The document discusses the history and development of India's telecom sector. It outlines key milestones such as the establishment of a separate telegraph department in 1854. It notes that the telecom sector currently contributes around 3% to India's GDP. Major players discussed include Bharti Airtel, Idea Cellular, BSNL, and Reliance Jio. The document compares Idea and BSNL on aspects such as services offered, ownership, and 3G rollout. It also covers marketing campaigns of Idea and BSNL and provides explanations of spectrum, 3G, and 4G.

1. Telecom sector
By- SAURABH KAPALE

2. INTRODUCTION OF TELECOM SECTOR

3. HISTORY OF TELECOM IN INDIA
 1854 A regular, separate department was opened, when telegraph
facilities were thrown open to the public.
 1854-57 The Telegraph Department comprised a Superintendent of
Telegraphs.
 Three Deputy Superintendents at Bombay, Madras and Inspectors at
Indore, Agra, Kanpur and Banaras and an operating and
maintenance staff.
 April,1925 The accounts of the Indian Posts and Telegraphs were
reconstituted to examine the true fiscal profile of the department.
 The installed capacity of these 196 exchanges was 3,362 lines with
11,296 working connections.
 Indo-European Telegraph Department, later known as the Overseas
Communications, was administered by a Director-in-Chief whose
headquarters was in London.

4. Contribution towards GDP of India
 In 2008, estimates placed the telecommunication industry's revenue
at $4.7 trillion or just under 3 percent of the gross world product.
 India’s telecom sector was the poster boy for India ’s growth story
over the last decade. In last four years, the sector grew by 20%
CAGR and the mobile subscriber base crossed 900 million, second
only to China. Telecom contributes approximately 3% to India’s
GDP.
 The National Telecom Policy (NTP) has targeted 100% tele-density
and 600 million broadband connections by 2020, which includes
connecting 250,000 Gram Panchayats by optical fibre network.
 This will translate into demand for an additional 400,000 base
stations and 50,000 towers with average tenancy of 2.3 at an
investment of Rs. 50, 000 Crores.

5. Major Players In Indian

6. • Bharti Airtel Limited, commonly known as Airtel, is an Indian
multinational telecommunications services company headquartered
in New Delhi, India.
• providing 2G, 3G and 4G services depending upon the country of
operation. Airtel is the world's third largest mobile
telecommunications company by subscribers, with over 275 million
subscribers
• It is the largest cellular service provider in India, with 192.22 million
subscribers as of August 2013
• Airtel is the Second largest Asia-Pacific mobile operator by subscriber
base, behind China Mobile.

7. !DEA
 Idea Cellular, commonly referred to as Idea, is an Indian mobile
network operator based in Mumbai, India.
 This dual holding by the Tata also became a major reason for the
delay in Idea being granted a license to operate in Mumbai. This
was because as per Department of Telecommunications

8.  It was incorporated on 15 September 2000 and took over the
business of providing of telecom services and network
 It is the largest provider of fixed telephony, largest broadband
services provider with more than 60% Market share, and fourth
largest mobile telephony provider in India
 BSNL is India's oldest and largest communication service provider
(CSP)
 It had a customer base of 117 million as of January 2014

9.  It is the 15th largest mobile phone operator with over 150 million
subscribers
 Established in 2004, it is a subsidiary of Reliance Anil Dhirubhai
Ambani Group
 Wireless segment
 Broadband segment (Internet access operations)
 Global segment: national and international long-distance
operations (and the wholesale operations of its subsidiaries)
 Investment segment: investment activities of the Reliance Group
companies
 Other segment: customer care and direct-to-home (DTH) activities

10. Comparison Between !dea and
BSNL

11. • Idea Cellular, commonly referred to as Idea, is an Indian mobile network operator
based in Mumbai, India.
• This dual holding by the Tata also became a major reason for the delay in Idea
being granted a license to operate in Mumbai. This was because as per
Department of Telecommunications
• Mobile, Telephony wireless broadband
• Aditya Birla Group(49.05%)
• Axiata Group Berhad(19.96%)

12.  BSNL is an Indian state-owned telecommunications company
headquartered in New Delhi
 IT is the largest provider of fixed telephony, largest broadband
services provider with more than 60% Market share,
 And fourth largest mobile telephony provider in India. However, in
recent years the company's revenues and market share have
plummeted into heavy losses due to intense competition in the
Indian telecommunications sector.
 BSNL is India's oldest and largest communication service provider

13.  On 19 May 2010, the 3G spectrum auction in India ended. Idea paid
5,768.59 crore for spectrum in 11 circles.
 The circles it will provide 3G in are Andhra Pradesh, Gujarat,
Haryana, Himachal Pradesh, Jammu & Kashmir, Kerala,
Tamilnadu,Madhya Pradesh, Maharashtra & Goa, Punjab, Uttar
Pradesh (East) and Uttar Pradesh (West)
 On 28 March 2011, Idea launched 3G services in Gujarat, Himachal
Pradesh and Madhya Pradesh. The launch cities were Ahmedabad,
Shimla and Indore
 Idea currently supports up to 21.1 Mbit/s over 2G speeds of 256
kbit/s

14.  BSNL paid the Indian government Rs. 101.87 billion for 3G spectrum
coverage
 As of 2011, BSNL offers coverage in over 800 cities across India
 BSNL launched in 2012 a 3G wireless pocket router named Winknet
Mf50.
 It was released in collaboration with Shyam Networks
 Winknet Mf50 enables the connection of multiple devices to the
internet using a single sim card.

15.  Total number of subscribers for Idea stood at 141.84 million at the
end of August 2014.
 Idea leads all other telecom operators in India in the MNP (Mobile
Number Portability) race, with a net gain of 1,031,380 subscribers as
on 31 August 2011
 Idea also leads all other competitors in having the most active
subscriber base, scoring highly on the VLR statistics. Visitor Location
Register

16.  BSNL has started 3G services in 290 cities and acquired more than
600,000 customers.
 BSNL goes by the motto "Connecting India, faster
 BSNL offers seamless coverage in almost all urban and rural areas of
India
 BSNL enforces censorship of online content as per orders of Indian
Department of Telecom
 The Broadband customer base of 3.56 Million customer in
March'2009 is planned to be increased to 16.00 million by March
2014

17. Product
Price
Place
Promotion
People
Process
Physical Evidence
7 p’s

18. Core product-
 Telephone services,
 Wireless phones
 Internet
 Customer care service
Augmented product-
 After sale service
PRODUCT

19. PRICE
 World’s cheapest price rates.
 Customer based pricing strategies.
 Flexible pricing mechanism
 Controlled by TRAI.
 Monthly price plans are available.
 Rewards on the usage.

20. PLACE
 Service providers now also have customer assistant stores like
Vodafone store, idea showrooms etc.
 Customers are able to see and handle products they consider to
buy.
 Telecom service provider has wide and extensive presence even in
the remotest areas.
 Telecom service provider has Customer Care Touch Points.
 Distributors like E.g., grocery stores, chemists, outlet etc.

21. PROMOTION

22. !DEA
 Nhi Banege ullu aaj se
 Start its Promotion last year.
 To communicate the value added services.
 had low cost costumes, real people.
 7 advertisements cost only Rs 3 Crores..
 No celebrity endorser - No associated risks and costs.
 Every month new ad came.

23. !DEA ADVERTISING

24. BSNL
 Start Promotion From few years back
 To communicate their services
 celebrity endorser
 Using Same ads for long time

25. BSNL ADVERTISING

26. PEOPLE
Internal
• Employees
• House keeping staff
Mediator
• Agents
• Distributors
External
• Consumers

27. PROCESS 1
Choose a particular service provider
Choose prepaid/postpaid service
Get a SIM card
information about
recharge coupons,
validity, talk time & tariff
plans

28. Physical Evidence
• SIM cards, Recharge Vouchers.
• Service outlets.
• Brochures
• Data cable
• Posters & Hoardings
• Office buildings
• Data Card

29. WHAT IS SPCTRUM?
 Radio waves are a form of electromagnetic radiation which, like
visible light or infrared, make up a portion of the entire spectrum.
They cannot be perceived by human eyes or ears, and they are not
harmful in the environment. Depending on their frequency
(measured in hertz), radio waves can pass through solid objects and
travel long distances. This makes them useful for mobile
communications, broadcasting and many other wireless
applications.

30. SOME FAMOUS MARKETING
CAMPIAGNS
 No Ullu banana, is the new Idea! This is the essence of the latest
brand campaign by Idea Cellular, featuring its Brand Ambassador
Abhishek Bachchan. The ad highlights the power of mobile internet
on the Idea network, and how it can empower users to evade
unscrupulous situations and people in India.

31. BSNL
 Almost a year since it roped in deepika padukone as its brand
ambassador to give it a young and energetic image, the state-owned
telecom major, BSNL has rolled out an advertising campaign
for its value-added-services (VAS). "VAS is the only area where there
is a huge opportunity of making large profit in current telecom
market as it helps the players to increase their Average Revenue Per
User

32. 3G
 3G, short form of third Generation, is the third generation of mobile
telecommunications technology.This is based on a set of standards
used for mobile devices and mobile telecommunications use
services and networks that comply with the International Mobile
Telecommunications-2000 (IMT-2000) specifications by
the International Telecommunication Union.3G finds application in
wireless voice telephony, mobile Internet access, fixed
wireless Internet access, video calls and mobile TV.

33. 4G
 4G, short for fourth generation, is the fourth generation of mobile
telecommunications technology, succeeding 3G and
preceding 5G. A 4G system, in addition to the usual voice and other
services of 3G, provides mobile broadband Internet access, for
example to laptops with wireless modems, to smartphones, and to
other mobile devices
 4G provider in india
 Airtel
 Reliance

34. THANKS