This document summarizes information about a Colombian media organization called La Silla that receives 500,000 unique visitors per month. It discusses La Silla's audience demographics and educational levels. The document also outlines La Silla's content offerings, business model relying on advertising, grants, and donations, achievements in readership and journalism, and challenges in hiring journalists and developing a sustainable business model for the future.

2. A media about power in Colombia

3. 500,000 unique visitors a month
71% 29%
21%
29%
28%
19%
3%
25‐34 35‐44 45‐54 55‐64 65‐75
Young but not so young
4%
28%
23%
32%
14%
Bachillerato Pregrado Posgrado Maestría Doctorado
High level of educaDon

4. Our offer
5 original content stories a day
1 Debate plaForm
15 blogs
3 aggregators
1 Live SecDon 6 / 307,000 twiLer followers
Many Databases

5. Our REAL offer
A COMMUNITY OF
PEOPLE
INTERESTED IN
PUBLIC AFFAIRS IN
COLOMBIA

6. Sustainability
• 23 % adverDsing
• 52 % grants
• 12 % workshops and
consulDng
• 7 % Super Amigos
• 6 % university events &
lisDngs

7. Achievements
• 500.000 unique visitors
• 3rd most read online media by opinion
leaders
• Several scoops – no lawsuits
• Becoming a lab for innovaDve
journalism
• Having more than 600 Super Amigos
• Surviving 5 years, 2 babies and sDll
with a car

8. Challenges
• Convincing good journalists to
work at La Silla
• Producing high‐quality
journalism every day
• To stay innovaDve
• To find a business model
• To have la Silla AND a life

9. Plans for the future
• To become a social network
plaForm for people
interested in public affairs in
Colombia
• To make money while we
sleep

10. 20 lessons to take away
1. How you see yourself maLers: a
community, a lab, ¿a business?
2. Hiring journalists is not always a good
idea. ArDsts and engineers.
3. Each user is important: you have to
respect them.
4. The key is transparency
5. Aggregate news, produce original
content

11. 20 lessons to take away
6. Have a unique personality
7. Build upon exisDng networks
8. Let people do on your page at least
what they do on Facebook
9. No maLer what, sDck to your rouDne
10. Dedicate enDrely to it

12. 20 lessons to take away
11. Understand how Internet thinks and act
accordingly
12. GamificaDon of informaDon is a way to
go
13. Know your audience / sell your audience
14. Grow slowly and in the direcDon you
want
15. Everything is beta

13. 20 lessons to take away
16. Traffic or PresDge: can you moneDze it?
17. Transmedia is a good idea
18. Nothing is really free
19. As long as everything is beauDful all
match
20. You only accomplish things when
someone is in charge of it.
ENJOY