Social Or Not - It's Media Relations, Dow Jones 2010, Lars Voedisch

Monitor, Analyze, Discover, Engage Let’s start right here  Who is regularly doing media monitoring?  Who is privately using Social Media?  Who’s regularly doing SOCIAL media monitoring? © Copyright 2010 Dow Jones and Company | 2

Social Media Relations: Everything Changes!? Everything Nothing Changes Changes  From pitching to  It’s about engaging in “Naked relationships and Conversations” people  “There is no market  It’s about being for your message” relevant  Command and  Not every negative control, top down comment means a message delivery is crisis no longer an option –  You need to watch it’s about your space: monitor conversations and analyze © Copyright 2010 Dow Jones and Company |

How do we stay relevant and lead strategic communications programs?  It’s not traditional vs. social media or old and new media – it’s all media relations.  Let’s not just tweet because it’s the hottest tool at the moment  Remember that now everybody has a printing press Important rules in media relations remain the same: Important rules in media relations remain the same: --Stay transparent, authentic and relevant Stay transparent, authentic and relevant --It is all about building relationships It is all about building relationships --Becoming a valued, trusted resource to each contact Becoming a valued, trusted resource to each contact Source: Redefining Media Relations, Maureen O’Connell © Copyright 2010 Dow Jones and Company |

Must-Dos for PR Professionals in 2010: You can’t outsource your strategy  Agree and align your communications objectives  Awareness  Image / Reputation  Sales  Cost savings  Something else?  Track / Measure your success  Build expertise and capacity (staff & tools): Social media is neither cost-free nor will it fix it all.  Think about relevance: Become a Content Creator  Define your Rules of Engagement  Bring Social Media Inside © Copyright 2010 Dow Jones and Company | 5

Monitor Analyze Discover Engage Communications Objectives & Strategy Use smart tools along your workflow! Monitor Analyze Discover Engage research & issues, trends opportunities & & pinpoint promote & strategies for risks in time better the the buzz impact to act influential © Copyright 2010 Dow Jones and Company |

Media Analysis: Stop confusing ROI with results, and measurement with counting  “Measurement is not counting. Or monitoring. It is not the number of followers, friends, rankings, or scores.  Measurement is a process that requires you to compare results against something — either with your competition or with your own results over time.  You note the change, analyze the reasons why, and improve your program accordingly.” KD Payne Source: Stop confusing ROI with results, and measurement with counting, KD Payne © Copyright 2010 Dow Jones and Company | 8

Media Analysis: Stop confusing ROI with results, and measurement with counting  “Measurement is not counting. Or monitoring. It is not the number of followers, friends, rankings, or scores.  Measurement is a process that requires you to Show you’re busy – compare results against something — either with your competition or with your own results over time. or indispensable?  You note the change, analyze the reasons why, and improve your program accordingly.” KD Payne Source: Stop confusing ROI with results, and measurement with counting, KD Payne © Copyright 2010 Dow Jones and Company | 9

Engage and understand the influencers Engage Remember: For most industries, Print is still king! What they’re writing about… …and how to contact them Understand what journalists are actually writing about – no guessing / feeling game Build really targeted media list – no spam Create a briefing book in minutes – instead of hours © Copyright 2010 Dow Jones and Company | 13

Monitor Analyze Discover Engage Summary: Social Media Tips for PR Professionals  Keep on top of social media trends  Familiarize yourself with the latest web tools for your social media management success  Follow best social media practices in your industry sector  Identify and engage relevant digital influencers Source: Social Media Tips for PR Professionals, Daniel Young © Copyright 2010 Dow Jones and Company | 14

Monitor Analyze Discover Engage Summary: Social Media Tips for PR Professionals  Keep on top of social media trends  Familiarize yourself with the latest web tools for your social media management success  Follow best social media practices in your industry sector  Identify and engage relevant digital influencers Important rules in media Important rules in media relations remain the same relations remain the same Source: Social Media Tips for PR Professionals, Daniel Young © Copyright 2010 Dow Jones and Company | 15

Monitor Analyze Discover Engage Dow Jones services for Public Relations & Corporate Communications Monitor Analyze Discover Engage research & issues, trends opportunities & & pinpoint promote & strategies for risks in time better the the buzz impact to act influential © Copyright 2010 Dow Jones and Company |

http://www.slideshare.net	23
http://anikageisel.posterous.com	11
http://rumilaycca.com	2
http://marcbreidbach.posterous.com	2
http://alishehpar.ucoz.com	1
http://www.cursist2.wg01.webgenerator.nl	1
http://posterous.com	1
http://ideen.posterous.com	1
http://q-guide.blogspot.com	1

Social Or Not - It's Media Relations, Dow Jones 2010, Lars Voedisch

by Lars Voedisch on Feb 02, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

9 Embeds 43

Statistics

Social Or Not - It’s Media Relations, Dow Jones 2010, Lars Voedisch — Presentation Transcript