3. Concept
01.
Intro
Developing local regions based on traveling, linking and improving the
Connection between creative worker and Local people. The creative
workers travels into Tojiba for a long period of time, and they can get
discount services or a reward depending on their commitment and
contribution. To transform Tojiba into a place where creative workers
can Experience a good daily life in both working and relaxation.
Local people will be encouraged to discover things they didn’t
recognize and Create new values as result by enhancing their sense
of creation.
4. Motivation
Mainly for creative workers to activate their working-style instead of focusing
the working place. The Tojiba-culture was established in Japan mainly in
agricultural regions since the old times as a place used to relax and to cure
the disease for farmers. Sometimes the farmers stayed long during recess
period. Due to the change in daily life style and also traveling-style,
the number of customers are declining. Upon visiting and experiencing
Tojiba, and we have been thinking on how to connect creative worker
and the local people in Tojiba region.
Our team is consisted by creative students. Some students are studying
about cultural design, and a student is managing a design studio that
focusing on transforming tradition and making design using local material
based on the regional culture.
01.
Intro
5. Main Program
Package A
Package B
Package C
Package D
02.
Business
structure
hotel expenses 0%
discount by working 100%
additonal profit 30%
●Hotel Expenses
●Discount
●Profit
hotel expenses 20%
discount by working 80%
hotel expenses 100%
hotel expenses 70%
discount by working 30%
7. changed
Package A Package B
Package: B
Package C
Package: C
Package D
Package: D
Package: A
02.
Business
structure
We chaged the position.
Most of the customer will be start at package A.
8. 2nd idea
Package A Package B Package C
Package: STARTER
02.
Business
structure
Package A(STARTER) is more Easy to join
and Everyone can join it.
>>We will increase the customer at Package: STERTER
①
②
③
④
STEP01
>> More むずかしい
STEP01
>> More やすい
10. 03.
Story Map
Harvest mile
Tokyo H.Q.
Local Area
City
Harvest mile
Concept Store
Restaurant
Exhibition-portfolio
Collaboration Result
Tojiba
-Registered
-Gathering platform
-Information
-Choose package
12. Share the experience, by
connect the company website
with SNS.
Example : Post to timeline Facebook
via company blog website. Link our
website to SNS page or timeline.
#01_SNS(Web/App)
04.
Strategy
Hanzawa Naoki
Package_A
30%
Big SALE
Profile
Hello, My name is Hanzawa Naoki.
- Chiba prefecture Souvenir...
- Tojiba Festival 2014
- Big sale (up to 90%)
2011.2.3~2014.11.21
-Tojiba Travel
-Festival director
-
http://www.tojibaplace.co.jp
Hello, My name is Hanzawa Naoki. We went to Tojiba place.
The water was really great!!
Markect sale
Hanzawa Naoki
2014.11.21 17:52
Timeline
Notification
Travel Story Photo
enter
Makiko Suzuki
2014.11.20 12:02
Location
Follow Message
13. 04.
Strategy #02_Local Portfolio
(Tojiba/Town)
To show what the local’s have.
Goods, skills, people, nature potential, sightseeing place
and so on.
After we got the portfolio, we can join an tourism exhibi-
tion or local community exhibition to promote and offer
company’s package.
14. 04.
Strategy #03_Workshop
Do Workshop and Promote in Communities
We do small workshop for promoting the locals to com-
munities, example school, office, elderly community,
backpacker community and so on
15. 04.
Strategy #04_Step by Step
Promoting
Start promote from the basic package,
which everyone can do it.
If the service from our company is good, customer are
satisfied and has a good experience with local communi-
ty, we got a customer trust.
After that we could continue promote the other package.
Know > > >Curious Experience Trust
16. Crowdfunding is the practice of funding a project or
venture by raising monetary contributions from a large
number of people, typically via the internet. One
early-stage equity expert described it as “the practice of
raising funds from two or more people over the internet
towards a common Service, Project, Product, Investment,
Cause, and Experience or SPPICE.
05.
Finance
01.Crowdfunding
17. 05.
Finance
Case study of crowdfunding :
In order to save the elementary school closed in Shimane
Prefecture Tsuwano, young people of shimane perfecture
implementing founding base which one of it is the crowd-
funding.
until April 2015, with only 16 students, elementary school
will be closed down. In order to call society to area of ele-
mentary school students, the organization that care to
01.Crowdfunding
18. 05.
Finance
this elementary school need family come to move, but
Tsuwano environment is not sufficient for immigration
purpose. So, with the help of crowdfunding, they will
repair the empty house of this district, and to be adjusting
with the emigrated possible environment.
The amount of money that collected from crowdfunding is
￥ 6,000,000. That amount of money used as repair costs,
such as vacant two buildings with its toilet-bath. The ren-
ovation of vacant building will takes to ￥ 8,000,000.
About 2 million yen is needed
01.Crowdfunding
19. 05.
Finance
Japan's alpine valleys receive some of the heaviest snowfalls in
the world. Therefore traditional 'gassho-zukuri'
(clasped-hands) homes have high, steeply-peaked roofs so
the snow (and rain) can easily slide off the roof thatched from
local grasses and straw.
Amount of money from crowdfunding shown on the website
01.Crowdfunding
Join CF Search Apply Photo Story
Snow Proof Roof
Chibaken Inageku
20. CSR
05.
Finance
Corporate Social Responsibility (CSR) is defined as the
voluntary activities undertaken by a company to operate in
an economic, social and environmentally sustainable
manner.
02.Corporate Social Responsibility
21. CSR
05.
Finance
The example of cooperation between corporate and stake-
holder (NGO/Non Government Organization, ) :
1. The program timeline schedule and target
2. Daily report (both, funds usage and development target)
3. Putting the corporate logo based on the agreement
(could be at website, location of development, etc)
02.Corporate Social Responsibility
22. The example of agreement between CSR and stakeholder that
resulted the company logo appear at the corner of main menu
website
(this website is borneo craft organization that has a goals to con-
serve the local craft of borneo. It was sponsored by Total oil and
gas company CSR and the agreement made the logo appeared at
the corner. In return they got funds for developing local craft)
05.
Finance
23. Corporation logo (CSR) on
Harvest mile`s website
05.
Finance
Hello, My name is Hanzawa Naoki. We went to Tojiba place.
The water was really great!!
Login
P/W
Package
Stories Timeline Travel Photo Contact
Trip
A
Tojiba
B
market
C
Develop
D
24. The data related to our potential customers (creative worker)
The potency of creative worker
In Japan there are 60 million of creative worker
1 % of total number workers in Japan (1 from 100 workers is became creative worker)
With detail :
Most of reporter and editor (part of creative worker) are work as an employee at publisher,
newspaper.
the ratio of non-employee for creative worker is high
Writers, sculptor, painter, craft artist except employee is over 80 % and they are freelance.
actor, dancer, entertainment house that belong to organization is 60 %
Source : Ministry of Internal Affairs and Communications, census (2005)
05.
Finance
25. 05.
Finance
Reason why nomad workers
Our potential market does not belong permanently to organization or company. Changing
the place of residence or place of business in accordance with the work content and cus-
tomer, will attempt to create value while doing the flexible ways of working. This way of
working is to have sophisticated information and communication. The communication cost
also becomes inexpensive.
On the other hand, in organizations such as enterprises they are taking advantages from
Nomad workers from outside the organization for obtaining a market advantage by
increasing the competitiveness in the market, and to compensate for the weaknesses and
extend the strength in their management, also increasingly take advantage of In the Socie-
ty. By paying attention to these points, the Nomad work and Nomad worker are the form of
new ways of working that are now attracting attention.
26. Thank you for listening
Misaki Kuriyama | Kim Joowon | Pandu Purwandaru |
Lanassa Lyra | Saphira Zahra Amethysta | Anggita Ghassani Putri
2014 CHIBA UNIVERSITY
Supervised by prof. Daisuke Katagiri
