Over the 260 hundreds enterprises surviving in Japan. It represents that keep shifting their style accordingly to the trend, and remaining each philosophy. In terms of Japanese philosophy for management, is being concerning how themselves contribute their social problems, moreover, that’s we could experience tremendously growth after the recession.

1. Marketing Case #30

2. Global Branding
For penetrating branding strategy, unified the company name to
“Panasonic” for driving recognition among citizens outside Japan. It
including message for concentrating their marketing resource into
overseas to beat highly competitiveness on the turmoil of electric
devices market.
Panasonic
~Ideas for life~

3. Conglomerate Business
For integrating whole business, purchased the rest stocks, strengthen
the relative for rational new management system. Since group
management style stood, independently developed on each division,
but it no longer meaningful on global business, so it determined to
integrate to endorsing business effective on one organization.
Panasonic A
B
C

4. United Products
Representing the effection on conglomerate business, they released
the products for lifestyle innovation. Unified their core competence for
pursuing the comfortable with relaxing, moreover the home safety,
security, finally proceeding whole service providing.
Product
Tech A
Tech
B
Tech C

5. Commemoration of Founder
Reminding the entrepreneurship of founder on the Panasonic birth
place in Osaka, it established the commemorate monument. The
philosophy of Konosuke Matshita will have been succeeding in the next
generation as a history and as savvy.
Monument of Founder
道
His own handwriting “道”
means philosophy carved
on the stone

6. Definition of Message
Redefined the message for all stakeholders to convey their ways to
achieve as a leading company ”GP3”, it means to make the profitable
structure both on domestic, and overseas market. Global progress, and
profit is first priority for their mission to attain, contributing whole
surrounding staffs.
GP3
Global Progress
Global Profit
Global Panasonic

7. TV Innovation
One of the biggest Plasma Display Panel factory launched in 2005 to
export their products into global market. Reinforced the productivity up
to monthly over 460 thousands, and separated the process for
producing and assembly. Thinner version produced for pursuing the
leading market on the demand.
Producing（Japan） Assembly（Local area）

8. Ecology Contribution
As a Japanese leading company, initiate working for saving our
circumstances on their business fundamental. Released the proclaim
“Eco Idea” be honest for all natural environment, reduce to eliminate
the CO2 or striving for preventing the global warming.
Panasonic