Orange M2M Smart City

1. 1
Global connectivity solutions for
Consumer Connected Car Services
Stéphane Petti,
M2M Business Development Director
Orange Mobile Enterprise
GSMA Seminar @ MWC Barcelona 2014

2. 2
Real time connectivity
M2M managed global
connectivity
1

3. Connected car services for a
more comfortable and efficient
mobility
Future networked car – ITU&UNECE 2014
1

4. MOBILITY
CENTRIC
USER
CENTRIC
VEHICLE
CENTRIC
Value Added Services
Content & app aggregation
Invoicing on white label
model
Internet radio app
Smart data mobility flow
Network based real time
traffic information service
Real time parking
availability
Dedicated solutions for EV
and “smaller” car
manufacturers
B2C
B2B2x
B2B
Infrastructures
Telematic
Platform
Platform enablers
“Consumer
connectivity”
 3G Key/Wifi dongle
 User SIM & shared data plan
“M2M Connectivity”
 M2M SIM cards
 Global roaming solutions
 Multidomestic
 MPLS backbone
“Wifi”
 Wifi direct
 Wifi cities hotspots
“NFC”
 Smart ticketing
 Driver identification
SMART
MOBILITY
Customer Relationship
management
Fleet management (SMEs
and customized offers)
mobile phones app for car
pooling, taxi & car sharing
Message
management
Billing
&
Charging
Cloud
computing
&
data
hosting
Future networked car – ITU&UNECE 2014
M2M managed global connectivity value proposition
a telecom operator perspective
1
V2V
 DSRC / 802.11p
 LTE D2D

5. MOBILITY
CENTRIC
USER
CENTRIC
VEHICLE
CENTRIC
Value Added Services
Content & app aggregation
Invoicing on white label
model
Internet radio app
Smart data mobility flow
Network based real time
traffic information service
Real time parking
availability
Dedicated solutions for EV
and “smaller” car
manufacturers
B2C
B2B2x
B2B
Infrastructures
Telematic
Platform
Platform enablers
“Consumer
connectivity”
 3G Key/Wifi dongle
 User SIM & shared data plan
“M2M Connectivity”
 M2M SIM cards
 Global roaming solutions
 Multidomestic
 MPLS backbone
“Wifi”
 Wifi direct
 Wifi cities hotspots
“NFC”
 Smart ticketing
 Driver identification
SMART
MOBILITY
Customer Relationship
management
Fleet management (SMEs
and customized offers)
mobile phones app for car
pooling, taxi & car sharing
Message
management
Billing
&
Charging
Cloud
computing
&
data
hosting
Future networked car – ITU&UNECE 2014
M2M managed global connectivity value proposition
Focus on embedded connectivity
1
V2V
 DSRC / 802.11p
 LTE D2D

6. 1
2
3
6
global network
we give customers access to our
unmatched global networks
connectivity management services
we help customer manage their
connectivity services remotely and
easily
one-stop-shop service
simplified customer experience with
dedicated customer support
 global mobile network enhanced by roaming
agreements and Global M2M Association
 web based connectivity platform solution to
control and monitor your mobile lines
 one contract, one invoice
 adapted SIM supply chain
 dedicated M2M customer support
 MPLS network & hosting in the Cloud
 customizable billing system, M2M dedicated
soldered SIM on chip cards,
M2M managed global connectivity value proposition
soldered SIMs for simplified business processes
1
Future networked car – ITU&UNECE 2014

7. Automotive is pushing telecom
to comply to local regulation
2
Future networked car – ITU&UNECE 2014

8. Automotive is pushing telecom
to respond to user’s appetite for connectivity
2
Future networked car – ITU&UNECE 2014

9.  optimized choices
 anticipated needs
 data driven
solutions
 consumer driven
services
(B2B)2B-
2C-B2C
 lower operating
costs
 improved customer
service and loyalty
 increased
productivity
 new services
enabling
differentiation
B2B
Automotive is pushing telecom
to enable compelling and innovative business models
2
Future networked car – ITU&UNECE 2014

10. 10
over 28 countries
94% of European population
consolidated
presence in
Americas
extending
footprint
into Asia
unmatched
footprint in
Europe
5 Key European markets
UK, GER, FR, IT, SP
significant
coverage
of Africa
connectivity management platforms
enhanced by the Global M2M Association extended
footprint
3
Future networked car – ITU&UNECE 2014

11. 11
Subscription
Manager
eUICC
MNO
HLR
Subscription
Manager
SM-SR
SM-DP
 build profiles
 highly secured
 certified platform
 manage the
profiles on the
eUICC
 highly reliable
 certified platform
eUICC
 eUICC in M2M
device
 store profiles
associated to
operator
subscriptions
 certified
eSIM, what is it exactly ?
or eUICC or remotely provisionable SIM
3
Future networked car – ITU&UNECE 2014

12. 12
Global
Standard
support of global standardisation within ETSI
definition of an Ecosystem
creation of Architecture Specifications
(GSMA Embedded SIM Project)
validation of automotive requirements
and demonstration of capabilities
(Automotive PoC)
standardization will be key to succeed
GSMA’s commitment to a global standard
Future networked car – ITU&UNECE 2014
3

13. 13
A solution for global business needs
meeting local requirements and consumer needs
OEM benefits
automotive or consumer electronics
reduce TCO
create new revenue streams
optimize manufacturing process
[one SKU: Single Keeping Units]
bring new services to market
ensure scalability and manage
global operations
end-user benefits
one SIM
one network
one platform
value proposition
one contract
one business process
SLAs set unified and seamless
experience
device and service reliability
real time top-up and
connectivity access
local tariffs for high broadband usage
3
Future networked car – ITU&UNECE 2014

14. 14
Getting most out of real time data
creating useful, valuable, innovative services to
consumer and businesses
4
And let now focus on… Creating appealing and
valuable in car services for
drivers and passengers
Engaging consumers to adopt
(even affordable) services
Creating value altogether for
consumers, businesses and
societies !!!
Future networked car – ITU&UNECE 2014

15. thank you