Amia Presentation

When Are New Technologies For You?
Presented by:
Kim Schroeder, Archive Media Partners
Alexis Braun Marks, Charles H. Wright Museum
Lisa M. Rabey, Wayne State University
Presented at AMIA:
November 5, 2009
Presentation available: http://slideshare.net/biblyotheke
http://slideshare.net/KimSchroeder

“It is a fascinating fact is that if you go online and visit 200 web pages in one day—which is a simple task when you count email, blogs, Youtube, etc.—you'll see on average 490,000 words; War & Peace was only 460,000 words.”*
*http://www.utne.com/How-Many-Words-on-the-Internet-5717.aspx

*Audience survey.

*A Twitter story.

*What does this all mean?
The National Trust’s outreach is global.
New relationships are forged between historical institution and patrons.
Raises awareness of the collections outside of the local community.
Improves communications with existing audience while simultaneously, reaching out to new, untapped audience.

*Defining social networking and media.

*Buzzwords defined:
Blogs: Written in first person, used to refer to personal websites where the proprietor maintained an ongoing journal consisting typically of commentary, news, opinion and reviews in a conversational tone. Now wider definition refers to mainly websites, regardless if personal or corporate, that provide information in a conversational tone rather than staid journalistic or academic style.
Lifestream: A chronologically ordered list of social networking activity on a single webpage or application.
Mashup: When plural technologies are utilized in a single application.
Microblogging: Referring to sites like Twitter or Identi.ca where the user is limited to 140 characters or less per published piece of content.
Podcasting: Audio or video version of the blog content.
RSS: Real Simple Syndication. In short, RSS readers pull the headlines from the entries on your blog in a single location, whether web or an application. Ergo, if you read a gazillion blogs or websites, RSS makes it easy to read it all in one location without having to visit each site. Your reader is notified when new content is published.
SEO: Search Engine Optimization. Refers to keywords and other relevant data in the <meta> tags on websites for search engine indexing.
User generated: Generally refers to information provided by the end user, such as the commentary on links on MetaFilter.com.

*Social Networking Easily Explained
Social networking is about connecting people with similar interests on a much larger scale.
AND
It is about conversations.
*Yes, it is that simple.

*Twitter in 5 Minutes.

*Twitter in 5 Minutes Explained:
According to Pew Internet, 19% of US adults use Twitter and 35% of adults use social networking.
Ease of use - can be accessed by web, application or by phone.
Create more meaningful relationships with other institutions and with user base.
Keep abreast of applicable interests with custom searches – i.e. #amia09.

*Live Twittering #amia09

*WordPress in 5 Minutes.

*WordPress in 5 Minutes Explained:
Free.
Large community of support.
Can be self-installed on own website or can be used at http://wordpress.com
Can be used as a CMS or used to build a static website.
Completely customizable.

*Why social networking works.
For the people by the people. (Tagging, sharing, retweeting, commenting.)
People sell to people.
Creation of mashups between technologies (i.e. FlickrSudoku).
The ability to publish to multiple networking sites with one button (Flickr->Twitter -> Facebook. Blog->Twitter.).

*Generation Content: Brand Identity.
The division across generations has become blurred as web users become the ubiquitous “Generation C.”
What does this mean?
People create content, the content gets tagged, shared, commented on.
The content can then become viral, as popularity spreads.
This spurs the originator to continue to create additional content for the cycle to begin again.
Therefore, if Sally likes Bob’s work, she’ll look for him on other sites to follow or friend him.
Bottom line: Make sure whatever “brand” you are, you are the same across all networks for transparency and continuity, regardless if personal or business.

*Social Networking in The Real World:Flickr Commons and Loan Arrangers
Flickr commons:
http://www.flickr.com/commons
Lone arrangers:
http://lonearrangers.ning.com/

*Social Networking in The Real World:Coca-Cola Archives
http://twitter.com/Coke_Archives
http://www.facebook.com/CokeArchives

*Social Networking in The Real World:Wolfson Archives
http://twitter.com/wolfsonarchives
Er, which one is the right one?

*Don’t Panic!

*What does this mean for me?
It seems overwhelming, but it doesn’t have to be.
Learning how to use the technology is like learning a new language: Immersion and starting slow. Not mutually exclusive!
Try it out: Personal before business.
Also – only use one or two technologies. Blog and Twitter, Twitter or Facebook, then expand as needed.
Keep the content relevant but personable.
All it takes is one person passionate about the technology to make it work.
Don’t feel guilty about logging into social networking sites when at work – it can be used professionally!
Don’t always believe the hype.

*What are the tools that you need?
Look to Open Source or freeware for integration or solutions.
Widgets and plugins exist to make your life easier. (Blog -> Twitter -> Facebook.)
A willingness to explore.

*Example: How To Social Network.
Create a blog, Twitter and Facebook accounts.
Install and activate plugins in the blog to allow for RSS, auto-posting to Twitter and Facebook.
Write a blog post (or post a podcast or an image).
Blog post gets published.
Blog automatically updates to Twitter and Facebook accounts.
Followers who track your RSS feeds are automatically updated with the new content in their RSS readers.
Followers on Twitter and Facebook also get the updates.
Users comment and/or share your content with others.
You gain new followers based on the sharing.
You interact with your those users.
Begin the cycle again.
*P.S. Word to the wise: Don’t post content that may come back to haunt you…

*Case Study: Social Networking at the CHWMAAH

*Social Networking at CHWMAAH

*Multiple faces of CHWMAAH
http://charleswrightmuseum.net/
http://charleshwrightblog.com/

http://chwmaah-archive.com/
http://www.charleswrightmuseum.net/living_history/#LivingHistory

http://maah-detroit.org
http://www.charleswrightmuseum.net/history/

*@CHWMAAHArchives on Twitter.

*Finding CHWMAAH on Google.

*CHWMAAH on Facebook.

*CHWMAAH and Generation C.

*Social Networking Sites and Tools
Twitter: http://twitter.com
Flickr: http://flickr.com
Facebook: http://facebook.com
LinkedIn: http://linkedin.com
WordPress: http://wordpress.org
Blogger: http://blogger.com
FriendFeed (Lifestream): http://friendfeed.com
Brizzly (Lifestream (in beta)): http://brizzly.com
Digg (Website discovery): http://digg.com
Google (RSS) Reader: http://reader.google.com
BrightKite (Social location networking): http://brightkite.com
Tumblr (Lifestream/Blogging): http://tumblr.com
GIMP (Open Source photo manipulation tool): http://www.gimp.org/
NameChk (checks social networking sites for user ids): http://namechk.com
SlideShare (social presentations) : http://slideshare.net
FriendorFollow (Checks to see who is following you and who you’re not following: http://friendorfollow.com
TwitPic: (Upload pictures to Twitter): http://twitpic.com
De.licio.us (Social bookmarking): http://delicoius.com
Ning (Create your own social community): http://ning.com
YouTube: http://youtube.com
FourSquare (social location networking): http://foursquare.com
Loopt (Social location networking): http://loopt.com

*Links
Archive Blogs : http://archivesblogs.com/
David Armano, “Six Social Media Trends for 2010” : http://blogs.harvardbusiness.org/cs/2009/11/six_social_media_trends.html
danah boyd, "Incantations for Muggles: The Role of Ubiquitous Web 2.0 Technologies in Everyday Life" : http://www.danah.org/papers/Etech2007.html
“How To Explain RSS The Oprah Way”: http://www.backinskinnyjeans.com/2006/09/how_to_explain_.html
Internet Archivist : http://lib.byu.edu/sites/interactivearchivist/
Pew Internet & American Life: http://www.pewinternet.org/
Tim O’Reilly, “What is Web 2.0?” : http://oreilly.com/lpt/a/6228
Tim O’Reilly, “Web 2.0 Five Years On” : http://www.web2summit.com/web2009/public/schedule/detail/10194
What The F**K Is Social Media? *One Year Later : http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

Amia Presentation

by Kim Schroeder on Nov 11, 2009

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