In accordance with the rapid growth among bubble, their life-style, business, surrounding had tremendously changed. Electric makers took a significant role as representative in Japan. Initially, exporting or localizing with hand-in-hand each region, moreover require social responsible as a leader in the domestic market.

1. Marketing Case #25

2. Overview of Industry
In accordance with the rapid growth among bubble,
their life-style, business, surrounding had
tremendously changed. Electric makers took a
significant role as representative in Japan. Initially,
exporting or localizing with hand-in-hand each
region, moreover require social responsible as a
leader in the domestic market.
Panasonic Story6
Panasonic also reputable Japanese enterprise, exporting to overseas.
For bringing their presence as well as social leader, positively adapting
innovative system, circumstances in-out offices.
All their mind still remaining in Japan, adding, it succeeding in the next
generations.

3. High wages, efficiency
In those days, still not pave the system for taking holidays or relaxing in
Japan. To enhance their efficiency, both rest with dealing as equilibrium
to ordinary work. Under the severe market condition, though seems
severe for maintaining, he proclaimed to regard it as first priority.
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Business days Holiday

4. Community association
For engaging brand management, it aggregate the numerous addicted
into the community for squeezing their needs. Nowadays, online
communities bigger presence, for a long times ago, there already real
community system emerging in Japanese market.
Product A
Addicted
Product C
Addicted
Community
Product B
Addicted

5. Social Responsibility
As well as getting famous, it indispensible to be in charge of social
responsibility. Contributing to the development countryside,
aggressively established the factory to correspond the regional needs,
furthermore awaken the sleeping prosperity.
Establish Factory on Countryside
Generate Employment
Create Social Donation
Funding social problem
Fund

6. Engineering Promotion
Expanding their technologically expertise, it revealed on exhibition. In
1970, biggest expo held in Osaka, they also participated in it with up-to-
date their asset. It was highly opportunity to take it exposure for public,
moreover visitors from oveseas.
Time Capsule

7. Consumer First
Even if once bunch of bothering came to them, managed to overcome
severe situation with philosophy “Consumer First”. For repairing,
correspondance to consumer voice, establish specific organization.
Consumer
Correspondance
Problem
A
Problem
B
Problem
C
Problem
D