Transform 2014: User-Centric Business Tools Based on Kapow Software™
1. Deutsche Telekom
RACCOON - How Deutsche Telekom builds innovative user-centric business tools based on
Kapow Software™
Rüdiger Adam
M2M Competence Center
DEUTSCHE TELEKOM AG
San Diego, March 2014
3. 3/13/2014M2M Competence Center, Deutsche Telekom AG 3
Form a state-overview
telecommunication company
to a service provider:
My First Choice for
Connected Life and Work
for customers
Transformation
Deutsche Telekom – Transformation
•Traditional telecommunication markets decline
•Extreme competition & declining prices
•Strong impact of regulation & political broadband targets
►High investments in modern networks
Industry & markets
•Defend market position in core market
•Increase efficiency
•Develop innovative services & new business models
►Expand customer service
Challenges Deutsche Telekom
•Mobile internet & high speed networks
•Exponential data traffic growth
•Network and IT-security
►Gigabit society
Trends & technologies
4. 3/13/2014M2M Competence Center, Deutsche Telekom AG 4
DEUTSCHE TELEKOM‘S VISION AND STRATEGY
My First Choice for Connected Life and Work
Seamless
connectivity
for the
Gigabit
Society
More
innovation
by
cooperation
Secure
cloud
solutions
Best-in-
class
customer
experience
Connected life Connected workM2M
M2M as overall enabler for Connected Life & Work
5. 3/13/2014M2M Competence Center, Deutsche Telekom AG 5
M2M MARKET VIEW
BROAD VARIETY OF MARKET SEGMENTS PROVIDING HORIZONTAL AS WELL AS
VERTICAL BUSINESS OPPORTUNITIES
M2M Ecosystem
Verticalbusiness
opportunities
1. Transport & logistics
2. Vehicle telematics
3. Smart metering/Smart grid
4. Connected consumer electronics
5. Security
6. Retail & commerce
7. Industrial automation, monitoring &
control
8. Health care
9. Public sector & infrastructure
1
2
3
9
7
65
8
4
Horizontal business
opportunities
6. 3/13/2014M2M Competence Center, Deutsche Telekom AG 66
M2M SIM Connectivity - Outlook: Global M2M Market forecast
M2M IS MOVING INTO THE INTERNET OF THINGS CONCEPT
source: June/July 2013
20222002 2004 2006 2008 2010 2012 2014 2016 2018 2020
150
200
250
300
450
11
50
MILLIONSOFUNITSBILLIONSOFUNITS
?
400
350
100
50
0
INTERNET OF EVERYTHING: TRILLIONS
CONNECTED CONSUMER: BIILLIONS
M2M: MIILLIONS
G' 08
G' 08
G' 06
G' 08G' 06
A' 10
S' 10
J' 10
H' 09
G' 08
J' 12
S' 10
A' 10
J' 12
J' 10
H' 10
MR' 12
E' 10
M' 12
A
E
G
H
J
MR
M
S
LEGEND
CONNECTED OBJECTS
7. 3/13/2014M2M Competence Center, Deutsche Telekom AG 77
M2M Solution at DTAG in 2014
FIRST STEPS TOWARDS IN INTEGRATED CONCEPT FOR EU
First point
Second point
Third point
Subpoint A
Subpoint B
Subpoint B1
Connectivity
Marimba – Global SIM
SLA / QM
Infrastructure
HW
SW, Application
Operation
Data
Big Data management
Awarenes
Information/
Content
M2M Services
Smart Energy / Smart Grid
Connected Car
eHealth
Retail & commerce
Vending Telemetry
Transport & Logistics
Real Time Cargo Monitoring
Industrial Automation
Remote Equipment Management
Serial Switch Network
Solar Power Plant Management
Water Flow Management
Wind Power Plant Mngmt
Tank Level Monitoring
Street Lighting
Management
Parking & Mobility
Management
M2M Solutions @M2M CC Public Sector @M2M CC
T-Systems Solutions
T-City/
Fridrichshafen
M2M Concepts
Smart City
Industry 4.0
8. 3/13/2014M2M Competence Center, Deutsche Telekom AG 8
The SMART CITY
INTEGRATING VARIOUS APPLICATIONS & USE CASES INTO ONE SCENARIO
Smart security
Smart water management
Traffic Management
Public Transport
Climate control
Emergency services
Public Space Advertising
Environment & Public Safety
9. 3/13/2014M2M Competence Center, Deutsche Telekom AG 9
EVOLUTION OF DATA MANAGEMENT AND ANALYTICS
FROM SEPARATED SILOS TO A CONSOLIDATED APPROACH
today tomorrow
huge amounts of social data from
Social media
Smartphones
Localization services
cross-usage of M2M and consumer data has not yet been
established
Consumer – isolated data
usage
limited use of available data
huge potential through intelligent data analytics
M2M – isolated data usage Big Data – overarching data usage
Data Analytics
DT value add
Dedicated Cloud offerings
Secure data handling
Data enhancement (e.g.
network data)
Data Analytics
10. 3/13/2014M2M Competence Center, Deutsche Telekom AG 10
Emergency
Services
missions
roadblocks
accidents
etc.
Traffic
traffic volume
traffic jams
parking lots
etc.
Personal Data
calendar & time
flight data
current location
etc.
Public Transport
timetable
real-time delays
no. of passengers
etc.
BIG DATA ANALYTICS
SMART CITY – CONTEXTUAL PERSONAL ASSISTANCE
Consumer
context related travel alarm based
on real-time traffic
recommendations about fastest
vehicle
real-time route planning
20. 3/13/2014M2M Competence Center, Deutsche Telekom AG 20
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21. 3/13/2014M2M Competence Center, Deutsche Telekom AG 21
The Solution - RACCOON
Rapid Application Creation for
Customer Online Operation
Networks
22. 3/13/2014M2M Competence Center, Deutsche Telekom AG 22
M2M Innovation – Rapid Application Development
Migration
Citizen Development
API-less Interfacing
Sharing
Workflow AutomationService Deployment
Data Mining
23. If you can think it, it’s
possible… with us!
Rüdiger Adam
M2M Competence Center, Deutsche Telekom AG
Landgrabenweg 151, D-53227 Bonn, Germany
www.telekom.com/m2m