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  • How many people have heard of social networking?How many people have used social networking?For personal use? Business use? How many have multiple accounts on the same service (multiple Facebook pages, twitter accounts, etc)?How many of you work at an institution where social networking is used but you don’t have content control?
  • This past spring, I was listening to my iPod while walking around my neighborhood. I also happened to have my phone on me and tweeted about a particular podcast I was listening to that struck my fancy. The podcast was from the BBC History Magazine and I tweeted about the story on Sutton Hoo, one of the oldest Anglo-Saxon burial sites in existence. Shortly after, I received a response tweet from @NationalTrust, one of the largest member-funded historical preservation societies in the U.K., about my Sutton Hoo tweet. They had searched twitter for “Sutton Hoo,” found my tweet, which then lead to a conversation consisting of @replies between myself and @NationalTrust. From this conversation, the person behind @NationalTrust gave me ideas for my honeymoon trip next year (as we’re going to the U.K.), talked about the podcast and we ended up “following” each other.
  • *Global outreach: Someone living in Michigan listens to a podcast produced by BBC History Magazine, and then tweets about it. Shortly after, the person in Swindon, U.K. behind @NationalTrust,does a keyword search on Twitter and finds me based on my tweet. By “following” each other, I have access to @NationalTrust’s tweets in my user timeline and comment on their tweets and vice versa. Forging relationships: This has multiple connections: A relationship is forged between the historical institution and a patron and the patron forges relationships with other similar institutions. I check who else follows @NationalTrust on Twitter or who @National Trust is following and can discover other similar institutions in the U.K and E.U. that I might also enjoy. I can keep in the loop with their happening at the very least by Twitter.Raising collection awareness: Public relations and promotion can cost a lot of money, but one of the beauties of social networking is that an institution can do promotion for their collections for FREE or darn near close to it. By utilizing Twitter, Facebook, a blog, creating a newsletters or podcasts, intuitions can turn out quality promotional information for free or very low cost also while getting the word out beyond their typical user base. In the @NationalTrust example, by following them on Twitter, I’m kept up to date on all the happenings going on and new exhibitions, openings and other special events so that when I do go to U.K. next year, I can plan my trip a bit more easier.* Improves communications: Using social media requires at the very least two things: At least one person who is passionate about the technology and having that one person be the evangelist for your institution. Social networking is, excuse the buzzword, about opening up the dialogue between, in this case, institution :: person and vice versa.
  • The above image was created at Wordle, a tag cloud generator. In the above example, sample of social media and networking buzz words were used. If Wordle had used a blog site, website or similar to generate the word cloud, words used more frequently would be bolder and larger, while words used sparingly would be smaller and dimmer. The idea is to demonstrate the frequency of words used.
  • Passionate people can sell to others.Takes just one person to get on board to do it Etc
  • If social networking is for you, how to maximize your efforts.Twitter and Facebook can update each other by logging into only one account.You can update your blog and in with pressing one button, you can update your blog, have your blog update Twitter AND Facebook.Less work, maximize benefit.
  • Changing text in the banner above their head.
  • For the living history one, talk about how the brand of “” is the LH site but that it is actually sitting on another domain ( This leads one to believe that by going to, they will be able to access the lh sit directly, which they can’t.

Amia Presentation Amia Presentation Presentation Transcript

  • When Are New Technologies For You?
    Presented by:
    Kim Schroeder, Archive Media Partners
    Alexis Braun Marks, Charles H. Wright Museum
    Lisa M. Rabey, Wayne State University
    Presented at AMIA:
    November 5, 2009
    Presentation available:
  • “It is a fascinating fact is that if you go online and visit 200 web pages in one day—which is a simple task when you count email, blogs, Youtube, etc.—you'll see on average 490,000 words; War & Peace was only 460,000 words.”*
  • *Audience survey.
  • *A Twitter story.
  • *What does this all mean?
    The National Trust’s outreach is global.
    New relationships are forged between historical institution and patrons.
    Raises awareness of the collections outside of the local community.
    Improves communications with existing audience while simultaneously, reaching out to new, untapped audience.
  • *Defining social networking and media.
  • *Buzzwords defined:
    Blogs: Written in first person, used to refer to personal websites where the proprietor maintained an ongoing journal consisting typically of commentary, news, opinion and reviews in a conversational tone. Now wider definition refers to mainly websites, regardless if personal or corporate, that provide information in a conversational tone rather than staid journalistic or academic style.
    Lifestream: A chronologically ordered list of social networking activity on a single webpage or application.
    Mashup: When plural technologies are utilized in a single application.
    Microblogging: Referring to sites like Twitter or where the user is limited to 140 characters or less per published piece of content.
    Podcasting: Audio or video version of the blog content.
    RSS: Real Simple Syndication. In short, RSS readers pull the headlines from the entries on your blog in a single location, whether web or an application. Ergo, if you read a gazillion blogs or websites, RSS makes it easy to read it all in one location without having to visit each site. Your reader is notified when new content is published.
    SEO: Search Engine Optimization. Refers to keywords and other relevant data in the <meta> tags on websites for search engine indexing.
    User generated: Generally refers to information provided by the end user, such as the commentary on links on
  • *Social Networking Easily Explained
    Social networking is about connecting people with similar interests on a much larger scale.
    It is about conversations.
    *Yes, it is that simple.
  • *Twitter in 5 Minutes.
  • *Twitter in 5 Minutes Explained:
    According to Pew Internet, 19% of US adults use Twitter and 35% of adults use social networking.
    Ease of use - can be accessed by web, application or by phone.
    Create more meaningful relationships with other institutions and with user base.
    Keep abreast of applicable interests with custom searches – i.e. #amia09.
  • *Live Twittering #amia09
  • *WordPress in 5 Minutes.
  • *WordPress in 5 Minutes Explained:
    Large community of support.
    Can be self-installed on own website or can be used at
    Can be used as a CMS or used to build a static website.
    Completely customizable.
  • *Why social networking works.
    For the people by the people. (Tagging, sharing, retweeting, commenting.)
    People sell to people.
    Creation of mashups between technologies (i.e. FlickrSudoku).
    The ability to publish to multiple networking sites with one button (Flickr->Twitter -> Facebook. Blog->Twitter.).
  • *Generation Content: Brand Identity.
    The division across generations has become blurred as web users become the ubiquitous “Generation C.”
    What does this mean?
    People create content, the content gets tagged, shared, commented on.
    The content can then become viral, as popularity spreads.
    This spurs the originator to continue to create additional content for the cycle to begin again.
    Therefore, if Sally likes Bob’s work, she’ll look for him on other sites to follow or friend him.
    Bottom line: Make sure whatever “brand” you are, you are the same across all networks for transparency and continuity, regardless if personal or business.
  • *Social Networking in The Real World:Flickr Commons and Loan Arrangers
    Flickr commons:
    Lone arrangers:
  • *Social Networking in The Real World:Coca-Cola Archives
  • *Social Networking in The Real World:Wolfson Archives
    Er, which one is the right one?
  • *Don’t Panic!
  • *What does this mean for me?
    It seems overwhelming, but it doesn’t have to be.
    Learning how to use the technology is like learning a new language: Immersion and starting slow. Not mutually exclusive!
    Try it out: Personal before business.
    Also – only use one or two technologies. Blog and Twitter, Twitter or Facebook, then expand as needed.
    Keep the content relevant but personable.
    All it takes is one person passionate about the technology to make it work.
    Don’t feel guilty about logging into social networking sites when at work – it can be used professionally!
    Don’t always believe the hype.
  • *What are the tools that you need?
    Look to Open Source or freeware for integration or solutions.
    Widgets and plugins exist to make your life easier. (Blog -> Twitter -> Facebook.)
    A willingness to explore.
  • *Example: How To Social Network.
    Create a blog, Twitter and Facebook accounts.
    Install and activate plugins in the blog to allow for RSS, auto-posting to Twitter and Facebook.
    Write a blog post (or post a podcast or an image).
    Blog post gets published.
    Blog automatically updates to Twitter and Facebook accounts.
    Followers who track your RSS feeds are automatically updated with the new content in their RSS readers.
    Followers on Twitter and Facebook also get the updates.
    Users comment and/or share your content with others.
    You gain new followers based on the sharing.
    You interact with your those users.
    Begin the cycle again.
    *P.S. Word to the wise: Don’t post content that may come back to haunt you…
  • *Case Study: Social Networking at the CHWMAAH
  • *Social Networking at CHWMAAH
  • *Multiple faces of CHWMAAH
  • *Multiple faces of CHWMAAH
  • *Multiple faces of CHWMAAH
  • *@CHWMAAHArchives on Twitter.
  • *Finding CHWMAAH on Google.
  • *CHWMAAH on Facebook.
  • *CHWMAAH and Generation C.
  • *Social Networking Sites and Tools
    FriendFeed (Lifestream):
    Brizzly (Lifestream (in beta)):
    Digg (Website discovery):
    Google (RSS) Reader:
    BrightKite (Social location networking):
    Tumblr (Lifestream/Blogging):
    GIMP (Open Source photo manipulation tool):
    NameChk (checks social networking sites for user ids):
    SlideShare (social presentations) :
    FriendorFollow (Checks to see who is following you and who you’re not following:
    TwitPic: (Upload pictures to Twitter): (Social bookmarking):
    Ning (Create your own social community):
    FourSquare (social location networking):
    Loopt (Social location networking):
  • *Links
    Archive Blogs :
    David Armano, “Six Social Media Trends for 2010” :
    danah boyd, "Incantations for Muggles: The Role of Ubiquitous Web 2.0 Technologies in Everyday Life" :
    “How To Explain RSS The Oprah Way”:
    Internet Archivist :
    Pew Internet & American Life:
    Tim O’Reilly, “What is Web 2.0?” :
    Tim O’Reilly, “Web 2.0 Five Years On” :
    What The F**K Is Social Media? *One Year Later :