThouT showing
anyThing abouT The sTory
iTseLf, Therefore creaTing
suspense.
• This onLy aLLowed The audience
To see The acTors during
shooTings, The fx speciaLisTs
preparing effecTs, buT no reaL
sequences were shown.
• The videos which were firsT
pubLished by warner broThers
have been viewed more Than
10miLLion Times on youTube.
13. The hobbiT fans…
• ComiC-Con
• Cosplay
• on siTe engagemenT asking fans To
voTe for The besT possible ending
for The new Trailer.
• launChing of The Trailers
• reinforCing a CollaboraTion wiTh
The biggesT Tolkien’s fan based
siTe- hTTp://www.Theonering.neT/
• inTeraCTion on soCial media
• fans engagemenT on faCebook (for
example The CelebraTion of The 75Th
anniversary of The hobbiT book)
14. more on The hobbiT fans..
• merChandise (for
example: figures,
maps, lego, games,
bombur reCipe
book, dwarf
CombaT Training
game, faCebooks
‘The hobbiT:
kingdoms of middle
earTh’ game)
• wallpaper
generaTor
• fan evenTs
• viral videos
• apps
•
15. oTher Things ThaT inCrease audienCe members…
• billboards/posTers
• books
• Toys/aCTion figures
• premiers
• websiTes
•
•
