Explore the intricacies of modern communications in a polarised global landscape, analysing the profound effects of geopolitical shifts, economic transformations, and evolving consumer sentiments. This presentation delves into how communicators must enhance their business consultation strategies to adeptly navigate these major shifts, fostering meaningful connections in an ever-changing world.

1. Elevating Business Consultation in an Era of Global Polarisation
Lars Voedisch
The Floor Is Lava

2. Inc. is a dedicated team
specialising in corporate,
government, and
business-to-business
environments.
Sparks is deeply involved
with an ever-evolving
environment of disruption
and innovation in the
startup space.
Edge works with
established technology
brands to educate
stakeholders and create
compelling narratives.
The Life team offer
integrated
business-to-consumer
marketing and public
relations that propel
brands forward.
Our digital team crafts data-driven
growth strategies and content for
B2B and B2C brands, boosting
awareness, engagement, and
regional ROI.
PRecious
Communications
Established in 2012,
PRecious has evolved from
traditional PR services to
an award-winning
integrated communications
consultancy.
90+ skilled professionals
across key Asian markets,
including Singapore,
Malaysia, Indonesia,
Thailand, Vietnam and
the Philippines.
With global partners, we
offer extensive coverage
across Asia Pacific,
Europe, the USA, and Latin
America.

3. Wars & Conflicts
Rise of Asia
Global Elections
The Complex
Landscape of 2024:
It’s a polarised
world!
Climate Change & ESG
Cultural Shifts &
Economic Uncertainties

4. Navigation the
global election
supercycle
Voters will go to the polls in markets
accounting for about 54% of the worldwide
population and nearly 60% of global GDP.
Clarify Political Positions Maximize Government Affairs
Engage with Stakeholders Emphasize Transparency
Conduct Scenario Planning Monitor Political Developments

6. Companies struggled with crisis communications,
particularly regarding the Israeli-Palestinian conflict
and were more reluctant to comment on international
events publicly.
The World At War: Maneuvering
communications minefields
Multinational corporations had to navigate wartime
communications, with public statements sometimes
diverging from their actions, leading to potential
backlash.

8. As ESG reporting becomes more intricate and
resource-intensive, companies must ensure clarity and
balance in any environmental claims made.
An authentic and tactful approach in sustainability initiatives
is crucial for building trust emphasising openness and
vulnerability.
Initiatives driven by self-serving motives risk being
perceived as insincere, necessitating transparency to
maintain trust with stakeholders and avoid public scrutiny.
Facing the the heat beyond ESG:
Staying cool-headed when climate
impacts livelihoods and economies.

10. Brand and audiences are constantly evolving. What made a
company attractive yesterday, might be its downfall
tomorrow.
The eclectic nature of every country in Asia, which has its own unique interplay of
infrastructure, media, and culture, makes PR challenging
With economic strength national pride and options rise. Old
foes might become new allies and vice versa. Is it pay-back
time, is a practical approach or long-term dependencies?
What are the sensitive topics that polarize societies in Asia
as they balance culture, future and economic growth across
generations?
Dragons, Elephants and Tigers:
The Rise of Asia’s Economies,
Pride & Sensitivities

12. The impact of “woke”, the quest for
purpose, and generationional fears
How do you communicate when there is
no common ground for discussion?
Field the Tough Questions Use Different Tools for Interaction
Create an Actionable Opportunity Watch Your Language
Communicate
Honestly and Frequently
Build Trust and Reduce Anxiety
Common Sense Getting Cancelled:
Cultural Shifts & Uncertainties

13. Summary: Navigating the Complex Global
Landscape in 2024 for PR Professionals
Stay Informed
Monitor news, industry, and
government reports for the latest
geopolitical developments
impacting your business.
Engage Stakeholders
(early)
Actively understand and address
stakeholder concerns. Develop
communication strategies to build
trust in your business.
Prioritize Transparency
Enhance communication
strategies by providing detailed
sustainability information. Address
rising expectations for
comprehensive sustainability
disclosures proactively.
Be Prepared
Establish contingency plans for potential
geopolitical risks. Evaluate their impact on
crucial areas like supply chains, public affairs,
and cybersecurity.
Adopt a Strategic
Approach
Develop a comprehensive
communication plan considering
geopolitical changes. Assess their
impact on public affairs, trade,
cybersecurity, and supply chains.

14. Know what your brand
really stands for.
Trends change. Values stay.
YOUR NORTHSTAR

15. It’s not about PR.
It’s about your
business!
What keeps you awake at night…
keeps us awake at night.

16. Chat With Us
Email: connect@preciouscomms.com
Web: www.preciouscomms.com
Tel: +65 6303 0567
PRecious Communications Pte Ltd
4 Ann Siang Hill, 3rd Floor
Singapore 068786