Evaluation - Q2. How effective is the combination of main product and ancillary texts
When creating my three products, the music video, digipack and website. I tried tomake the three compliment each other and create an overall brand identity. Icreated my music video first and then designed my website and digipack aroundthe feel of the video. I performed the photoshoot’s in the same locations where thefilming took place and had the artists wear the same costumes so all images wereconsistent in style and theme.
I also used similar colourschemessuch as using the autumny orangecolours like the wooded scene in mymusic video and put them into mydigipack design so the two would beconsistent. I also based the coloursused in my website around the lookof the band’s logo so again, thedigipack and website would lookconsistent and create an overallbrand identity.
Other ways I created brand identitywas the use of font styles, I purposelyused bold, angular fonts so theywould look similar in style andrepresent Dark appliance’s brandidentity. Overall I think the combination of all three texts was very effective as they looked to create an overall product and the use of colours, fonts, costumes and settings gave the band a brand identity that audiences can identify with.
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