Social Or Not - It's Media Relations, Dow Jones 2010, Lars Voedisch
Upcoming SlideShare
Loading in...5
×
 

Social Or Not - It's Media Relations, Dow Jones 2010, Lars Voedisch

on

  • 6,051 views

Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010...

Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage

Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.

Gain a better understanding of how your campaigns are performing and how you can adjust for greater success

Discover opportunities and risks

Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time

Statistics

Views

Total Views
6,051
Views on SlideShare
6,004
Embed Views
47

Actions

Likes
9
Downloads
236
Comments
1

12 Embeds 47

http://www.slideshare.net 23
http://anikageisel.posterous.com 11
http://www.linkedin.com 2
http://rumilaycca.com 2
http://marcbreidbach.posterous.com 2
http://q-coach.blogspot.tw 1
http://q-guide.blogspot.com 1
http://ideen.posterous.com 1
http://posterous.com 1
http://www.cursist2.wg01.webgenerator.nl 1
http://alishehpar.ucoz.com 1
https://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Please help me ADD TO>>>> !<<<<< FAVORITES PLEASE! http://www.slideshare.net/rosana65/estilo-de-vida-la-seguridad-en-la-pc

    Thanks Thank you, thank you very much!
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Or Not - It's Media Relations, Dow Jones 2010, Lars Voedisch Social Or Not - It's Media Relations, Dow Jones 2010, Lars Voedisch Presentation Transcript

  • Social or not – it’s Media Relations Lars Voedisch - lars.voedisch@dowjones.com - @larsv Regional Head – Media Intelligence, APAC Dow Jones & Company © Copyright 2010 Dow Jones and Company |
  • Monitor, Analyze, Discover, Engage Let’s start right here  Who is regularly doing media monitoring?  Who is privately using Social Media?  Who’s regularly doing SOCIAL media monitoring? © Copyright 2010 Dow Jones and Company | 2
  • Social Media Relations: Everything Changes!? Everything Nothing Changes Changes  From pitching to  It’s about engaging in “Naked relationships and Conversations” people  “There is no market  It’s about being for your message” relevant  Command and  Not every negative control, top down comment means a message delivery is crisis no longer an option –  You need to watch it’s about your space: monitor conversations and analyze © Copyright 2010 Dow Jones and Company |
  • How do we stay relevant and lead strategic communications programs?  It’s not traditional vs. social media or old and new media – it’s all media relations.  Let’s not just tweet because it’s the hottest tool at the moment  Remember that now everybody has a printing press Important rules in media relations remain the same: Important rules in media relations remain the same: --Stay transparent, authentic and relevant Stay transparent, authentic and relevant --It is all about building relationships It is all about building relationships --Becoming a valued, trusted resource to each contact Becoming a valued, trusted resource to each contact Source: Redefining Media Relations, Maureen O’Connell © Copyright 2010 Dow Jones and Company |
  • Must-Dos for PR Professionals in 2010: You can’t outsource your strategy  Agree and align your communications objectives  Awareness  Image / Reputation  Sales  Cost savings  Something else?  Track / Measure your success  Build expertise and capacity (staff & tools): Social media is neither cost-free nor will it fix it all.  Think about relevance: Become a Content Creator  Define your Rules of Engagement  Bring Social Media Inside © Copyright 2010 Dow Jones and Company | 5
  • Monitor Analyze Discover Engage Communications Objectives & Strategy Use smart tools along your workflow! Monitor Analyze Discover Engage research & issues, trends opportunities & & pinpoint promote & strategies for risks in time better the the buzz impact to act influential © Copyright 2010 Dow Jones and Company |
  • Monitor Who’s Listening? Monitor and Track what’s relevant across media channels / sources! © Copyright 2010 Dow Jones and Company | 7
  • Media Analysis: Stop confusing ROI with results, and measurement with counting  “Measurement is not counting. Or monitoring. It is not the number of followers, friends, rankings, or scores.  Measurement is a process that requires you to compare results against something — either with your competition or with your own results over time.  You note the change, analyze the reasons why, and improve your program accordingly.” KD Payne Source: Stop confusing ROI with results, and measurement with counting, KD Payne © Copyright 2010 Dow Jones and Company | 8
  • Media Analysis: Stop confusing ROI with results, and measurement with counting  “Measurement is not counting. Or monitoring. It is not the number of followers, friends, rankings, or scores.  Measurement is a process that requires you to Show you’re busy – compare results against something — either with your competition or with your own results over time. or indispensable?  You note the change, analyze the reasons why, and improve your program accordingly.” KD Payne Source: Stop confusing ROI with results, and measurement with counting, KD Payne © Copyright 2010 Dow Jones and Company | 9
  • Analyze Who are they talking about? Where is the chatter happening? How good is it? © Copyright 2010 Dow Jones and Company | 10
  • Analyze Who’s talking about you – and your competitor? Who’s talking about you – and your competitor? Look at social vs traditional media! © Copyright 2010 Dow Jones and Company | 11
  • Discover iPhone “This is not about searching knowns, this is about uncovering unknowns and understanding the context.” © Copyright 2010 Dow Jones and Company | 12
  • Engage and understand the influencers Engage Remember: For most industries, Print is still king! What they’re writing about… …and how to contact them Understand what journalists are actually writing about – no guessing / feeling game Build really targeted media list – no spam Create a briefing book in minutes – instead of hours © Copyright 2010 Dow Jones and Company | 13
  • Monitor Analyze Discover Engage Summary: Social Media Tips for PR Professionals  Keep on top of social media trends  Familiarize yourself with the latest web tools for your social media management success  Follow best social media practices in your industry sector  Identify and engage relevant digital influencers Source: Social Media Tips for PR Professionals, Daniel Young © Copyright 2010 Dow Jones and Company | 14
  • Monitor Analyze Discover Engage Summary: Social Media Tips for PR Professionals  Keep on top of social media trends  Familiarize yourself with the latest web tools for your social media management success  Follow best social media practices in your industry sector  Identify and engage relevant digital influencers Important rules in media Important rules in media relations remain the same relations remain the same Source: Social Media Tips for PR Professionals, Daniel Young © Copyright 2010 Dow Jones and Company | 15
  • Monitor Analyze Discover Engage Dow Jones services for Public Relations & Corporate Communications Monitor Analyze Discover Engage research & issues, trends opportunities & & pinpoint promote & strategies for risks in time better the the buzz impact to act influential © Copyright 2010 Dow Jones and Company |
  • Questions? Thank you. Lars Voedisch Regional Head – Media Intelligence, APAC Dow Jones and Company lars.voedisch@dowjones.com @larsv © Copyright 2010 Dow Jones and Company |