Blockchain is an innovative distributed ledger technology that provides transparency, security, and efficiency improvements over traditional systems. However, it is still at an early stage of development and adoption, with issues around regulation, scalability, and the potential for scams and market manipulation. Educating the market and building trust and credibility will be key as the technology continues to evolve beyond cryptocurrencies and into other applications.

1. BRINGING CREDIBILITY TO A
MANIPULATED MARKET -
BLOCKCHAIN
LARS VOEDISCH, PRECIOUS COMMUNICATIONS, SINGAPORE
© PRecious Communications
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2. A STORY OF SCAMMERS, INNOVATORS, FOMO
AND DISRUPTIVE TECHNOLOGIES
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4. 4

5. INNOVATION AND HYPE
THE WORLD WIDE WEB & CLOUD TECHNOLOGY
• 1963: DARPA tasks MIT for a computer project
(beginning of cloud technology)
• 1966: The ARPANET Project (beginning of the
internet)
• 1993: introduction of the World Wide Web
• 99 : Ter oi ed loud o puti g
• 2001: Dot.com bubble bursts
• 2002: Amazon Web Services provided users access
to storage and computation solutions
• 2004: Web 2.0
• 2007/08: the mobile revolution kickstarts 5

6. BLOCKCHAIN TECHNOLOGY – A PARADIGM SHIFT
"The practical consequence for the first time, a way for one
Internet user to transfer a unique piece of digital property to
another Internet user, such that the transfer is guaranteed
to be safe and secure, everyone knows that the transfer has
taken place, and nobody can challenge the legitimacy of the
transfer. The consequences of this breakthrough are hard to
overstate.” - Marc Andreessen
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7. • The blockchain is the underlying technology of Bitcoin. It is the
biggest innovation in computer science over the past couple of
years
• It is a distributed database where trust & security is established through
mass collaboration and clever coding
• Decentralized ledger – execution and safekeeping of smart contracts
• It does not allow for any copying or alternating of the ledger
• Although originally devised for Bitcoin, there are many potential
uses outside of the crypto-sphere 7
BITCOIN AND BLOCKCHAIN

8. BLOCKCHAIN – A BRIEF OVERVIEW
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9. BLOCKCHAIN FUN FACTS
• Blo k hai s reported pote tial for redu i g
bank infrastructure costs is 30%
• Reported potential annual savings for banks
utilizing blockchain technology is $$8-12
billion
• Projected worth of the entire market until
2024 is $20 billion
• Top ICO s i (Business Insider,
Singapore)
• Hdac ($ 258 million)
• Filecoin ($257 million)
• Tezos ($232 million) 9

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• Blockchain is a DLT – Decentralized Ledgers Technology
• It is safe and transparent, even when sharing data with a
large group of people
• It gives the consumers (and companies) the possibility to
track the origin of a particular item – accountabilityIt will
be used to audit the asset ownership and monitoring of
each transaction - transparency
• It greatly simplifies the transaction process
UNDERSTANDING BLOCKCHAIN - BENIFITS

12. CRYPOTCURRENCIES
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13. • The most famous is Bitcoin, which is
based on the blockchain technology
• Founder = Satoshi Nakamoto (myth)
• In 2010, a developer used 10,000
Bitcoins to buy 2 pizzas Value in Dec
2017: $179,000,000
• However, there are 1592 different
Coins / Tokens and counting
• More tha illio allets
worldwide
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14. BUT BITCOIN REMAINS KING
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Market Share:

15. JARGON ALERT
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16. ICO
• Initial coin offering or initial currency offering (ICO): type
of crowdfunding where a quantity of cryptocurrency is
sold to investors as "toke s .
• Tokens can be exchanged for legal tender or other
cryptocurrencies.
• ICOs are often prone to scams and securities law
violations.
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17. ICO
• These tokens are promoted as future functional units of
currency if or when the ICO's funding goal is met.
• ICOs provide a means by which startups avoid costs of
regulatory compliance and intermediaries, such as
venture capitalists, bank and stock exchanges, while
increasing risk for investors.
• ICOs may fall outside existing regulations depending on
the nature of the project, or are banned altogether in
some jurisdictions, such as China and South Korea.
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18. TOP 10 ICOS OF 2017
• Hdac ($DAC) – 258 m USD
• Filecoin ($FIL) – 257 m USD
• Tezos ($XTZ) – 232 m USD
• Sirin Labs ($SRN) – 157.7 m USD
• Bancor ($BNT) – 152 m USD
• PolkaDot ($DOT) – 142.4 m USD
• Liquid ($QASH) – 105 m USD
• Status ($SNT) – 100 m USD
• Comsa ($CMS) – 95.3 m USD
• PressOne ($966) – 82 m USD
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19. MINING
• Mining is a record-keeping service done through the use
of computer processing power.
• Miners keep the blockchain consistent, complete, and
unalterable by repeatedly grouping newly broadcast
transactions into a block, which is then broadcast to the
network and verified by recipient nodes
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20. BOUNTIES
• Bounties is akin to a barter trade of sorts. Many start-ups
usually incorporate a bounty program as part of their ICO
campaign. During the bounty program, the ICOs provide
compensation for a number of tasks spread across
marketing, bug reporting or even improving aspects of the
cryptocurrency framework.
• The reward is usually in the form of cryptocurrency tokens
or fiat currency.
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21. AIRDROPS
• Airdrops can be defined as the process whereby a
cryptocurrency enterprise distributes cryptocurrency
tokens to the wallets of some users free of charge.
• Airdrops are usually carried out by blockchain-based
startups to bootstrap their cryptocurrency projects. Also,
established blockchain-based enterprises like
cryptocurrency exchange platforms and wallet services
can also carry out airdrops as well.
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22. HODL
• The very first time the term HODL appeared on the Bitcoin talk
forum was in 2013 and came from a member
named GameKyuubi u der the thread I AM HODLING .
• From the look of the post, he was drunk and wanted to convey the
fact that he was holding his BTC despite the serious fall that had
just happened.
• Since then, this misspelled term became very popular in the
Bitcoin and cryptocurrency world. Whenever a person says in a
conversation that he/she is hodling or suggests to hodl, it means
that they believe their coin will be profitable one day, if not today.
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23. THE PUMP AND DUMP
• The pump and dump, an age-old scheme to quickly raise
the value of a worthless asset and then selling it to reap
the profits from the price increase.
• The price of the worthless asset is increasing rapidly due
to the well-planned pump. Once investors get word about
the worthless asset and see its price rising rapidly, more
investors start to buy up shares of the stock.
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24. WHITE PAPERS
• An informational document, issued by the company
• They are sales and marketing documents
• Promote the companies product, service, technology
• Issued prior to investment rounds (for crypto before
the ICO rounds)
• Highlights what problem the product solves and why
investors should invest in the company/product
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25. ETHEREUM
• Co-created by Vitalik Buterin
• Alter ati e proto ol to Bit oi
• Simpler script to develop applications
• Consent based decision making
• Utility token Ether
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26. ANY DOWNSIDE?
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27. ANY CONS TO GOING CRYPTO?
• High Volatility
• Loss of ones wallet = Loss of money
• No legal backing + no central bank
endorsement
• No public acceptance as a payment
method
• Scaling (i.e. think about Ethereum,
whose network is overworked)
• Vice activities 28

28. THE WOLF OF WALLSTREET - CRYPTOSTYLE
• 5 types of
participants in
crypto:
i. Gamblers
ii. Traders
iii.Investors
iv.Users
v. Crooks 29
• 6 types of
participants in
blockchain:
i. Anarchists
ii. Dreamers
iii.Scammers
iv.Inventors
v. Developers
vi.Show offs

29. SUMMARY: BLOCKCHAIN, CRYPTO, BITCOIN
• Innovative technology
• Greater transparency
• Enhanced security
• Improved traceability
• Increased efficiency and
speed
• No Mass Market (yet)
• Not regulated
• Fast moving
• Still at a very early stage of
development
• Scams & Manipulations
omnipresent
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30. BUILDING TRUST, EDUCATING THE MARKET
• Filter the ones that are clearly a scam from
the ones that are not
• Do t fo us o Blo k hai ! Fo us o hat
problem you are solving with technology
(try not using the words blockchain &
cryptocurrency)
• Community-engagement
• Reliability and Credibility building is key
• Endorsements from others
• Look beyond the hype (think eCommerce,
Mobile Apps, Cloud etc) 31

31. ACCEPT PAYMENT IN CRYPTO?
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32. PRECIOUS CASE STUDIES
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33. ELECTRIFY: ENERGY ON THE BLOCKCHAIN
ELECTRIFY.SG is Si gapore s first arketpla e for retail ele tri ity. Pre ious
was tasked to announce the closing of the seed round and the upcoming
ICO.
Campaign Objectives
• To drive thought leadership and increase valuation
• To strengthen brand awareness
• Support for their ICO in Q1 2018
Strategy
• To arrange meet-ups/chat sessions between media and ELECTRIFY.SG
• To lead education in the energy space
• To share industry insights with media and build ELECTRIFY.SG s redi ility
and reputation
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34. Results
• ICO Volume: $30 million
• Widespread interest and coverage in tier 1 media including BBC, CNBC, Channel
NewsAsia, Inc. Asean, Nikkei, The Business Times and Reuters
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35. QUESTIONS?
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36. Thank you!
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