The Indian telecom industry has grown rapidly, contributing significantly to GDP. Privatization beginning in the 1990s with cellular and value-added services helped augment growth. Upcoming technologies like 3G and WiMax will further increase growth rates. Total mobile users in India are expected to reach nearly 1 billion by 2014. Key service providers like Bharti Airtel, Reliance, and Vodafone continue expanding their subscriber bases.

2.  The rapid growth in Indian telecom industry
has been contributing to India‟s GDP at large.
 Privatization was gradually introduced, first in
cellular and basic services, followed by value
added services.
 Upcoming services such as 3G and WiMax will
help to further augment the growth rate.

3.  Indian mobile users to touch 993 mn by
2014. Tel cos add 59mn users in Jan- Mar
 High-speed net subscribers to touch 275mn
in India by 2015.

4. The country‟s total mobile user base 635.51 million at the end of June 2010
Additions in June 2010 Total subscriber
base
Increased user base from May
Reliance Communications 2.8 million 110.8
million
Vodafone Essar 2.7 million 109
million
Tata Teleservices 2.3 million 72.5
million
Idea Cellular‟s 2.1 million 68.8 million
MTNL (Mumbai and Delhi ) 43,000 5.2 million
Etisalat DB 8,000
Flat increase from May
BSNL 1 million 72.6 million
Aircel added 1.6 million 41.6 million
Bharti Airtel 3 million 136.6 million
Reduced user base from May
Uninor 1 million 6 million
STel 93,000

8. • Pre-paid
• Post-paid
• Blackberry Wireless Handheld
• Value Added Services (VAS)

9.  Instant Balance Enquiry
 24Hr recharge Facility
 Caller line identification
 Call divert, Call wait & Call Hold
 Multimedia messaging service (MMS)
 Live Portal
 SMS based Information Service

10.  Features like chat, games, ringtones video clips etc.
 On-the-move information service.
 Black list callers.
 Social Products.

11.  World’s cheapest price rates.
 Customer based pricing strategies.
 Flexible pricing mechanism
 Controlled by TRAI.
 Monthly price plans are available.
 Rewards on the usage.

12.  Bharti Airtel is one of the leading alternative providers
of telecommunications services in India, and among the
top ten global carriers offering services in 17 other
countries, particularly in Africa.
 Telecom service provider has wide and extensive
presence even in the remotest areas.
 Telecom service provider has Customer Care Touch
Points.
 Distributors like
E.g. Paan shops, grocery stores, chemists, outlet etc.

13.  Service providers now also have customer assistant
stores like Vodafone store, idea showrooms etc.
 Customers are able to see and handle products they
consider to buy.
 People are on hand to ensure customers needs are
matched with the right product to explain the different
options available.

14. Promotion
 Start its Promotion during the IPL season 2.
 To communicate the value added services.
 ZooZoos had low cost costumes, real people.
 30 advertisements cost only Rs 3 Crores.
 20-30 sec long.
 No celebrity endorser - No associated risks
and costs.

15.  “Do not disturb” policy.
 It was also promoted to communicate the
Value added service.
 To choose the best available product/service.
 Ambassadors are R. Madhavan and Vidya
Balan.

16.  Idea of „Participative Management‟.
 Two-way communication is encouraged
between government and public.
 „Mobile is a life-transforming tool for
millions. It changes lives!‟
 Ambassador is Abhishek Bachchan.

17. • SMS and Calling Service • GPRS and Internet Service
• Value Added Service • MMS Service

19.  Total depend on employees.
 Employee delight focuses.
 Dedicate and passionate workforce.
 Reward and Recognition.
 Focused on health and safety performance.
 Employee engagement.

20.  Process for services is very easy and customer
can avail it very easily.
 Each service provider has a customer support
no. which can be dialed from anywhere in
India.

21. Physical Facilities
• SIM cards, Recharge Vouchers.
• Service outlets.
• Digital TV services.

22. Physical Environment &
Social Settings
• Around 40 Vodafone Mini Stores in Mumbai
Region
• 25 Airtel Relationship Centers in Mumbai
Region