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Education Technology - Indonesia insights 2019

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Indonesia Education Insights
EdTech / EduTech in Indonesia
Startups in Indonesia
Understanding Indonesian Consumers
Understanding the landscape

Published in: Education
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Education Technology - Indonesia insights 2019

  1. 1. EduTech Indonesia Insights Lars Voedisch Principal Consultant lars@preciouscomms.com @larsv
  2. 2. PRecious Communications We are an independent regional agency made up of 40 highly adaptive, responsive, and self- empowered people. PRecious Communications was founded in 2012 and is considered one of the top 5 Tech PR firms in the APAC region. We have received numerous awards and honourable mentions for its B2C, B2B and Startup practices. 2 Inc. is a dedicated team specialising in corporate, government, and business-to- business environments. Sparks is deeply involved with an ever-evolving environment of disruption and innovation in the startup space. The Life team offers integrated business-to-consumer marketing and public relations solutions that propel brands forward.
  3. 3. © PRecious Communications 2019 Indonesia Education Insight 3 • Indonesia has more than 50 million students who need to be educated by about 3 million teachers in the public school system, when a population is as large as Indonesia’s, an important and expensive item on the academic docket is providing textbooks, both used and new. • The total spending on digital education in Indonesia has grown over the last five years, and that there has been improved collaboration between educational institutions and digital education providers • Indonesia is currently at a very low level of adoption with digital tools. • Prediction: Indonesia will also be one of the World’s top buyers of mobile learning products. • Indonesians are embracing digital tools as individuas – for many it’s mobile first • Some schools started to allow their students to adopt bring-your-own-device approach openly and provide the internet infrastructure Sources: http://edtechreview.in/trends-insights/insights/3000-edtech-startups-indonesia http://edtechreview.in/trends-insights/trends/3046-why-edtech-is-taking-off-in-indonesia-and-philippines
  4. 4. © PRecious Communications 2019 Indonesian Startup Landscape 4 • Indonesia’s startup landscape is one of the most dynamic in Asia • Today, Indonesia has thousands of startups and four unicorns • E-commerce and fintech received the most funding, while AI-based services bolstered those platforms and others by creating chatbots for them • Besides e-commerce, other growth sectors would be eHealth… or: e-learning / edutech • Ministry of Communication and Informatic of Republic of Indonesia: Edu-tech and healthtech startups will be the next unicorns in the market Sources: https://kr-asia.com/what-to-expect-from-indonesian-startup-landscape-in-2019 https://ekonomi.bisnis.com/read/20181026/105/853591/startup-edutech-healthtech-punya-potensi-jadi-unicorn-indonesia- selanjutnya
  5. 5. © PRecious Communications 2019 EduTech in Indonesia Market 5 • Indonesia is one of the fastest growing country in terms of edu-tech • Edu tech plays important role in distributing high quality education in Indonesia • Government has been committing to do education transform in Indonesia • As an archipelagic country with thousand islands from east to west, it is impossible to have high standart quality in education without technology. Edu-tech accelerates it. • One of the edu-tech platform (Quipper) has more than 2.5 mio users from students and teachers around Indonesia • The platform (Quipper) has been collaborating with 50 local education agencies (Rokan Hulu, Aceh Singkil. Minahasa Selatan, Bantaeng, Palembang, Balikpapan) Sources: https://edukasi.kompas.com/read/2018/07/31/20052651/kompak-3-edutech-indonesia-serukan-hal-ini-di-edtech-asia-summit-2018 https://www.liputan6.com/tekno/read/3708709/peran-edutech-dalam-pemerataan-pendidikan-di-indonesia
  6. 6. © PRecious Communications 2019 Indonesian Government’s Plan for Edu-Tech 6 • 20% of State Budget (APBN) allocated to education sector, compare to 5% for health • Ministry of Communication and Informatic keeps facilitating local edutech and healthtech startups to meet potential investors by conducting regular Next Indonesian Unicorn events • Before 2020, government optimistic that Indonesia supposed to have 5 Unicorns • Telecommunications and Information Accessibility Agency (BAKTI) has completed Palapa Ring broadband project. • The project is about fiber optic infrastructure installed to all Indonesian area along 36.000 kilometers. One of the objectives is to solve education problems. Source: https://ekonomi.bisnis.com/read/20181026/105/853591/startup-edutech-healthtech-punya-potensi-jadi-unicorn-indonesia-selanjutnya
  7. 7. © PRecious Communications 2018 7 AN INSIGHT OF INDONESIAN CONSUMERS
  8. 8. © PRecious Communications 2019 9,11 9,06 56,18 16,62 9,03 0 – 4 Year 5 – 9 Year 10 – 44 Year 45 – 59 Year 60+ Year Source: Ministry of Health Age Structure of Indonesian Population 2017
  9. 9. © PRecious Communications 2019 Source: Katadata Indonesia 2016 Shifting Trend to Online Platform
  10. 10. CASE STUDIES
  11. 11. Singapore 4 Ann Siang Hill, 3rd Floor Singapore 069786 Tel +65 - 3151 4760 Email connect@preciouscomms.com Indonesia 9th Floor, CoHive 101 Kawasan Mega Kuningan, Lot E4-7 Jl. DR. Ide Anak Agung Gde Agung No.1 Tel +62 21 5750924 Email connect@preciouscomms.com

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