Presentation by MXit Founder

2. MXit UP : Innovation, Youthful Fun & Connectedness A Case Study from Southern Africa Presented by Herman Heunis Founder & CEO Africa Media Leadership Conference 5 October 2009

4. User growth

5. Our eco-system

6. Business models

7. Projects

8. Social development in Africa

10. advertising

11. entertainment

12. dating

13. classifieds

14. education

15. TV interaction

16. counselling

17. mobile banking

18. micro transactions

19. location based

21. Not an internet browser

22. Uses the phone’s internet capabilities

23. Software requires a phone capable of

24. Java

25. GPRS or 3G

26. Supports more than 1,940 different phones

27. Software is downloaded on the mobile phone from www.mxit.com/wap using the web browser

30. Info

31. Standard help

32. Standard message to entire user base

33. Tradepost

34. Sales portal for selling content

35. Joebanker

36. Your wallet

37. Xchange

38. Default classifieds

39. Gallery

41. Total registered users worldwide

42. Africa new user growth (per week)

44. Very cheap

45. Entertainment is embedded

46. Socializing capabilities (dating, new friends)

47. Single place of connectedness

48. Part of a big community

50. Presence information

51. Group and broadcast communication

52. Multi-media enabled

53. Location Based Services (LBS)

54. Extensive user information available

55. Viral effect always present

56. Internet access

58. Mobile operators

59. MXit community

60. Phone manufacturers

61. Content providers

63. Constant stream of new handsets

64. Competition – constant innovation

65. Mobile operators

66. Constant education

67. Mobile operators

68. SMS will eventually disappear

69. IM seen as erosion of SMS revenues

70. Under-utilized data networks

71. Voice revenues on plateau

72. MXit community

73. Wants to consolidate mobile applications

74. Price sensitive – wants everything for free

76. Pressure to lower prices

77. Mobile operators

78. Content providers

79. Technology understanding mainly SMS/MMS

80. Ever-changing user habits

81. Advertisers

82. On verge of major paradigm shift

83. Mobile advertising still in infancy

85. Acquire new users

86. Retain users

87. Generate revenue

88. How we generate revenue

89. Advertising

90. Content sales

92. Advertising Tradepost messages

93. Advertising Brand portals

94. Advertising Brand portals

95. Advertising Wallpapers

96. Content sales Skinz

98. MXit Music

99. Multi-player games

100. Education initiatives

101. Competitions (writing, etc.)

102. User polls – market research

103. Counselling(drugs & Childline)

105. Launched 16 weeks ago on 10 June 2009

106. 2,100 New postings each day

107. 330,000 Subscribers, organic growth at 3000 per day

108. 25,000 Inbox messages (enquiries) sent between users daily

109. Currently 10 full-time moderators

112. MXit Xchange currently charges 100 Moola (+-$0.12) per post

114. Users can send anonymous messages to one another to enquire about items

115. Total messages sent +676 000 in the past 33 days

117. Provide free portals to these bands

118. MXit users vote - songs migrate up charts based on votes

119. Once on certain level – start selling songs

121. Auditions - All tracks uploaded available

122. Warehouse - All formerly Top 40 tracks available

123. Featured bands - Famous bands signed to MXit Music

124. Hot or not - Semi-famous bands

125. MXit Music webBand registrations, band page & preview tracks via the webpage

127. MXit Music monthly averages (past 3 months)

128. New users: 22 000 p/m

129. Votes: 63 000 p/m

131. Info text messages

132. Tradepost text messages

133. Chatrooms – text messages

134. Portals

135. Splash screens, skinz and wallpapers – message in graphics

136. Multi-player games

137. Loyalty schemes - micro transactions (MiMoney & Moola)

138. Our forum

139. Message to user base

140. New ideas

141. CRM

142. Competitions (writing, etc)

143. User polls on MXit – market research

145. Mobile phone is “King” – why?

146. Cheap

147. Mobile

148. Short learning curve

149. Lots of potential

150. Focus areas

151. AIDS awareness

152. Health assistance (malaria, etc)

153. Education

154. Text books on MXit

155. Communication between schools and pupils

156. Agricultural

158. Regulation and laws

159. Law enforcement lacking

160. User education

161. Dangers of SNS

162. Physical/virtual world discrepancies

163. Users think virtual world is the “Wild West”

164. Fierce competition

166. User and market research

167. CRM via MXit

168. Closer TV and radio interaction

169. Create sub-communities on MXit

170. Multi-player games

171. News and content gathering

173. MXit Lifestyle [ Thank You ] [ MXit Lifestyle] Riesling House, Brandwacht Office Park Trumali Road, Stellenbosch, 7600 PO Box 12302, Die Boord, Stellenbosch, 7613, RSA tel: +27 21 888 5000 fax: +27 21 888 5099 Thank You Email: herman@mxit.com MXit Lifestyle Riesling House, Brandwacht Office Park Trumali Road, Stellenbosch, 7600 PO Box 12302 Die Boord Stellenbosch 7613 RSA Tel: +27 21 888 7000 Fax: +27 21 883 8123